Great Wall New Media Group: Next "New" Kung Fu, "Rong" brand | Media brand tour

Great Wall New Media Group is the only new media group in Hebei Province with the Internet as the main body, and Hebei Province is a first -class enterprise in cultural category. Since its establishment in October 2017, the group has always taken the basic positioning of authoritative media, government affairs platforms, and people's livelihood websites. With deep integration and mobile priority as the basic development strategy, it has created a "new media development and deep integration of media in the country and the" development of new media. Great Wall Mode.

The main force advances into the main battlefield

The group is dominated by the "platform media" construction. At present, the total number of users exceeds 100 million. High -standard construction management "Learn a strong country" Hebei Learning Platform, the province ranks second in the country, and many indicators ranks among the top in the country. High -quality construction and operation of the provincial -level technology platform of the province's county -level media center -Jiyun · Rong Media Platform, completed 180 units settled in docking and 152 city -level Rong media centers, Jiyun Different operation, and launched 104 categories online. 315 service functions, Jiyun Series client has a total download capacity of 36 million, becoming the most widely used media platforms in Hebei Province, and the most widely covered media platforms. Essence Jiyun · Rong Media Platform was rated as the "National Radio and Television Media Integration and Growth Project" by the State Administration of Radio, Film and Television in 2020, and was selected for the National Press and Publication Deep Integrated Development Innovation Case in 2020. prize.

Singing the main theme of the main position

The Group insists on making articles on "Rong", working on "new", actively enriching new forms, highlighting new expressions, expanding new people, and using "hand -painted long rolls", "Great Wall video", "Great Wall interview" and other "Great Wall brands" and other "Great Wall brands" ", Create a" Great Wall IP "with distinctive new media characteristics, record the great era, condense majestic power, and show the responsibility of mainstream media. "Micro Video ｜ Day and Night under the Xiong'an Tower" won the third prize of the 31st China News Award Short Video Report. This is the first time since the 2018 China News Awarded Media Integration Award, Hebei News "Miracle and why can the Communist Party of China around you be" Sixi Winning the Ministry of Propaganda 2021 "Outstanding Theoretical Preaching Micro Video", which is the only award -winning media in Hebei Province that year; "Fenghua Tu Jingzhi", the total number of views of the entire network is 110 million, becoming a special textbook for the party history learning and education of Hebei Province.

New technology leads new media

The Group complies with the general trend of the iterative innovation of communication technology, strengthens the grasp and application of cutting -edge technologies, enhances the productivity through technology -driven content, and leads the media integration with new technologies to develop in depth. The Group has established a cloud "central kitchen" for the reporting center of the two conferences of Hebei Province for three consecutive years, creating the information flow of the "Stream Media" of local media such as the Beijing Winter Olympic Winter Paralympic Games and the National Two of the country. Library, independently developed remote video interview tools "Jiyun Cai", to achieve resource cloud aggregation, command cloud scheduling, and work cloud sharing.

For the new journey, build a new era. Great Wall New Media will continue to focus on the main line of publicity and implementation of the party, give full play to the role of the mainstream media's main force, extensively consolidate the powerful spiritual forces of unity and forge ahead, and welcome the 20th victory of the party with excellent results.

Source: China Records Association WeChat public account

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