Cross -border ERP track: shop small secrets, Jijia each exhibition of their strengths

Author:Liu Kuang Time:2022.08.05

Due to the differences in the market environment at home and abroad, the situation that cross -border sellers are facing at home and abroad are not the same, which undoubtedly increases the difficulty of cross -border sellers. Based on this, cross -border sellers are more inclined to be able to provide SaaS products that provide corresponding services, and the cross -border e -commerce SaaS industry has also accelerated its development.

Specifically, if it is divided according to the management link of cross -border e -commerce sellers, cross -border e -commerce SaaS products can be divided into three major scenarios: marketing, ERP, and supply chain. In addition to cross -border marketing SaaS is favored by all parties, the growth momentum of cross -border ERP SaaS cannot be underestimated. According to the monitoring data of the e -commerce large database "Electric Database" under the Internet, in 2021, a total of 50 financing incidents occurred in the field of cross -border e -commerce service providers in China, with a total financing amount of over 7.15 billion yuan. Among them, 10 cross -border e -commerce ERP service providers involved in the financing of over 2.2 billion yuan, accounting for 1/3.

The picture comes from Canva.

Cross -border ERP to "relieve worries"

As the scale of cross -border sellers gradually expands, the complexity of the internal resource management of the enterprise to face has also risen. Whether it is a small sale or a Chinese sale, or a large sales, the more cross -border sellers need to urgent need of urgent need To solve the management dilemma of corporate resource management, cross -border ERP SaaS products have gradually become cross -border sellers just needed.

First of all, the application of cross -border ERP SaaS can help cross -border sellers to achieve unified multi -account management, thereby improving people's effectiveness. Because the Amazon platform has a high popularity worldwide, previous cross -border sellers often choose to settle in the Amazon platform. However, because Amazon has repeatedly conducted a large -scale title, a considerable part of cross -border sellers no longer put "eggs in the same basket", but chose to settle in multiple platforms or independent station models to achieve risk sharing and avoid impact impact Subsequent operation.

However, although entering multiple platforms can share the operating risks of cross -border sellers, at the same time, entering multiple platforms has also increased the difficulty of cross -border sellers. In this case, the use of cross -border ERP systems can uniform management of multiple platforms on multiple platforms, reduce the management pressure of the account operating personnel, improve the work efficiency of enterprise personnel, and reduce the error rate.

Secondly, cross -border ERP SaaS can assist cross -border sellers for inventory management and reduce additional loss. For cross -border sellers, the larger the scale, the more product categories, the more difficult the inventory management problems it will face. Cross -border sellers can use the cross -border ERP system to carry out scientific inventory management to increase the inventory turnover rate of cross -border sellers. At the same time, they can also control the storage cost to a certain extent to avoid unnecessary losses.

Finally, cross -border ERP can assist cross -border sellers for operational decisions, timely adjust the product system, and achieve performance improvement. Cross -border e -commerce ERP SaaS has a number of functions such as financial management, order management, warehousing management, and delivery management to comprehensively meet the management needs of cross -border sellers. Through many functions of cross -border e -commerce ERP, cross -border sellers can clearly understand the operation of the store, and make timely adjustment of product strategy according to the current situation, thereby driving the continuous and stable growth of performance. All these have laid a good foundation for cross -border e -commerce ERP SaaS manufacturers, such as shop secrets and accumulation.

The shop is a little secret with a point

In March of this year, the secretary of the service platform store announced the completion of $ 100 million in Series C financing. It is understood that the store's small secret financing will continue to increase talent introduction, product research and development, service system upgrade, and global market layout. It can be said that capital is optimistic and recognition of the small secrets of the store, and the store's secrets can highlight the siege from many cross -border ERP manufacturers, and it is not no reason.

In the case of, the shop's secret adopted a single breakthrough model, and quickly established a foothold in the field of cross -border ERP. In the initial stage, the store's secrets insisted on making small customers at low costs and occupying the market with products. Compared with the large and comprehensive SaaS manufacturers, the shop's secret chooses a single breakthrough development model. This can not only make the shop small secrets avoid a certain competition, but also promote the small secrets of the store to focus on one place. Fully focuses on polishing products. For example, in the face of Wish's publishing tools that are not easy to use, the store's secrets focus on the "publishing" function and strive to make it to the extreme, and "publishing" lives up to expectations, becoming the first explosion function of the shop's secret.

Secondly, the store's small secrets continue to conduct technical research and development input to improve the product function, so as to achieve user accumulation. Following the "publishing" becoming the explosion function, the shop secret secrets did not receive troops, but continued to improve the product function and deepen service capabilities for the pain points of cross -border sellers. For example, in the face of problems such as "moving", imitation issues, and uploading pictures that are easy to fail in cross -border sellers. Essence

The long -term production and research investment and technological innovation of the store's small secrets have also been positive feedback. Nowadays, the store's small secret ERP covers many functions such as collecting moving, product publishing, customer service management, order processing, procurement management, logistics tracking, data finance and other functions. Can meet the different needs of different cross -border sellers.

