Try the three -day mobile phone application "free meal" is really fragrant?

Try the three -day mobile phone application "free meal" is really fragrant?

Users should pay attention to whether the APP charges, charging standards and other issues should be cautious to choose subscriptions and renewal to avoid opening the "automatic deduction" business as much as possible

After 3 days of testing for 3 days of a calculator app, it is necessary to charge 58 yuan per quarter; a "air -conditioning remote control" APP is charged 38 yuan per week after 3 days of trial, but the withdrawal must be completed within 2 days. And it can only be set in the Apple system and cannot be completed in the application. In addition, some apps such as cleaning, scanning, and remote control are also named high -frequency.

Many users said that there are some tool -type apps in the Apple App Store app store, which provides free trials for several days, and to induce consumers to buy. The subsequent charges are "expensive" and the cancellation of subscription is not easy. In this regard, customer service said that unless the user cancels the subscription, most subscriptions will be renewed automatically. Expert analysis believes that the service revenue similar to software subscriptions has accounted for nearly 20%of Apple's income, so Apple not only has to draw, but also provide more humane services and strict supervision.

Netizens complain

After testing for free, it is an automatic high price renewal

A few days ago, some netizens reported on the complaint platform that they downloaded a "cottage version" calculator on the Apple App Store, but they had to charge 240 yuan per year. Even if the APP was deleted, the APP's booking program was complicated.

The Beijing Youth Daily reporter saw that an app called "Calculator HD", the icon interface shows "+× ÷ =", is similar to the calculator icon in the previous system. After opening and clicking to continue, it shows: "All functions, 100%advertising free of charge. Trial for 3 days for free, then ￥ 58/quarter, all apps can be fully accessible in all apps, no additional costs, no promises, canceling at any time." For it. " The service fee of 240 yuan a year, below, the service content includes "you can use all key sounds, long digital calculations, and computing records during the subscription period."

After clicking to continue, continue to pop up the "Subscribe" interface. The user can try for free for 3 days and 3 days later at ￥ 58.00/3 months. Policies show that non -mandatory consumption, at least one day before each renewal date, you can cancel it at any time; the plan will be automatically renewed until you cancel.

Many users give an evaluation of a star in the system score: "Camouflage is free, but maliciously deceives and collects high membership fees, Apple's supervision is lacking, the experience is extremely poor, and the complaint has no door." "A calculator costs 58 yuan for three months. ,awesome."

The reporter from Beiqing Daily saw that in the Apple App Store, this kind of tool APP that requires high paid subscriptions is not a small number, and many netizens complain that they charge too much.

For example, a "air-conditioning remote control" APP can choose "air conditioning" or "TV" after entering. After the reporter of the Beiqing Daily chose the air conditioner, he saw the pop-up "quarterly subscription-￥ 68.00" or "free trial subscription". Among them, the "Free Trial Subscribe" option is bright in color and is very confusing, inducing users to click. However, if you look closely, you will find that there is a line of small characters below. In other words, this subscription method is more expensive than the previous one, which can reach 336 yuan each year.

So what is the company behind this app? Click "About Us" to display the icon of the APP without any introduction from the company.

Uninstalled useless

Dental -free payment deduction in the background

Many users commented on the "air -conditioning remote control" app "Nothing use": "After paying the money, you will turn around at all, and you need to buy it again after exiting."

Another "Smart Cleaner" that has been spit on the Internet is an app for searching and deleting useless photos, videos and contacts. It claims to be "the most efficient device cleaning up And organize tools ".

However, if you want to unlock all functions such as "intelligent cleanup", you must buy it. Users can choose "one-time payment-￥ 68.00" and "free trial and subscribe". Similarly, the color of the "free trial and subscription" is the contrast color of the entire screen, which is very conspicuous and inductive. However, there is a small word below: "After 3 days of free trial, ￥ 38.00/week, you can automatically renew. No promise is required, you can cancel at any time." According to this calculation, users need to spend 456 yuan a year to subscribe to the software.

Some users commented below: "Fraud software! Always deducted in the background!" "After downloading the software, the pop -up window will trigger Alipay's secret payment. Even if you uninstall it, you need to deduct it."

For some of the comments, the developer also replied: "Sorry for this situation. If the subscription is not canceled for more than 24 hours before the renewal date, you can renew it automatically. You can cancel the application subscription in iTunes settings."

In addition, "Almighty Scan King" is also an app complained by users. The reporter from the Beiqing Daily saw that opening this app and drawing a few introduction pictures, showing the conspicuous orange font in the last one: "Get 7 days of trial experience". On it, it is written in a small word "Free experience for 7 days of senior members, and then automatically renewed at a price of 258 yuan/year, experience period ..." Among them, the word "experience 7 days of senior members" is thickened by the black body. If the user clicks the "Subscribe" button, you will buy a paid member for one year for a year. It costs 258 yuan. The previous experience of the experience period will automatically renewed. The reporter from the Beiqing Daily saw that if the user does not buy it, he can continue to try other functions, but almost every time the user wants to share the file, the "7 -day trial use 0 yuan" prompts will pop up. "After ￥ 258/year", the buttons they purchased are all written "Get the 7 -day Trial Experience". If the user does not look closely, it is very easy to be misled.

