Well -known brand emergency apology: terminate cooperation!

not

Source: China News Network, Beijing News,@名 优 品 来

The copyright belongs to the original author, if there is any infringement, please contact it in time

Cheongsam is derived from China and is a world -renowned country. On July 25th, the Instagram account of the famous Spanish Spain released a "Princess Series Doll Blind Box" post. In this post, the Chinese cheongsam doll was mistakenly translated as "Geisha".

Many foreign netizens stated in the comment area that this was a Chinese cheongsam, but the famous and innocent expressions only responded to the expression of smiles. This incident has aroused the attention and discussion of netizens. In the comment area, some netizens broke the news that the famous and innocence in the social media account in Panama region. The account introduction publicly indicates that it is a brand founded by Japan.

On the evening of August 9, Mingchuang Youpin issued an apology statement saying that after receiving feedback from netizens, the headquarters asked the Spanish agent team to delete the post, and took punishment measures for the local social media agency operation institutions, and immediately Terminate cooperative relationships.

Mingchuang Youpin said that the information errors occurred when publishing product content in overseas social media, as well as the emotional injury caused by this work error to the majority of netizens. In this regard, he is deeply introspective and never offend. "We promise: will further strengthen the management of the global agent system, especially the output of traditional Chinese culture, and strictly avoid such problems."

As of 9:00 on August 10, the product was still sold at the flagship store of Mingchuang Youpin Online, and has not been removed.

The product on the flagship store of Mingchuang Youpin is still selling at the price of 49 yuan.

According to the brand introduction of Mingchuang Youpin's official website, in 2013, when the brand founder Ye Guofu and his family went to Japan, he found that there were many local home furnishing stores. The daily life department stores sold in such shops were not only good quality, beautiful design The price is still affordable, and most of them are "made in China". As a result, Ye Guofu was inspired by business, and relying on his product development experience, supply chain and channel resources accumulated in the past when operating a fashion chain brand, he founded the "Good Life Collection Store" in Guangzhou, China -Mingchuang Youpin.

As of 10:07 am on August 9th, Eastern Time, Mnso.us (Mnso.us) fell 2.4%to US $ 6.51/share; closed on August 9, Beijing time, Mingchuang Youpin Hong Kong Stocks (9896. HK) rose 1.24%to HK $ 13.02/share.

- END -