Recognize!Apple abandon iPhone 14 price increase plan

If the endless small fresh meat is the top of the entertainment industry, then the top flow of the technology circle is undoubtedly Apple. Hot search on the three differences and five places has become the basic operation of Apple.

Some minor winds will let Apple rush directly to the first position of Weibo Search.

Today, a "why iPhone 14 cancel price increase plan" appeared in the hot search list.

Because Apple has always given the fruit to the fruit, it can make one more piece and a lot of money, so the first reaction of the fruit is: fake!

In contrast, in June this year, the news that iPhone 14 would rise by $ 100, and the fruit felt: Wow, it is normal.

However, after returning to God, I thought about it carefully, and I felt that this was not impossible. As for why, let's talk about it today ~

Why does iPhone 14 give up the price increase?

"The price of goods is determined by supply and demand" is a business law that each of us is familiar with, and it is also the basic logic behind all business activities. The most direct reason for Apple's abandonment of iPhone 14 prices is also here.

Although the major mobile phone manufacturers can launch more than a dozen new models a year, the global smartphone market has continued to decline since 2018.

The market report released by Canalys shows that in the first quarter of this year, global smartphone shipments were only 311.2 billion units, a year -on -year decrease of 11%.

Similarly, the domestic smartphone market is also falling, and its decline is even greater.

A few days ago, the China Information and Communication Research Institute released a few days ago that the domestic smartphone shipments in the first half of the year decreased by 27.1%year -on -year, only 134 million units. This year, it is expected to set the lowest smartphone shipment since 2012 Record.

Obviously, the rapidly developing smartphone market is going downhill at a faster speed. Under the situation where the market is over, Apple choosing to abandon the price increase is the most correct choice.

And not only that, the perspective of Yiguo, there are two other reasons for Apple to abandon the price increase.

First of all, the profit of the iPhone itself is very high, and there is no need to consider the problem of rising costs.

Counterpoint released a survey report that although Apple's mobile phone sales in the second quarter of 2021 accounted for only 13%of the total global smartphone sales, its revenue accounted for 40%of the entire market revenue, and the comprehensive profit margin reached 75 %.

Compared to a number of Android manufacturers who have been struggling on the food and clothing line, Apple rely on iPhone's one -year revenue is enough to eat and drink.

Therefore, even if the cost of chips, batteries, and supply chain manufacturing rises, the high profit margin of the iPhone makes it not need to worry about losing money.

On the other hand, those Android manufacturers who have been forced to raise prices, once the price of the flagship mobile phone is approaching the iPhone price range, then most consumers will directly choose to give up the Android phone and choose the iPhone that has not increased the price.

After Huawei was sanctioned, the domestic high -end smartphone market was eaten by Apple to see that consumers' wallets really voted for the iPhone.

Secondly, iPhone 14 has no improvement over iPhone 13, and lacks reasons for users to pay for.

Previous news and recent spy photos showed that iPhone 14 was a mobile phone that lacks new ideas.

Because the processor of Qualcomm and MediaTek is far behind the Apple A series processor, this year Apple chooses to slow down and let the iPhone 14 and iPhone 14 MAX equipped with the same iPhone 13 A15 processor.

At the same time, in order to further distinguish the ordinary version of the iPhone and PRO version, the iPhone 14 series only has the PRO version with an exclamation mark digging screen and the LTPO adaptive high screen. The iPhone 14 is still the ordinary 60Hz OLED display.

In addition, the biggest upgrade of the iPhone 14 is only the purple color of the iPhone 13 pink, but the fruit believes that the sales of this color will be very low. After all, purple will be quite likely for some special reasons. Male consumers rejected, and the sales of the purple version of iPhone 12 were very poor.

Therefore, the Pingping iPhone 14 wants to raise the price directly for $ 100, so it is no different, unless Cook wants to give the iPhone 13 for a wave of sales in Double Eleven this year ~

Which iPhone 14 series is worth buying?

One said that this year's iPhone 14 may be the least worth buying mobile phone in the entire series. Compared with iPhone 13, 2GB of memory improvement is better than nothing. After all, the body size limit determines that its heat dissipation ability is destined to support A15 A15 With full load running, the background must be killed in the background.

So if the fruit is recommended to recommend the model worth buying in the iPhone 14 series, I think the iPhone 14 max can start.

Although the name is MAX, it is actually just a "iPhone 14 Plus". The core hardware is exactly the same as the iPhone 14, but the screen size has increased from 6.1 inches to 6.7 inches. The larger screen can not only provide a better entertainment experience, but also an indirect body also significantly improves the heat dissipation level of the mobile phone. It also plays the "original god". Many, frequency reduction will come a lot later.

If you want better performance, screen and camera experience, then iPhone 14 Pro Max is more suitable for starting than iPhone 14 Pro.

Because this year's PRO series replaced the hole screen and a stronger processor compared to last year's PRO series, the news broke the news that this year's PRO version will increase price of $ 100.

In addition to the $ 100 of the $ 100 to cover the high -rising hardware cost, the biggest reason may be to leave the price space for the iPhone 14 max, otherwise the iPhone 14 MAX and iPhone 14 Pro may face the same dispute in the same door. situation.

So if you can accept the thicker and heavier fuselage of the iPhone 14 Pro Max, then it is the most worthy real flagship iPhone this year.

Because the size of the iPhone 14 Pro is too small, the insufficient heat dissipation ability may still affect its performance release. A16 should be a bit redundant for it, not to mention that it will rise 100 US dollars this year, let alone buy it without buying it. Necessary.

Of course, if you don't mind buying the iPhone 13 launched last year, then this year's Double Eleven will be the best time to buy iPhone 13 after 618.

At that time, the price of the iPhone 13 may be renewed. The cost performance of the 128GB version is enough to kill a lot of Android flagship machines, and the performance level is enough to continue for about three years.

In general, Apple gave up the price increase to the iPhone 14, although it sounds like an Apple that does not seem to be greedy for money, but from the perspective of the overall market environment, the current status of more than seeking has indicated intelligence. The era of rapid development of the mobile phone market has passed.

Under the circumstances that consumers are not ideal, consumers are becoming more and more unwilling to change new mobile phones, and the changing cycle has been extended again and again. If the manufacturer wants to continue to make users pay for users with the pretext of high -end costs and high -end excuses, then stay in the end. Only the bleak market response to the product.

Even if the fruit of playing mobile phones is extremely likely, the probability will not change the phone this year. Continue to use the iPhone 13 I bought last September. So you are watching this article, have you bought a new phone this year? Will you change your phone? What mobile phone is you using now? Talk to us in the comment area ~

Reference materials:

BGR: iPhone 14 Price Hike Might BE A RISK WORTH TAKING for Apple

Tomsguide: iPhone 14 Price Just Tipped for $ 799 - And that's good news

Phonearena: Not just the props: Apple Could Crank Up iPhone 14 Price Significantly

Forbes: Apple Analyst Reveals iPhone 14 Price Hikes

Edit: Qitian

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