At present, on multiple platforms, the APP has been complained by a large number of users. "Inexplicable was deducted for 258 yuan for a year, and I blame myself. When I downloaded this software, I didn't look at it with my heart. I only saw the trial for seven days for free. I thought that there would be a prompt or something in the subsequent application, and the result was directly deducted. "

unsubscribe

Need to be uniformly canceled in "Settings"

The subscription service is a long -term purchase service in the Apple system. It is different from the "one purchase, life enjoyment" in the previous consumer's understanding. Wait year.

However, because the purchase service in the Apple Store must be drawn by Apple, and it cannot bypass Apple to buy directly in the APP. Therefore, if users want to cancel, they must also withdraw from the "settings" of Apple, and unable to unable to directly copy the software through deleting software and cancel in the APP.

On Apple's support page, the specific operation steps for users to cancel the subscription are notified. First, start the "Settings" application on the main screen, and then click on your name on the top of the screen; second, click the subscription button; third, click the subscription you want to cancel; Essence If you do not "cancel the subscription" or "cancel trial" button on the subscription management screen, then your application store subscription will not renew automatically. In addition, users can cancel subscriptions through Mac and PC systems.

Apple prompts that most of the subscriptions will be renewed automatically unless the subscription is canceled. If you register a free or discounted trial subscription, but do not want to renew, you need to cancel the subscription at least 24 hours before the end of the probation period.

In other words, such as the "free trial 3 -day" app in the above, you need to cancel the subscription within 2 days of download. If it exceeds 48 hours, you must start deducting the first fee.

By consulting the customer service, the reporter of the Beiqing Daily learned that whether the user delete the software will not affect the APP renewal service. If you want to cancel the withdrawal, you must operate in the process completely.

In this regard, some people question whether these apps can continue to "fraud" due to poor Apple store review. It is understood that in the software on the App Store, "buying in -app purchases" is required to use the Apple payment system for payment, and Apple must withdraw 15%to 30%of commissions from it. This is the so -called "Apple tax". These high costs charged by the above software also have a fixed proportion that needs to be handed over to Apple.

According to Apple's third quarter financial report in 2022, Apple software business achieved operating income of 19.6 billion US dollars, including the above service revenue, an increase of 12.2%year -on -year. In the past few years, Apple's software business has maintained a high growth rate and has become a new engine to promote Apple's revenue growth. Data show that from 2013 to 2021, Apple's service revenue increased from US $ 16.051 billion to US $ 68.425 billion, and the proportion of revenue increased from 9.39%to 18.7%.

Expert analysis

Apple App Store is weak on the rationality of software charges

So, is this "free trial+paid subscription" model reasonable?

In this regard, Major General Ding believes that the renewal mechanism of the "subscription system" should be considered whether the user is friendly to users. If the initiative of the subscription is handed over to the user, the active rights of the renewal will be theoretically avoided. Of course, this also requires users to operate cautiously about subscriptions and renewal functions during use; if the default "automatic renewal" and it is difficult to cancel, it will inevitably cause trouble to users.

He believes that these apps still exist, there are two possible reasons: one is that it does not violate the relevant rules of Apple, and the other is that in terms of Apple, the service business is an important part of its business system. It is also the focus of Apple's transformation. Under the environment where the hardware breakthrough is not very friendly, how to further enhance the revenue of services is also what it must pay attention to. "The service provision should not be mechanized and stylized, but also flexible and humanized. Apple may have a lot of work to do in this regard."

The mobile phone industry analyst, Sun Yanzhi, mentioned another key point: "What is different from other mobile phones is that you just use its system, and it requires your account to bind a credit card or other payment account. In fact, this bundle Credit cards, etc. are serving 'subscription' business. "Sun Yanzheng said that subscription service is one of the sources of income from Apple. Unlike the previous" copyright "approach, paid subscription is gradually becoming a trend. In an interview with the North Youth Daily reporter, Pan and Lin said, "Apple App Store is a closed system, and Apple has a review in an interview with the reporter of the North Youth Daily. Because this involves the security of operating systems such as Apple iOS, but for the rationality of the charges, the review is much weaker. Apple developer groups are very large, and there are some those who want to speculate. Toll applications. Because the application needs to be opened before they know the function, users who do not know the truth will be fooled. "

Regarding how consumers avoid being "pitted", Major General Ding suggested that consumers still need to pay attention to whether the application itself is charging and how the charging standards, etc., and carefully choose "subscription" and "renewal", especially trying to avoid opening any "automatic automatic automatic opening The business of deduction "to avoid problems from the source.

Pan and Lin suggested that in fact, the main evaluation mechanism in the App Store is mainly to make decisions for downloading and consumption. Consumers can focus on the bad reviews of these apps to avoid misleading the praise. As for consumers who accidentally subscribe, because Apple uses its own payment system, it is recommended that consumers should give consumers the right to regret. Many platforms have a refund mechanism, and Apple can be improved in this regard.

Driven by interests, then someone will always go to the gap of the rules of the game. "Looking forward to more severe supervision, only the supervision of the law or the competent authority can promote Apple and related interests to pay attention to and change this issue," Sun Yanzhi said. (Reporter Wen Jing)

Source: Beijing Youth Daily

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