Wild consumption, "saving" can not be prosperous!

Hongxing Erk used hundreds of millions of donations to return to society, and the phenomenon of wild consumption that was spawned once became a true portrayal of Chinese companies "but doing good things and not asking for future". Recently, another company, because of high -profile patriotism, airborne and hot search list!

Like Hongxing Erk, this company once had infinite scenery. Now, it is a few oceans that are drowned in the online celebrity food. It is more moist than Hongxingrke, but the little known is:

As an annual revenue of nearly 24 billion, there are more than 100 factories in China, and a good Taiwanese enterprise who is keen on public welfare and charity. Wangwang has now entered a dilemma. The performance has been tied 8 years ago. What steps did Want Want continue to be rated?

Which of the patriotic Taiwan enterprises is strong?

I never expected that because of the dynamics of the operating sister paper, the dynamics that was afraid of being injured by mistake, indirectly contributed to Wangwang's outsourcing. On a social platform, Wangwang's younger sister really wrote the following paragraph, which instantly caused a good impression. Numerous, and was moved to the Weibo platform, and the remarks she mentioned the second son (Cai Wang's family), which she mentioned, also quickly confirmed by netizens. The relevant entries of the family#and#Wangwang Hospital#have successively airborne and hot search lists. Wangwang does not spend a penny, and has obtained huge traffic exposure.

As a well -known Taiwanese company, Wangwang's act of passing for patriotism has also moved countless netizens. They rushed into the Want Want Mall or live broadcast room, and took the order under the Weibo of the second son of Wangwang, which scared Wangwang customer service Straight, never seen such a big scene, and called on Wang Tsai to consume rationally, but like Hongxingrck at that time, it was difficult to eliminate the passion of netizens to pay.

Netizens with wild consumption, one after another on Caiwang's house on Weibo

Do not think that Wangwang is a temporarily embroidered red flag. Those who know the history of Wangwang know that it is indeed a Taiwanese enterprise that carved patriotism into the bones, let alone Cai Wang's family, Wangwang's firm patriotic values, from Cai Wang's house His father, that is, the founder of Wangwang, the beginning of the era of Wang Yanming, has been vividly present:

As early as 1997, Wangwang established the "China Wan" Foundation in Shanghai. Now it has set up branches in nearly 20 cities across the country. It is responsible for the development of social welfare (respect for the elderly, helping disability, medical care) and funding the cultural and educational activities from all walks of life.

After the financial turmoil in 2008, Zhongshi Media, which was popular in Taiwan, was forced to sell it in a giant debt. After learning the news, Cai Yanming returned to Taiwan overnight. In order to prevent this media from falling into the "Poison Apple (Media)" In his hand, he agreed to undertake the liabilities of nearly NT $ 10 billion, and at the same time took out 200 million US dollars in cash, and won the middle of the case.

Unexpectedly, this move was suppressed by the "independence" media, and even some people even ran to China ’s China TV pull banner to destroy it, but Cai Yan did not yield, but asked employees to play" A blindation and love family "and" The Grand Classics Classics "and" The Grand Classics Classics " A response must be seen, and this move is regarded as a symbol of Cai Yanming's support.

In 2008, in addition to the free medical examination and centralized training for Hunan Volunteers in Hunan Olympic Games in Hunan, it also performed a "stones" for more than 2,000 infants and young children. In addition to the trucks, Wangwang Hospital took the initiative to receive the Sichuan earthquake wounded for free.

On August 11, 2009, Cai Yanming even founded the "Wang Pao". The purpose of the newspaper was to guide the people of Taiwan to be proud of being a Chinese, so the newspapers and magazines can see the "unity of both sides of the strait". From top to bottom, the love and attention of the country, as Cai Yanming said, the Chinese market has achieved prosperity.

Due to the long -term anti -"independence", Zhongtian TV, a subsidiary of Wangwang, was substantially closed on December 12, 2020. Before Guanzhuan, Zhongtian News continued to live for 42 hours. Many people supported the rain. It is engraved in the bones!

At the beginning of 2020, when the new crown epidemic was severe, Wangwang Hospital also sent a medical team to help Wuhan, and then took the initiative to ask for help. The common people and units are open, and the free antibacterial solution sent by the water gods exceeds 15,000 tons.

In March 2022, the epidemic "Black Swan" came to Shanghai. At the time when resources and power were extremely tight, Wangwang was one of the few brands that did not increase prices, and not only did not increase the price, but even the price was reduced. , Even urgently allocated resources to donate food and beverages to multiple schools and streets.

According to statistics from Xinhuanet, from January to June 2022, Wangwang Group and its subordinates and factories and factories have donated a total of 115 units, hospitals and universities and other organizations across the country, and a total of 56.7254 million yuan were donated.