Third, the shop's secrets are based on the ERP system, continuously expand the product matrix to build a closed -loop ecological chain. While continuing to deepen the function of polishing the product, the store's secrets also use ERP as a foothold, and constantly radiate outward to expand their service scope to help cross -border sellers "throwing". Nowadays, the shop's secret has formed a product matrix including "Store Secret ERP", "Bigseller ERP", "Saihu ERP", "Little Mysterious Cloud Cang", "17track", "Multi -Person", "UPSeller", , Able to provide comprehensive and comprehensive services for cross -border sellers. Jijiajo

Unlike the secrets of the mainstream cross -border e -commerce platforms, Jiga ERP focuses on the Amazon platform, and with its own advantages, Jiga ERP has also won the favor of the management aspects. It is understood that Jiga ERP has received two rounds of financing within half a year, with an amount of more than 200 million yuan.

On the one hand, Jiga's focus on the Amazon platform can deepen the product and help it build its own competitive barriers. If it is divided according to the docking platform, cross -border e -commerce ERP can be roughly divided into two categories, one is Amazon ERP, and the other is multi -platform cross -border e -commerce ERP. From the perspective of professionalism, focusing on the accumulation of Amazon platform can better understand the management difficulties encountered by the Amazon platform cross -border sellers, provide it with more suitable products and services. Influence.

On the other hand, accumulating "right medicine", tailoring ERP products for different volumes of cross -border sellers, and serving cross -border sellers in an all -round way. In the face of the management demands of cross -border sellers at different volumes, Jiga did not generalize, but launched the corresponding version for cross -border sellers of different volumes to solve the management difficulties of cross -border sellers. Specifically, the Jianjia ERP-X version focuses on serving the medium and large Amazon boutique sellers, which covers five key links such as products, operations, and supply chains to provide cross-border sellers with a full closed-loop solution. Amazon small and medium -sized sellers provide refined operation management solutions for cross -border sellers.

In addition, Jiga also pays attention to the pain points of the industry, upgrade and optimize product functions in a timely manner, and provide higher -quality services for cross -border sellers. For example, in the face of the discount settings encountered by cross -border sellers are easy to make mistakes, accumulating ERP has launched a new function of promotion management, which can help sellers to comprehensively monitor and promote discounts and avoid abnormalities. In addition, Jiga also actively upgraded the original intelligent replenishment function, and combined with diversified business scenarios and precise algorithms to provide sellers with better solutions to help sellers solve the problem of out stock and backlog of funds to achieve better realization Operation.

Thanks to the long -term excellence, its products and services have become more and more complete. As a result, many cross -border sellers have been recognized. It is understood that with excellent products and services, Jianjia has been unanimously recognized by the industry, customers, and capital, and the renewal rate is as high as 96%.

Focus

In addition to the frequent financing of first -type enterprises, many well -known domestic SaaS giants have also deployed cross -border e -commerce SaaS fields through investment and personal ending. For example, Youzan launched the international version of the product Allvalue; the head Saaas ERP manufacturer Jushuantan also launched a cross -border ERP of Jushui Tan, and also invested in cross -border ERP manufacturers. With the increase of the number of manufacturers, competition in the field of cross -border ERP SaaS will also heat up, starting a game around key elements such as products and services.

First, it continues to be deeply cultivated around product functions. Although the continuous increase in the number of cross -border ERP SaaS manufacturers will increase the sense of crisis of ERP SaaS manufacturers in the same industry and promote its continuous upgrading of product iteration to maintain competitiveness, the increase in the number of manufacturers will also increase the homogeneity of SaaS products. If cross -border ERP SaaS products are not much different, cross -border sellers will easily be price -oriented, which is not conducive to the long -term development of the industry and manufacturers. Therefore, differentiation is particularly important for cross -border ERP SaaS manufacturers.

In addition, due to the different physical quantity of cross -border sellers, the management demands they need are different. Taking the same SaaS product as an example, for small and medium -sized sellers, it may only need to apply some functions and require functional decoupling; for large sellers, the degree of refinement of some modules still needs to be improved. Cross -border sellers will choose a cross -border ERP SaaS product suitable for themselves according to their own business characteristics. In order to gain the favor of more cross -border sellers, products are naturally an important point for cross -border ERP SaaS manufacturers.

The second is to continuously optimize the service attributes. According to the relevant reports of iResearch, cross -border ERP SaaaS mainly uses a "stored value" charging model for single -volume+subscribing. Among them, product function and service quality are the main basis for seller selection. For cross -border ERP SaaS manufacturers, the subscription fee is the head of its revenue source, occupying a considerable proportion of the revenue composition, and the quality of service is the key factor that affects the renewal of cross -border sellers. It is self -evident.

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