In Changzhou's "Super Virtual Factory", China ’s intellectual manufacturing is" awakening forces "

As a sign of modern industry, the industrial Internet is the only way for the transformation and upgrading of China and high -quality development. After writing the development of the Industrial Internet Platform in 2018 to the "Government Work Report" for the first time, a lot of "XX+Industrial Internet" projects and solutions have emerged.

On the one hand, the Industrial Internet provides an excellent historical opportunity for Made in China. On the other hand, from the Internet world mainly based on the consumer Internet, the industrial Internet world, which is gradually transitioning to the interconnection of all things, has also brought many challenges.

my country attaches great importance to the development of the industrial Internet, and in a dazzling case of emerging and dazzling cases, Changzhou's "Super Virtual Factory" can be regarded as a key model.

As a well -known industry belt made in China, Changzhou, Jiangsu brings together large -scale, various types of manufacturing companies. One of the characteristics is that the decentralized manufacturing and brand potential energy have not yet been established. Jingdong Technology Intelligent Manufacturing Cloud joined hands with Zhiyun Tianong and Changzhou Mobile to create a 5G+AI Industrial Manufacturing Cloud Platform for the Zhonglou District of Changzhou City. It is also known as the "Super Virtual Factory". At present More than 46,000 devices. Multi -ecological characters symbiosis, full factor coordination, full industrial chain coordination, and optimization of full value chain, eventually transformed into Changzhou, Jiangsu Changzhou's leading advantage in the industrial Internet field.

Because the typical characteristics of the Industrial Internet are: there are many factors, involving various elements of economic activities such as social production, distribution, exchange, and consumption; Waiting for all links; the value of value is decentralized, and the value chain links of industrial enterprises must be fully integrated with digital technologies to improve the operating efficiency of the entire system.

Because of this, Professor Klaus Schwabu, the concept of the "Fourth Industrial Revolution" and the founder of the World Economic Forum, believes that a new round of industrial revolution requires a new type of leadership- "system leadership".

The so -called system leadership refers to the choice of a variety of technical paths and platforms, adjust the organizational structure, skills, demand and relationships on the full value chain, and create greater value for stakeholders.

Creating system leadership in the manufacturing field has become the meaning of 4.0 in industry 4.0. For example, in the "National Industrial Strategy 2030" plan, Germany focuses on the development of "platform economy Internet company" and further build a manufacturing service system with a multi -level connection of industrial production, full -value chain, and multi -level connection of the entire industrial chain. Japan proposed a "interconnection industry" strategy to try to connect all people, equipment, systems, technology, etc.

There is no doubt that Changzhou's "Super Virtual Factory" is a powerful practice of an industrial Internet from single -point empowerment to system empowerment. It can be regarded as a typical case of Chinese manufacturing in the fourth industrial revolution. To dismantle the case of Changzhou, we must first answer a question: Where does the system leadership in the manufacturing field come from?

Challenges and challenges of the Industrial Internet

With the advancement of the "manufacturing power" strategy and the accelerated construction of digital infrastructure, many traditional manufacturing industries and leading companies are actively transforming. Technology companies are also focusing on the industrial Internet and industrial Internet projects. Characteristics. The impact of the industrial Internet on manufacturing companies can be summarized into four aspects. To create system leadership, these four aspects are indispensable.

1. Change of industrial form. The Industrial Internet represents a more advanced manufacturing model. There are two main characteristics: one is to achieve the across data interconnection based on digital networks to make network -oriented coordination manufacturing possible; Promote intensive and intelligent manufacturing on the cloud. This means that in the era of industrial Internet, manufacturing companies need not only comprehensive, systematic ability upgrades and full stack solutions, but also require more cost -advantage, agile and flexible deployment of modular services.

2. Product service changes. The product research and development, design and production cycle of traditional manufacturing enterprises is long, often with manufacturers, and users basically do not participate in product development. In the era of industrial Internet, users need to be centered. New product development is intelligent, experienced, and customized. Production and marketing collaboration needs to connect the consumer Internet and the industrial Internet to improve the operational efficiency of the entire system.

3. Changes in business models. In the era of industrial Internet, the industry border is increasingly blurred, and it is difficult for a single enterprise to be proficient in all fields, promote competition in the manufacturing field from single soldiers, product competition, and evolve into competition between ecosystems. We have interviewed many manufacturing companies, and they all said that when choosing cloud manufacturers and transformed partners, we value the other party's ecological advantages. We hope to cooperate with the ecological enterprises cross -border to achieve value symbiosis. In cooperation between enterprises, the core capabilities and data of different regions, different enterprises, and different processes need to be gathered by the platform.

