Do you still have entrepreneurial opportunities in the entertainment media industry?

Affected by the epidemic and industry attributes, the entertainment media industry has experienced a "low tide period" in 2019. It is worth noting that starting from 2019, although the number of investment in the industry is still gradually declining, the amount of financing has shown a trend of recovery. In this context, what are the entrepreneurial opportunities in the field of entertainment media? What is the investment logic?

On August 5th, the "2022 Cultural and Creative Finance Online Lecture Hall" hosted by Chengdu Cultural Industry Development Promotion Center and hosted by Chengdu Tianfu Cultural and Creative Financial Technology Co., Ltd. Feng Yulin shared the theme of "Entrepreneurship Opportunities and Investment Logic in the field of entertainment media".

Feng Yulin, a partner of Longshu Kailin Capital, served as Yingpeng Rand-China New Economic Think Tank; Zeng Zhicheng Capital co-founder and partner with Jun Capital. More than 30 companies such as 8082, Fast Gold Data, Meigfang Interactive, and Black Hitoma Games. Longshu Kailin Capital is an early and mid -term venture capital institutions focusing on the TMT fields such as pan -entertainment, industrial Internet, consumption upgrade and new generation of technology.

The basic pattern of the industry has been determined

Feng Yulin first analyzed the basic situation of the current industry investment. He said that from a basic point of view, the overall investment in the field of entertainment media has slowed down, and the industry has entered a stage of competing with each other with a concentrated on traffic.

IT Orange Data shows that there are 296 investment in the field of entertainment media in 2021, of which 114 strategic investment, accounting for nearly 40%. "This means that the industry has entered the stage of mergers and acquisitions of small players. There are more mergers and acquisitions in projects. "

Before understanding entrepreneurial opportunities and investment logic in the field of entertainment media, Feng Yulin took the mobile Internet as an example to sort out the evolution path of industry development and ecology.

First of all, we must see the development of science and technology. The iteration of 4G, 5G technology and chips of the communication network, so that smartphones and tablets on the hardware platform may appear. On this basis, with the development of universal underlying technology. After a number of companies such as Samsung, Tencent, Ali, Google, and Apple, the mobile Internet finally established two operating systems -Google Android and Apple’s Apple’s Android and Apple IOS.

After the ecosystem is established, developers can develop various application software on the relevant system. The first thing that appeared was some tool software, such as mobile phone assistants, etc., and then there were instant messaging tools with social attributes. Its social attributes have gradually spawned other related software, such as food, travel, games, beautiful pictures, etc. Software for theme. After the establishment of a large platform, it has spawned various projects around its ecological content, such as content creation, e -commerce, virtual person, etc. based on a head video platform.

Feng Yulin said that the current pattern of major platforms for mobile Internet has been determined. For entrepreneurs and investors, the key is to understand the current industry ecology. Ecological perspective. "

Investment logic of entertainment media industry

"When the investment and entertainment media industry, first look at the prospects of this project, what opportunities to have, is it a big opportunity or a small opportunity?"

Feng Yulin said that "big opportunities" refer to the application of application distribution platforms, such as operating systems and social platforms. "Small opportunities" refer to users around the platform ecology to provide various related services, such as live broadcast. "From the perspective of the mobile Internet, it is basically an ecological service around large applications. There is a small opportunity in it, and the probability of big opportunities is not high."

Secondly, the investment logic also needs to consider the stage of the ecological development of the project, which can be used with the stages of the evolutionary path from the underlying technology to ecological content services mentioned in the evolution path.

After the stage, it is the area of ​​investment. "The domestic mobile Internet applications have almost done it. There may be some new opportunities in Southeast Asia, where mobile payment is not so developed."

In addition, investors also need to pay special attention to the track. Feng Yulin said that from the entertainment media industry under the Internet, various types of projects in the comprehensive category are currently saturated, but it seems that there are still opportunities in some fields. Related entertainment projects still have a chance. "

In addition to opportunities, stages, regions, segmented tracks, etc., they also need to pay attention to the enterprise team. In fact, according to the different stage of the industry's ecological stage, the focus of seeing the focus is also different. Specifically, if the industry is in the early stage, it is necessary to pay attention to whether the team has the experience of successful enterprises; if the industry is in development or the later stage, It is necessary to pay attention to whether the team has experience in related industries. In addition, the cohesion of the team itself is also one of the key points.

The last thing to pay attention to is risk. Feng Yulin reminded that different investment institutions' awareness and judgment of risks are actually different. The key is whether the investment institutions choose to invest in the agency's consistent tone. The overall quality of the project entrepreneurial team and the introduction and changes of related policies are all risk points that need to be paid attention to.

After analyzing the external factors of the project, the project itself has three attributes worthy of attention: channels, content, and services. Feng Yulin still takes the mobile Internet as an example. He said that in the context of the mobile Internet in the middle and late stages, the ecology of the entertainment media field has been relatively developed. In addition to being able to work in content, you should also pay attention to service opportunities. For example Services based on Douyin or video. Image source: Visual China_vcg211224696815

What other entrepreneurial opportunities are there in the entertainment media industry?

After introducing the industry background and investment logic, Feng Yulin made a detailed analysis of the relevant topics such as entrepreneurial opportunities in the entertainment media industry.

The first is the popular track of the universe and related concepts such as "Quanzhen Internet" and "Digital Twin". Feng Yulin said that the Yuan universe track mainly includes three types of enterprises: one is a hardware field, including "Nvidia"; the other is the Internet "big factory", which is "Tencent" and "byte beating"; There is a type of company in the game field.

The second popular track is video, live, and virtual idols. Feng Yulin said that in the case of long videos and short videos, there may be certain opportunities in the videos. In addition, there are already successful cases with virtual idols. For example, the company's revenue of a virtual idol on a virtual idol on Douyin has reached 10 million levels. "The words and deeds of virtual idols are controllable. There is a small possibility of uncertain factors or the possibility of people's risks. "

In addition, competition has been fiercely in the fields of IP, two -dimensional, animation technology, game players, game player services, e -sports and other fields. If it is intensive for certain types of segmented groups, there may be some opportunities. Feng Yulin takes the service of the game player as an example. "For example, the union of doing the game. In addition, there are some innovative opportunities in the field of data output depth services and related services in the e -sports category."

Finally, virtual technology rails, such as VR, AR, XR. In fact, the key VR and AR, which are key in hardware, are supported by the underlying device of related hardware such as chips and sensors. Due to the need to support large enough shipments, the living conditions of related companies are not dazzling. According to VR gyro statistics, the global VR headset shipments in the first half of 2022 were about 6.84 million units. "To truly form a prosperous ecology, it may take 100 million or 200 million shipments." Feng Yulin said.

Feng Yulin finally mentioned XR (that is, "Expansion Reality", Extended Reality, which refers to a real and virtual combination of computers produced by computer technology and wearable devices. When it is still in the development stage, there are some new opportunities to output products based on virtual technology.

Daily Economic News

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