The "National Biography Brand Planning" special seminar was successfully held

On August 4, 2022, the fourth phase of science and technology communication cross -border salon was successfully held. In this issue, the salon focuses on the theme of the "National Science and Technology Communication Center Brand Planning", including guiding speeches, theme discussions, and interactive exchanges. It is invited to share guests from academic, industry and media. The salon was chaired by Chen Rui, deputy director of the Science and Technology Communication Center of the Chinese Association for Science and Technology, and Shan Xiachun, President of the Qinghai Provincial Government, Sun Xiaochun, Dean of the School of Humanities of the Chinese Academy of Sciences, Shi Anbin, Chairman of the Degree Committee of the School of Journalism and Communication of Tsinghua University, Chi Chi Cai Xiao, the founder of Jianxin and AS Science and Art Research Center, attended.

Chen Rui said in a concluding speech that the National Science and Technology Communication Center should use the public opinion ecology, cultivate cultural formats, and shape the form of communication, promote the construction of a full -spectrum system coverage, overall field expansion, and full value chain integration. The concept of Chinese scientific and technological innovation with good and innovation is the common value of science and technology civilization with the common value of "peace, development, fairness, justice, democracy, and freedom" in the new era.

Shi Anbin proposed to fully carry out media integration, multi -form communication, and multi -platform participation, and build a strategic technology communication system with Chinese characteristics through the entire process, holographic, full -efficiency, and full -effect all -high media communication.

Xieyuan believes that the core of science and technology communication is to promote scientific creation, promote the transformation of results, and improve public literacy. In the future, from knowledge mining, knowledge organization, and knowledge management to knowledge services, they should all become the core work of the National Science and Technology Communication Center.

Chi Jianxin said that the establishment of the national biography brand to reflect the clear Chinese value, Chinese claims, and the story of Chinese stories, to present the national feelings and tenacity exploration spirit of scientific and technological characters, so that scientific and technological innovation will become the core of supporting the life of Chinese civilization.

Sun Xiaochun believes that telling stories is not simply listed, but to connect the past, present, and future innovation. In the planning of the national biography brand, it is necessary to thoroughly tap the spiritual core of Chinese scientific and technological innovation, and use scene -oriented forms to connect and present it.

蔡潇结合“水”这一意象所具备的“至善、至柔、至大、至谦、不息”五大内涵，提出要传达“科技向善、至柔志刚、兼容并蓄、利物不争、 The national technology image of self -reliance ".

In the seminar, Wan Jinbo, a researcher at the Science and Technology Strategy Consultation Research Institute of the Chinese Academy of Sciences, believes that in the era of ecological civilization, science and technology have extensively penetrated the four aspects of ideology and ideas, material and utensils, systems and organizations, values ​​and spirit; Deputy China Aerospace News Agency deputy President Li Dong proposed that China Aerospace is one of the national business cards of China's independence and self -reliance. In the future, aerospace science and technology communication should strengthen the sharing of scientific and technological achievements and attach importance to the service of aerospace for the national economy and people's livelihood. It is very important for the entry point. At the same time, it is necessary to enhance the deep mining of the material and the power of multi -dimensional communication; Zhang Rong, deputy director of the customer cooperation department of Guangming.com, proposed that scientific and technological communication is facing problems such as insufficient content supply and insufficient communication. To strengthen the operation and services of digital platforms; Li Yanbing, deputy director of the Beijing Operation Center of the Surging News Center, believes that scientific and technological communication must give full play to the advantages of the production of media products, integrate the spirit of scientists and scientific and technological product services in the products; the director of the Black Bow Research Center Yu Bo put forward the concept of artistic perception of science and technology, showing the innovative application forms presented by elements such as sound, color, and pictures in science and technology.

"Science and Technology Communication Cross -Border Salon" is a series of activities hosted by the China Association for Science and Technology Communication and hosted by the School of Journalism and Communication of Tsinghua University. Each issue revolves around a topic of technology communication. Experts and industry leaders of science and technology communication practice and theoretical research have conducted cross -border discussions on science and technology and innovation cultural communication, integration of science and technology communication and economic and social development, and cutting -edge theory and innovation practice in science and technology communication.

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