4. Organizational management changes. Cross -border integration has also promoted the organizational methods of industrial clusters in the region. The government, parks, enterprises, service providers and other roles have collaborated and interconnected industrial organization forms, resource integration, information sharing, rapid response, minimum investment, and building an industrial belt. Compare advantages, so as to obtain long -lasting economic vitality.

It is not difficult to find that the industrial Internet is the interaction of various elements, various links, and various roles on the value chain. "Connecting points into lines" and overall coordination can form system leadership. Obviously, the industrial Internet cannot complete its work. For manufacturing companies, choosing to cooperate with a technology company or cloud manufacturer means that it is deeply binded with its future with it. It is very important to empower the enterprise. Changzhou Mode: Long value chain breeding system leadership

The joins of Changzhou and JD Yun, Jiangsu, showed the possibility of making a long value chain. The manufacturing capabilities of the Changzhou Industrial Belt are very strong. Enterprises are eager to break through to higher value -added R & D, design, brand, and services. These capabilities need to face consumers, and they must have a strong C -end market experience and insight. Service providers close to the consumer Internet often have relatively limited experience in the manufacturing supply chain and other links. If you cooperate with different links with different cloud platforms, you may face data barriers, and it is difficult to interconnect.

Is there a cloud with a long enough capable stack and covering the entire value chain? There are really.

We know that JD.com has proposed the "Ten Sugar Cane" model early, and the value chain will be based on the first five sugar cane of the value chain in accordance with the creativity, design, research and development, manufacturing, and pricing attributable to the brands, and the marketing, trading, warehousing, distribution, and after -sales retail retail retail The latter five verses of the Shang Dynasty sugarcane to make the technical layout. JD Cloud has to support this long enough value chain and also has a more comprehensive product and ability system. The release of componentization and modularization has made Jingdong Cloud an important partner for the development of the industrial Internet in Changzhou. In the "Super Virtual Factory", we see that systematic leadership is rooting.

The first step is the industrial big data cloud platform to solve the industrial pain points of Changzhou's discrete manufacturing.

Taking one of the characteristic manufacturing industries of Changzhou, 3C electronics as an example, the production process is usually decomposed into many processing tasks to complete. Each task only requires a small part of the company's capabilities and resources. It is difficult to universal in different enterprises and different processes such as decision -making intelligence. It is difficult to accurately plan and configure production capacity, which produces a lot of idle capacity.

JD Cloud and Zhiyun Tianong and Changzhou Mobile have jointly created an industrial big data platform based on the "5G Industrial Special Network+Edge Computing Power Cluster". The collection, convergence and management of high -quality data such as personnel and energy, and open sharing to the entire region. Data collaborative analysis allows business to efficiently link business, and discrete manufacturing can also be lean production.

((CCTV "Focus Interview" has reported the successful experience of Changzhou's "Super Virtual Factory")

The second step is the product incubation center+industrial brain to enhance the product capabilities of manufacturing enterprises.

The development of the value chain of higher value -added, and it is the top priority for many terminal equipment companies to carry out product research and development, marketing promotion and brand building around consumers. At this time, the dual advantages of Jingdong Zhicong Cloud's consumer Internet and the Industrial Internet played a key role.

Taking Greebo as an example, it is a new energy garden machinery manufacturer with core technology accumulation and excellent craft manufacturing capabilities. It is very suitable for production of high -quality household appliances. The brand awareness needs to be established, and some explosive items that open the C -side recognition. After cooperating with JD Cloud, with the help of the "Super Virtual Factory", the consumer -end big data was modeling and analyzed, and it was found that the growth of all -in -one machine products increased rapidly. Solve the problem of slow charging and battery life of existing products, and excavate Greebo's core competitiveness in the market. Next, on the one hand, in accordance with the scheme given by the "Super Virtual Factory", the production line is intelligently transformed, and the production capacity of washing and dragging all machines has been used. Consumer data analysis improves the core capabilities of consumer Internet such as product trend insights, appearance design, marketing pricing and other consumer Internet, and helps enterprises open the market. Data show that Greebo's new model was received in more than 50,000 orders in just a few months, and sales are expected to reach 120 million yuan. Behind this achievement, the "Super Virtual Factory" connects manufacturing, promotes the change of the number of wisdom, connects consumption, converge the order needs, and the end -to -end opening up has effectively promoted production and sales collaboration.

((JD.com Technology Digital City Group, Jingdong Zhizhi Cloud General Manager Xu Zhouping))

The third step is to cooperate with regional capacity to help the model of manufacturing companies.

