This year's netizens have split the most lies: I have read the agreement

Editor's Guide: The most lied in this life, that is, obviously did not read the notes, or checked the "I have read the agreement". In order to allow users to read the content of the notice more carefully, it will increase the functions of "sliding to the bottom" and "stay for 10 seconds". Which of these two methods is better? We asked this question every day, let's take a look at what the friends said ~

As we all know, users who have been scrutinized by fragmented reading always lack patience when facing some content that needs to be read for a long time.

However, during the use of products, there will be a situation that users need to stay on the current page for reading. For example, when we apply for approval, we need to read the user's notice before we can do the next step, or when registering a software, we need to read the user protocol before the next step.

At this time, the product design was tested. How to not reduce the user experience, and let users read the content they need?

There are currently two ways for products: widely used:

Determine whether the user browses to the bottom of the bottom. Such behaviors judge the completion of the user's reading; limit the user to stay on the current page for 10 seconds, whether the user has the bottom of the two ways; which one is better?

We started a discussion every day, let's take a look at what the friends said ~

[Daily Q: Selected every week] Issue 198: The content of the user needs to be read, sliding to the bottom VS stays on the current page for 10 seconds. Which is better? The content of the article comes from @文 部分 部分 部分 部分 文 文 @ @我 爱 儿 @ @文 @文 @@RKQZZZ.

1. From the default consent to the selection

A few years ago, everyone did not attach great importance to this kind of features, especially the user privacy agreement was selected by default when registering, and users rarely opened it.

However, news about the "default check" of "default" infringement of users' right to know has occurred repeatedly.

In January 2018, Alipay released the "Personal Book of the Year". Some careful netizens found that before checking the bill, they had "" "agreed to the" Sesame Service Agreement "by default.

Subsequently, Alipay and Sesame Credit apologized to the matter. But from this incident, the discussion of the "user consent" rules has continued until now.

(Apology statement of Sesame Credit)

As people's privacy awareness is getting stronger and stronger, many products have changed this kind of function from the default selection to the need for users to check themselves to ensure that users know the consent. What's more, users will stay on the current page for 10 seconds to force users to read.

Which of these two methods is better? What type of product is suitable for? What scenes?

Second, to the bottom VS stay for 10 seconds

Designed as "drawing to the bottom" allows users to skip the current content quickly and enter the next step, but there is no way to confirm whether the user reads.

Designed as "stay for 10 seconds" can force users to stay on the current page and increase the possibility of reading, but it may also cause user resentment.

Which method is used?

1. Scene design

The content of the user's reading is designed according to the scene, which can be divided into weak scenes, mid -scenes and strong scenes.

Weak scenes: Most of them need to be exempt, and the software must be placed, just like a business license, but users generally don't read it. There are common privacy agreements when logging in to the consumer protection agreement when placing an order. Mid -mid scene: According to the requirements of policy requirements, users generally do not watch it. There are often anti -addiction agreements when logging in to the game. Strong scene: Most of the service descriptions, complex business processing or contract documents, platforms and users have requirements. There are common housing agreements and insurance contract descriptions. So, how to design it based on these three scenes?

The weak scene follows policy requirements. Just like the business license, it is still at the door or even put it in the door, and even put it away. It is not necessary to design it according to the policy implementation. If the government does not require it, it is best to use the default consent method that does not interrupt the user's operation to avoid vulnerabilities. Even if only 1%of users are lost, it is the pot of the product. The mid -scene still follows the policy, so that staying for 10 seconds or sliding to the bottom, according to the policy requirements. Strong scenarios are advised to slide to the bottom before you can click the next step, so that users can complete the pages, and work hard on the content, highlight and mark the key content. In fact, most users of these scenes may be checked word by word even if you do not have restrictions. 2. What do most products choose?

After understanding the needs of different scenarios, let's take a look at what methods will most of the products use?

Most of the conventional apps are sliding to the bottom. The reason is that the following aspects:

1) For the platform

The platform has obligations to user needs, but it is impossible to make a judgment on whether the user is carefully read. In fact, these two methods are not enough to determine whether the user is carefully read, but the obligation platform that the notification has been fulfilled.

In comparison, the ending judgment is easier to achieve. Users only need to drag the progress bar to reach the bottom, but it is too long to wait for 10 seconds.

If compulsory requirement reading and mandatory time requirements will inevitably lead to dislikes, especially the latter will make users more sensitive and conflict about time perception.

Therefore, in the case of optional and risk avoidance, comparing the differences between the actual time and perception time of the two operations to the actual time and perception of the user, and choose the most interference. 2) For users

Therefore, on the premise of ensuring that the policies are not violated, the one who has the least impact on users.

Choose the form of sliding to the bottom, so that it will not be disturbed for those who will read it carefully. For those who are too lazy to read, they can also end this process quickly.

If it is a way to set time, it will cause certain interference and pressure to people who read carefully (beating), and it will strengthen the waiting time for those who don't want to see.

In addition, the time to browse the bottom can be controlled by users. For example, it takes 6 seconds to close the notice A, and B may take 3 seconds. If a fixed time, on the one hand, the length of the time needs to be determined according to the length of the content, and on the other hand, the user will lose interest and the experience is not good.

When browsing to the bottom, although the user declines rapidly, some people may glance at the content in the process, and the notification effect can be achieved to a certain extent.

3. What kind of product will need to "stay for 10 seconds"?

However, some products will choose "stay for 10 seconds".

For example, most of the healthy products will use "stay for 10 seconds", because such content is more important, involving users' physical health, it will have greater risks if not read carefully.

(The vaccine will be forced to stay on this page for a few seconds)

In addition, this function is now applied to promotion and marketing activities of other products.

For example, if you are hungry, you can get food bean rewards in 15 seconds. Taobao browsing stipulates that the store can get gold coin rewards in 10 seconds.

In order to get a reward, users stay on a page for more than 10 seconds. In order to pass the time, some users will carefully look at the page content. 10 seconds passed quickly. As long as the content is exciting enough, the user will stay longer, so that the overall activity will stay longer.

In particular, the special attributes of e -commerce products, as long as users see the products they are interested in in this forced residence page, they are likely to be unable to grasp, and they will place an order and promote transformation.

Therefore, the "stay for 10 seconds" of e -commerce products can be described as one stone.

Three, conclusion

Whether it is "to the bottom" or "stay for 10 seconds", in essence, the product is to want users to read the content of the page carefully to avoid more disputes in the future.

Of course, both options can play a role of notice, but the product is unknown whether reading or not.

After all, each user will say "I have read the agreement."

Regarding "the content that needs to be read, slide to the bottom VS on the current page for 10 seconds, which one is better?", What do you think? Click on the link below and chat together ~

Poke: https://996.pm/za3n1

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