Modern technology meets the traditional Tanabata Festival. How does the "Yuan Universe" open the Chinese Festival?

Original

Author / Qiao Zhibin

In Chinese traditional festivals, Tanabata is of great significance. As early as the first year of Emperor Hanwu's Taichu (104 BC), the Qixi Festival was written with festivals such as New Year's Eve, New Year's Day, Dragon Boat Festival, Chongyang and other festivals at the time, becoming the festival of the people across the country at that time.

On the day of the Qixi Festival, the legend of the cowherd and weaver daughter's annual "Qiaqiao meeting" carried the expectations of countless men and women in ancient China for complete love, and it is still a topic of people who are enjoying. In addition to the pursuit of love, Tanabata also has other names such as "Qi Qiao Festival" or "Daughter's Day" in ancient China. On the day of the lunar calendar on July 7th, people will not only pray to the weaver girl to be clever, but also hope that the marriage is happy, the family is happy, the expression is expressing The yearning for a better life.

Image source: Baidu Tanabata Consumption Search Big Data

As a festival that has survived the "big waves and sand" in the long river of history, the impact of Tanabata on the Chinese people even far exceeds Western festivals. According to the "Tanabata Consumption Search Big Data" released by Baidu Big Data recently, the average search popularity of "Tanabata" related content in five years is 2.11 times that of "Valentine's Day". It can be seen that Chinese people have more attention to "Local Valentine's Day".

In the integration and evolution of culture, festivals are also constantly being given new forms and significance. When the "Yuan Universe" meets with the Qixi Festival, the new gameplay has come into being. Let's take a look at the emergence of the "Yuan Universe" to bring to the Chinese Festival to bring in the Chinese Festival.

Digital collection+Tanabata, create a new category to commemorate

The rise of the concept of the "Yuan Universe" has promoted people's acceptance of virtual products. Among them, the "digital collection" is relying on NFT technology. With the relatively mature solutions and easy realization paths of the current stage, it has become the fastest way to give the "Yuan Universe" element to the business.

As we all know, the "sense of ritual" is an indispensable element in the festival, and people usually conduct a series of consumer activities to create a sense of ritual. As an emerging virtual product, digital collections will naturally not miss this important shipping opportunity. According to the top 50 digital collection platforms of the Suluyuan Universe Research Institute, 96%have spontaneously launched or customized the exclusive digital collection of Qixi Festival. Through Chinese paintings, flowers, nebula, etc., the elements of "beautiful love" are rich in the purchase of Tibetan enthusiasts.

Picture source: Mo Cosmic

For example, the Mo -Unives launch "Romantik Rose" during the festival, using 33 uniquely designed roses, which means "the love of the three lives and three generations"; Digital collections are praised by a pair of Panzhi and Ming Bi -wing birds, implying vibrant love. The NFT China will form a "CP" to specify the digital collection of IP to obtain the Opportunities of the Tanabata unique collection "Double Bluebird Bi -Wing Map" to drive the sales of other IPs.

Although the digital collections have opened a new commemorative form, the Suluyuan Universe Research Institute also heard the voice of some netizens. Zhou Wenjing from Beijing, when he received the digital collection that his boyfriend bought for him, was happy, and also said that "although digital collections are the only one, I hope that the only string of numbers (the hash value of the digital collection) , But his words from the heart. " Some netizens said that digital collections can only be displayed in specific APPs, and these apps often lack other purposes. "There are several (load), and it usually takes up memory in the mobile phone."

Pickup "Yuan Universe" becomes a new fashion of young people in Tanabata

Although digital collections can be used as a symbol of love, as gifts for gifts, for Qixi Festival that belongs to the "two people", if it can create common memories, then this festival will become more memorable.

The Sulu Yuan universe also noticed that during the Qixi Festival this year, some couples transferred their dating sites to the "Yuan Universe" and met in the virtual space to "punch in" and become a new gameplay. There is no "Sanfu Sky" here, only the enthusiasm between couples.

Image source: Honnverse Rainbow Universe Official Weibo

On the eve of the Qixi Festival, the world Xiuhong universe launched a special event of "Limited Romance in the Universe", guiding players to discover the "romantic group photos" in the rainbow universe. The universe "limited romantic party", there is also a chance to win physical prizes.

The arrival of the "Yuan Universe" allows couples in different places to meet in the virtual space of the Yuan universe through the Internet. And in order to allow more couples to meet in the virtual world. VR manufacturer Pico launched the "Love No Limited, PICO Meeting" event, recruiting 100 love couples on the entire network, and tried the VR all -in -one machine for free.

Not only that, the virtual space of the "Yuan Universe" also provides a promotional position for the brand. The Suluyuan Universe Research Institute noticed that in response to the Tanabata holiday, Tmall launched the "Tmall No. 1 Theater" event, combined with 6 major brands, and sent 6 groups of Qixi limited number Tibetan couple avatars, showing the brand's exclusive "Yuan Yuan "Cosmic" scene.

Users can invite friends or on -site to conduct a "tacit test" with netizens. If both parties give the same answer in 7 questions, then the two have the opportunity to get a digital collection avatar for free. This moment is played together, and through the form of digital collections, this moment commemorates this moment, and the sense of participation is close to the distance between couples. Therefore, the collection of collections has also become a carrier to carry memory. On the other side of Meta, users can buy digital collections and get the opportunity to get the "3D wish lamp" in the virtual space. This digital collection and game props in the virtual space brings the collection of virtual products. Outside value.

As another application scenario of the Yuan universe, virtual human technology is also at this Qixi Festival and began to try to "save lonely people." It is understood that Baidu's digital man Higga has transformed into "AI Digital Man Red Mother", and I watched Sichuan to observe the first AI digital man celebrity love all live broadcast.

In the "2022 yuan universe industry development trend report", the Sulu Yuan Universe Research Institute pointed out that with the development of human social forms, people’s physiological and safety underlying needs have been able to meet in the real world. It is the ultimate immersive social scenario that is to meet the higher -level needs of human beings in social, respect, and self -realization.

When the ultimate social field such as the "Yuan Universe" is combined with the traditional Chinese nation's traditional festival, through the technical means of digital collections, virtual space, virtual humanity, etc., the "love" and "beautiful" pursuit of human eternal pursuit are To resonate in it, let traditional culture take root in new scenes, and at the crossroads of science and technology and humanities, to accumulate potential energy for social harmony and economic development.

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