Douyin e -commerce launches the "Firefly Plan" to motivate creators to practice social responsibility

Cover reporter Guo Wenjuan

On August 6, Douyin e -commerce launched the "Firefly Plan" to launch the integration exchange mechanism to guide and motivate e -commerce creators to bring low commissions with goods, agricultural products and non -heritage products to help inclusive knowledge, rural revitalization and cultural heritage Actively practice social responsibility.

The first phase of the plan will last for 13 days and end on August 18. During the event, creators can enter the official orientation product pool through the planned entrance, bring low commissions with goods related products, and sales will be converted into points to redeem tools such as "vouchers" to obtain traffic incentives. "Help Social E -commerce Author" honorary certification. After the event, the commodity pool will be open for a long time. The cumulative points of creators' sales can increase the "Founding Mars" level and receive a love certificate.

Douyin e -commerce will invite more than 40 head creators in various fields to participate in the event. Low commissions bring about goods related products to create a benchmark live room. Among them, the book master@host Zhou Zhou will cooperate with CITIC Publishing House to bring the children's enlightenment picture book "Hello, art! 》 Such high -quality good books; actor of the Beijing People's Art Theater@》》》》》》》》》》》》, Panzhihua Kait Mango and other local agricultural special products; cultural tourism master@》》》》 will recommend non -heritage brand Fan Muji Dongyang Muji Comb, bring the old craftsmanship that inherit the millennium into the live room.

During the event, Douyin e -commerce will go online.#I am a thousand fireflies to collect e -commerce creators to fulfill their social responsibility, calling for more people to join them.

According to the relevant person in charge of Douyin E -commerce, the platform will play an advantage, linking the "Good Book Plan for the People", "Tale on the Mountain Goods" and "Seeing Craft Plan" to transport high -quality goods for the "Firefare Program" product pool. The commodity and social value are linked to provide convenient and effective participation paths for creators to practice social responsibility.

It is reported that the "Firefly Plan" is an extension and interpretation of the "high -quality author spirit". The Douyin E -commerce "High -quality Author Spirit" project was launched in April this year. It aims to build a positive value system, give the direction of e -commerce authors to help them establish a healthy e -commerce concept and professional identity. The system contains eight authors spirit. Among them, "helping society" requires e -commerce authors to actively participate in activities that are beneficial to society with the help of the platform, assume social responsibilities, and use their own influence to pass positive value.

- END -