Simply sorting out, it is not difficult to find that the most patriotic Taiwanese enterprise, Wangwang ranked second, no one dares to rank first, it is exactly that Wangwang spares no effort to patriotic and enthusiastic social welfare. In the hearts of netizens, it has long become a benchmark for patriotic Taiwan enterprises And in the nodes of the sanctions list announced by the motherland, Wangwang's operating editor's dynamics that was afraid of being injured by mistake was also logical.

Want Want Little Red Aircraft

The prosperity of the patriotic strength is worthy of hot search and more applauding. However, it is said that public opinion is praised while the public consumption is paid. Wangwang's stock price should be at least like a small red. It is endlessly, this abnormal state seems to be announced that Wangwang cannot be too happy. Wild consumption, can't save Wangwang?

Closing on August 8, 2022, Wangwang's micro -decline attaches 6.340 Hong Kong dollars/share, with a total market value of HK $ 75.443 billion, which is over 100 billion compared to the market value of HK $ 170 billion during the peak. Without supporting Wangwang's stock price, where is the problem?

On June 28, 2022, Wangwang released its fiscal year in the 2021 fiscal year from April 2021 to March 31, 2022. During the reporting period, Wangwang achieved revenue of 23.985 billion yuan, a year -on -year increase of 9.0 in the previous year %, And set a new high performance since the listing of the company, achieving profit of 4.203 billion yuan, an increase of 1.1%year -on -year.

However, the performance innovation not only did not support the stock price, but it was difficult to stop the downward rating of several major institutions.

Among them, Morgan Chase lowered Wangwang's rating from "neutral" to "reducing holdings", and the target price raised from HK $ 6.7/share to HK $ 6.2/share;

McGear also reduced Wangwang's rating to "running a large market", and lowered the net profit forecast of 2023/24 years.

That is to say, Wangwang's seemingly good 2021 financial report also hides a lot of risks. The best revenue of 29.885 billion yuan created in fiscal 2021 and the best profitability of the total profit of 4.203 billion yuan. It is the level of Wangwang 8 years ago. As early as 2013, Wangwang achieved revenue of over 2.3.6 billion yuan and net profit of 4.2 billion yuan;

In addition, it is not necessary to ignore that in the latest financial report, Wangwang's gross profit margin fell 3.4%, the operating interest rate fell 3.3%, and the net profit attributable to the mother decreased by 1.4%. In fact, it reflects the concerns from the capital market, worrying about the prospect of Wangwang.

From 2014 to 2016, Wangwang's performance declined year after year. According to the 2016 Wangwang Annual Report data, the company's revenue in three years has decreased by 16.6%, and the market value has shrunk by more than 60 billion Hong Kong dollars;

At that time, Want Want went to Maicheng, the main reason was nothing more than being "anti -water" and marketing from the dealers. For example, the channels of Wangwang's dealers at that time, and they cooperated with Wangwang. They found that Wangwang was too angry. It is difficult to make money for Want Want, and you ca n’t blame the dealers' empathy. You must first find a problem.

The reason why Wangwang lost under marketing and sales was actually derived from its comprehensive product power and was suppressed by the enemy's strong enemies. When it was reflected by the Want Want of the traditional rice factory marketing, the three squirrels, the three squirrels, the three squirrels, the three squirrels, the three squirrels, the three squirrels, The net red snacks represented by Liangpinpu and Baicao flavor have quietly divided the market cake that belongs to its own.

Even drinks such as high sugar and high -fat milk have also received the "0 sugar" healthy crit of the "0 sugar" of the Internet celebrity forests. Want Want not only did not catch up with the trend of healthy food, but also missed the gap of sugar -free drinks, plus Shangwangwang's deep cultivation of the sinking market in the early years has led to the upgrade of the product without the white -collar consumption power of the first and second -tier cities. In short, it is disconnected.

Wangwang naturally realized the problem, and also carried out a series of product innovation and marketing innovation. For example, the tea series with the net red Naixue launched the treasure series, which once earned enough to develop blind box products. A lot of Wangzai's appetite, even a lot of axes to open 100 theme stores in first -tier and second -tier cities, many of which have exclusive SKUs, attracting many Z -generation punch cards.

The biggest contributor to these new weather is the second son of Cai Wang, who is the second son of the circle, and his chief operating officer and vice president of Wangwang. The homework that has lost this time has been quietly supplemented by the second family.

Recently, the concept of cost -reducing efficiency and efficiency in the fire is not only applicable to Internet technology factories such as Tencent iQiyi, but also for traditional manufacturing industries such as Wangwang. According to the latest news, Want Want's factory in Vietnam is expected to be officially completed in the mid -2022 period. At the same time, the supporting Southeast Asian branches have also been put into operation. The lower labor and raw material costs may provide support for the improvement of Wangwang's gross profit margin.

Can the prosperity of creating a new story can increase the institution and stimulate the stock price?

Wait and see!

Reference materials:

Xinyuan Comprehensive Wangjia Weibo, city boundary, entrepreneur, Cool Play Lab, Black Horse Brand, etc., Tuyuan.com

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