US media: India is brewing a new ban and aiming at Chinese mobile phones

[Global Times special reporter Wang Haiying] According to Bloomberg report on the 8th, the Indian government is trying to restrict mobile phones with the sales price of the Chinese company in the Indian market below 12,000 Rs Rsitamin (about RMB 1018). Exit the low -end mobile phone market below 1,000 yuan to promote the development of the Indian local smartphone industry. However, India's "Mingte" believes that India's local mobile phones are not able to fill the market gap after the withdrawal of Chinese mobile phones.

Bloomberg said that according to data from the market research institution Counterpoint, smartphones below 1,000 yuan accounted for 1/3 of India's mobile phone sales in the second quarter of 2022, of which up to 80 % of them were occupied by Chinese companies. The best -selling mobile phone brands in the Indian market are concentrated in the range of RMB 400 to 3,400. The best -selling Xiaomi, while the average price of Xiaomi mobile phones in the Indian market in the Indian market in the past three years is about 999 yuan. Other Chinese brands such as rumors and Gionee are lower than this price line, and the price of OnePlus and vivo is generally higher than the thousand yuan mark.

In the current public reports, it has not been mentioned that India will take specific measures to limit Chinese companies to enter the low -end smartphone market. Similar operations are not fresh in India. For example, India did not make clear laws to restrict China's communication equipment in China and ZTE entering the Indian telecommunications market, but these two Chinese manufacturers have actually banned the 5G market in India. Since July this year, the Indian law enforcement authorities have raided a number of Chinese mobile phone manufacturers in Indian production and operation places, and Chinese smartphone suppliers such as Xiaomi have been caught in allegations on money laundering or evading tariffs.

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The Mingte News reported on the 9th that according to the quarterly report released by the market research company IDC on Monday, due to the rise in inflation and the rising investment cost, India's demand for smartphones is shrinking, resulting in high retail prices. The average price of Indian smartphones reached a new high of US $ 213 (about 169.57 million rupees) in the second quarter of 2022.

Relevant persons in charge of Chinese companies in India believe that the restrictions in the rumors sound very far -fetched. If India will strictly implement the measures, many Chinese mobile phone brands aiming at the low -end market in India may withdraw from the Indian market.

Bloomberg took Xiaomi as an example analysis that if India implemented a ban on China ’s mobile phones, Xiaomi smartphone shipments may decrease by 11%-14%per year, that is, 20 million to 25 million units, and sales decreased by 4%-5%.

According to analysis, the Indian government tries to launch a ban on Chinese mobile phones in order to revive Indian local brands. Tallen Patacker, a research director of the field of smart mobile phones in the Counterpoint Research mobile phone field, said that in the field of mobile phones below a thousand yuan, Samsung mobile phones account for about 15%of the market share, and Indian local mobile phone manufacturers account for about 4%-5%of them. Patak warned that if China has banned mobile phones below a thousand yuan, Indian local mobile phones will not be able to fill the market gap in the short term.

IDC India Research Director Nakka Singh also believes that if such a ban is immediately executed, the existing Indian mobile phone manufacturers will not be able to fill the market gap of such a scale.

The Mingte News analyzed that most Indian mobile phone brands have limited influence at present, but have not abandoned the market. Since mid -2020, after the conflict between the Sino -Indian border has triggered the resistance of Chinese brands, Indian local brands Lava and Micromax have launched several new smartphones. Carter, a partner of the retail chain MAHESH Telecom, said that the Indian government has recently taken blow measures on Chinese brands, and Indian local manufacturers, including LAVA and Micromax, have been trying to increase the way of "increasing marketing" by offline retail stores to increase Influence. But Carter added that Indian brands do not have the scale of Chinese brands in terms of shipments.

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