As mentioned earlier, discrete manufacturing requires multiple enterprises in the industry to have strong ecological aggregation and production synergy capabilities. Taking Greebo's washing and dragging machine as an example, in March this year, due to the uncertainty of the supply chain, some Changzhou companies faced the risks that raw materials could not be reached in time and the existing orders could not be completed. In the face of this problem, the super virtual factory has given a unique solution -to dismantle orders according to parts and parts, and assigned different enterprises to digest and ensure the construction period. The shell of the washing and dragging machine is produced in Changzhou. The production capacity of the electric pump and power cord is completed by three small and medium -sized enterprises in Suzhou, and the dust cup order is sent to a foreign trade enterprise far from Zhongshan, Guangdong.

How to ensure the efficient configuration of production resources, reasonable production capacity planning, and close production progress of cross -regional, cross -enterprise, and cross -production lines, it has become a top priority. "Super Virtual Factory" played a key role in it. Each link is integrated in a unified command and control under one overall system. You can accurately understand which equipment can produce which products, which equipment is idle, and which production lines have surplus capacity. In the end Guarantee quality and intersection. In this regard, Qian Yunjie, Secretary of the Party Working Committee of the Zhongtou Economic Development Zone in Changzhou City, believes: "'' Super Virtual Factory '" aggregate the production capacity of various manufacturing enterprises in the cloud, strengthen the cooperation and comprehensive use of production capacity between enterprises, and use digitalization to digitize Guide production and help companies grab orders. "

(The display large screen of "Super Virtual Factory" can display the production information of related companies in real time)

The fourth step is to jointly build a government -enterprise platform to explore the new organizational form of the development of regional manufacturing.

The industrial Internet must not only realize the interconnection of information between enterprises and resources, but also to solve the problem of asymmetric information of the role information in the region. Xu Zhouping, general manager of JD Wisdom, believes that any industrial belt can gather, and the government plays a very critical role in it, including policy guidance, funding support, public services, and talent training. Only when the government, platform side, and local enterprises form joint efforts, can the industry belt economy.

Changzhou Zhonglou District itself attaches great importance to the policy support of the industrial belt, and has always had corresponding plans to promote the development of the industrial Internet in the region. JD Cloud has also precipitated a large number of ecological partners in the area, and insight into the needs of similar companies in the industry belt. In the same way, JD Cloud relies on cloud computing, big data, artificial intelligence, industrial knowledge map and other technologies to create a regional intelligent new product incubation, smart factories, intelligent supply chain and industrial Internet platform, and manufacturing brain. The cloud -made platform serves various production enterprises in the area. This organizational development model of "government guidance, market -led, platform support, and enterprise as the main body" has also allowed Changzhou to walk at the forefront of the industrial Internet era.

It can be seen that Changzhou's "Super Virtual Factory" is essentially a combination of JD Cloud with the needs and characteristics of Changzhou industrial clusters, and finally evolved into the co -advantage of local enterprises to create system leadership of the industry.

Today, Shangyun is generally regarded as a "shortcut" of digital transformation and the industrial Internet. Changzhou is through regional intellectual manufacturing clouds to allow local companies to set foot on a "shortcut" of digital intellectuals covering the full value chain.

Jingdong Zhiyun's capacity triangle, supporting China's manufacturing forces to awaken

In the next step, Jingdong Zhiyun and Zhiyun Tianong also plan to build and land more "super virtual factories" in other parts of the country. Summarizing from Changzhou experience, the awakening of China's intellectual manufacturing may be hidden in the "iron triangle" of Jingdong's wisdom to build clouds.

1. Technical leadership. The industrial Internet platform requires strong technical support. At present, about 50%of my country's industrial PAAS platform needs to adopt foreign open source architecture, and more than 90%of high -end industrial software still depends on foreign supply. With special technical leadership, it has become a solid base for China's development of the industrial Internet. In the recent publicity of the Ministry of Industry and Information Technology's "Public Announcement of the List of New Inter -Industrial Internet Platforms in 2022", Jingdong Industrial Internet Platform was also successfully selected.

2. Industrial understanding. Jingdong Zhiyun is one of the few clouds that integrate the consumer Internet and the industrial Internet. Combined with JD.com ’s social supply chain created by JD.com for many years, it can be a long value chain. Really.

3. Open ecological force. Regional economic development requires ecological collaboration, and the platform should also create greater value for partners, customers and other stakeholders with an open cooperation attitude. In this process, JD.com ’s wisdom and Yunyun Yun supported hybrid multi -cloud and multi -party cooperative industries through technical opening up, underlying decoupling, and giving unlimited possibilities for the development of the Industrial Internet.

The connection of these triple capabilities constitutes a solid iron triangle, giving regional economy and manufacturing enterprises with reliable support, becoming China's intellectual industrial assembly number, and pushing the door to the fourth industrial revolution.

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