Apple rare price reductions 600, Xiaomi, OPPO in Vipshop will make profits

During this period of time, the most popular in the "fruit powder" circle is that more and more inside scenes are dug out, but the iPhone13 is actually reduced by 600 yuan. Not long ago, Apple launched a summer discount. From July 29th to August 1st, purchasing iPhone products can enjoy the price reduction to varying degrees. The price reduction of the official website is rare in recent years.

At that time, there were also hot search, and many netizens teased "iPhone slows down to help Cook." However, Cook quickly made a voice and publicly stated at the Apple Financial Report Conference that price reduction is okay to clear inventory. In fact, everyone understands that the price reduction of friends and merchants is to clear the inventory. The price reduction is called "let consumers"?

Insiders analyzed that Apple properly engaged in promotions, first to welcome the iPhone14 in inventory. According to the information released by the supply chain, the iPhone14 has entered the mass production phase, and the amount of stocking may reach 90 million to 100 million units. Secondly, with the rise of domestic mobile phones, Apple noticed the crisis.

In the second quarter of Apple's 2022 fiscal year, although the total revenue was as high as 83 billion US dollars and slightly increased by 2%, the company's net profit fell more than 10%. According to analysis, the decline in profit may be related to the rise in supply chain costs and the slowdown of iPhone in market growth. You know, iPhone has always been crucial to Apple, and its revenue accounts for half of Apple's total revenue.

However, in the Chinese market in the first half of the year, iPhone has not sold OPPO and Glory, and vivo and Xiaomi are bitten behind. On the whole, the Chinese market's mobile phone shipments reached 136 million units during the same period, most of which were won by domestic production, accounting for 84.5%, and the share to Apple was not much.

Recently, there is another good news from domestic production. Special -selling e -commerce Vipshop will pull domestic digital promotional benefits and start the "3C Digital Super Category Day" event. Digital products such as mobile phones, tablets, and laptops have ushered in different range growth. Especially for mobile phones, orders from post -95s have increased by nearly 10 times higher than usual. Xiaomi 12S, Honor 70, and vivo Iqoo 10 have become explosive models.

Including earlier, Xiaomi participated in the "Super Big Brand Day" event at Vipshop. All products such as mobile phones, tablets, and bracelets were as low as 30 % off and sales increased by 12.5 times on the day. In recent years, the competitiveness of domestic mobile phones has become stronger and stronger, and after joining with Vipshop, it has made cost -effectiveness to the extreme.

The impact of domestic accelerated rise does cause a lot of trouble for Apple. In the eyes of many consumers, domestic quality and design have become better and better in recent years, and even many aspects have surpassed Apple. For example, appearance design, battery life, camera pixels, mobile phone signals, etc. The gap may still be the system. Apple iOS is indeed strongly competitive, depending on Hongmeng's future.

Consumers are more rational. Now choosing a mobile phone, it is more and more cost -effective. This may also be an important direction for the competition between domestic and apples in the future. The high price is that only a few people are willing to pay.

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