Focus on deep digital marketing super Huichuan advertising platform for effort the whole scene full -link smart customer acquisition service

How to achieve marketing breaking and efficient transformation in the digital age? The Ali Smart Information Business Group Super Huichuan Advertising Platform gives new ideas.

On August 4th, the super Huichuan advertising platform was upgraded. From a media platform with the long -term commercialization of search and information flow to a comprehensive digital marketing platform, more than 30 intelligent efficiency products, large customer escort plans and regional service systems were used. , Help tens of thousands of companies in more than 300 industries achieve operating growth.

The survey shows that over 60%of advertisers believe that "the cost of transformation is getting higher and higher", and 80%of the advertisers set the "improvement of purchase and transformation" to the main marketing goal. Yang Huaiyuan, general manager of Super Huichuan Advertising Platform, said: "We hope to further reduce the threshold for digital operations of enterprises through product power and service drivers, and use high -quality intelligence to help brands and enterprises grow, so that the operators can rest assured to get the amount. Easily get a guest. "

QuestMobile's "2022 Internet Advertising Market Half -Men's Report" proposes that the connection between brands and users is reconstructing and continuous evolution. The maturity of technology has expanded the brand's participation in a new form of marketing. Relying on Ali digital technology, the super Huichuan advertising platform has deeply cultivated product capabilities in terms of efficiency, effect, and flow expansion.

Li Kai, general manager of the front desk product of Super Huichuan Advertising Platform, revealed that more than 30 intelligent efficiency tools provided by the platform can meet the needs of customers' multi -scenario investment needs, integrated and improved the efficiency of launch, and provides full -chain from creative production, user matching, conversion guarantee to provide full -chains. Road plan, intelligent guarantee for customer acquisition.

At the same time, the platform integrates the full -scale traffic with Ali's ecology as the core, and gathers over 100 internal and external media such as UC, Quark, Book Banner, Youku, Gaode, and supports information flow, search, video, open screen, immersed novels. , Live and other forms of launch, provide full -link composite marketing infrastructure support, covering one billion -level users, and tens of billions of daily advertising requests.

According to Li Zhi, general manager of Super Huichuan Advertising Platform data product, the newly launched "Super Rubik's Cube" has support, full -effect guarantee, full -effect guarantee, full scene coverage, new attribution methods, flexible transformation strategies and visualization of visualization The six major characteristics of the conversion joint experience provide the standardized data link recycling scheme of the entire industry.

618 this year, a favorite skin care brand of young consumers is new. The super Huichuan advertising platform is based on the ROI effect model, while the consumer cognitive precipitation has been greatly increased. Essence

To solve the operating difficulties encountered by customers, the super Huichuan advertising platform has launched a number of service plans to meet the diverse marketing needs of customers in the trend of the overall marketing link focus.

Sun Yan, general manager of Super Huichuan Advertising Platform KA Channel, introduced that the escort plan of the big customer service will be based on different stages of pre -investment, middle, and post -investment. Provide 1 to 1 service guarantee for big customers.

At the same time, the platform establishes more complete products, channels and training service systems for small and medium -sized customers, launched customized products such as Bingsing Star and Sirius, and trains marketing talents for enterprises through systematic marketing courses and public courses.

Yang Haidong, general manager of Super Huichuan Advertising Platform Regional Channel, said that the platform has upgraded the traditional model of the original "regional management" to the "regional management+industry management" composite management model. Small and medium -sized enterprises operating growth space.

At present, there are more than 160 agents and service providers of Super Huichuan Advertising Platform services and regional customers. There are thousands of optimization divisions and marketing consultants, covering 37 core cities across the country.

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