Youku children and the first Beijing Animation Week in -depth cooperation will bring high -quality animation into hundreds of millions of families

Author:Capital Radio TV Time:2022.08.09

Animation beijing

The opening of the first Beijing Animation Weekly opened

Co -organizer: Youku Information Technology (Beijing) Co., Ltd.

In -depth cooperation: Youku Children's Xiaoxiao Youku

The content channel of the first Beijing Animation Week Special Page Exhibition: Youku Children

On the occasion of Chinese animation century, the first Beijing Animation Week was hot from August 4th to August 9th. Animation Week will cover eight sectors such as launching, animation forums, animation exhibitions, animation shows, animation markets, animation talents, special planning and closing activities, covering hundreds of exhibitions on more than a dozen TV channels and mainstream network platforms across the country. Bring a dynamic "animation summer vacation" to all animation enthusiasts!

As a co -organizer, Youku provides a variety of strategic support for the online screening, high -quality animation IP content, and the content sharing of the content of the industrialized forum. Youku children will carry out the first monthly online screening of the first Beijing Animation Week, so that children from all over the country can enjoy high -quality and wonderful animation programs and happy summer vacation.

As a leading content platform for the children's market, Youku Children maintain a high -speed and stable upward trend. At present, 130 million household users have served, with more than 50 self -made and combined content, and the overall program exceeds 10,000. Youku children play platform brands as children's channels and content playback platforms. They are deeply cultivating users with quality, IP, and the diversified content of the track. Xiao Xiaoyu undertakes the heavy responsibility of parent -child industrialization brands, truly opens up the transformation path of viewing parent -child consumption from children, and provides more abundant experiences for parent -child families.

In February this year, at the press conference of Xiaoxiao Youku and Happy Fanfan, Wu Qian, Vice President of Youku, President of Ali Fish, and General Manager of Youku Children's Division, officially announced that "the upgrade of the business model with dual brands is to fully drive the business model. The incubation of aggregation to realizing the full IP link, from providing children's entertainment viewing environment to the coverage of panoramic consumption of parent -child family, from a single content platform model to the construction of the children's industry integration ecology, truly realize the content platform to industrial diversification Strategic upgrade. "

For a long time, Youku children have always adhered to the quality of content, conveyed the values of true, good, and beautiful, and simultaneously promoted the development of animation, real people, and big movies. In terms of animation track, outstanding representatives such as "Jielidou", "Little Wolf Lebin", "Tina", "Steel Flying Dragon" and "Big Foot Dinosaur Family" and other outstanding representatives and other IPs and IPTV and Beijing Animation Week Showing; the influence of the first Beijing Animation Weekly, "Big Foot Dinosaur Family" and "Steel Flying Dragon" will also be broadcast on the early education channel of China Education Television, bringing wonderful animations to more children across the country on TV channels.

In addition to the fine content and refined operations, Xiao Xiaoyu also continued to make efforts in the industrial expansion of children's content, creating a children's entire industry IP -based IP -based IP -based industry IP -based industry IP -based industry. As the person in charge of Youku Children's Business Content Cooperation Center, as a special guest of Beijing's first Animation Weekly Industrialization Forum, it was shared on the table for two -way marketing projects in the multi -dimensional animation industry in the Internet era.

Xiaoxiao Youku has built a full -channel product sales in terms of industrialization, forming a ternary matrix of goods+announcement+sales. Eight directly -operated stores were built online, and 1200+ sales outlets were deployed offline. Through cooperation with Tmall, Taobao, and gathering costumes, Youku Children and Xiao Youku realize the connection from content to consumption.

"Content+Industry" is not only an effective response to the increasingly diverse, high -quality, and personalized needs of users, but also an inevitable stage for the high -speed development of the children's content market. Youku Children's and Xiaoxiao Youku will continue to take the industry with the mission of "to accompany the children to explore the world", join hands with the industry, join hands with the children's happy childhood, and add the healthy development of the children's industry. "Youku Children · Xiaoxiao Youku" joined hands with the first Beijing Animation Week to jointly build the healthy and high -speed development of the animation ecosystem and the community.

Although the main activity of Beijing Animation Weekly has been temporarily concluded, our online screening activity continues! Welcome everyone to move to the special page of Youku Children's Topics that we tailored for the first Beijing Animation, and continue to appreciate excellent domestic animation works! Let our animation Zhou never end!