Yichang Comment 丨 This year 618 Simba turned behind the scenes, and the supply chain became the focus of the live broadcast e -commerce effort

Simba announced the strategic core of Xinxuan Group in the second half of the year

On June 16, Xin Youzhi, the founder of Xinxuan Group, released a "internal letter" to summarize the performance of the 618 major promotion Ji Xinxuan, and emphasized that the company's strategic core of the company in the second half of 2022 will use the strategic core of the second half of 2022. To the extreme. Xin Youzhi mentioned in the letter that this year is the most bitter and most tired 618. Xin Xuan pierced himself to the "farmland", allowing users to buy more economical and affordable sources to soothe the pressure of some farmers. "Not only overcomes great difficulties to help them sell, but even after work, they also take on the work of teaching workers to pack and teach farmers live."

Pangton: In the context of rural rejuvenation, the live e -commerce economy continues to make efforts in the countryside, and agricultural special products can take the express train of e -commerce, and the sales volume has grown rapidly. The anchor of Xin Xuan has launched a tour to the farmer live in the country, opening up the market for multi -landmark -type agricultural special products. It is worth mentioning that this year is Simba's first 618 that he has not lived in the live broadcast, which will be led by another anchor, which triggers industry conjecture. However, the turning of Simba has begun to force the supply chain behind the scenes, which also explains the phrase circulating in the live broadcast industry, "The supply chain is strong, and the live broadcast is strong."

Observatory report: It is estimated that the size of the camping market in 2022 will reach 52.8 billion yuan

Observatory analysis released the "Insight of the Chinese Camping Market in 2022", which predicts that the size of the camping market in 2022 will reach 52.8 billion yuan. In 2030, 210 million people will participate in pan -camping activities. According to an illusion data, social content platforms are the main online channels for users to obtain camping information. Among them, Xiahongshu is the first choice platform for users to obtain camping information and share camping experience with 82.9%. Ranking with 67.3%and 50.1%ranks two or three.

Gragon: Where there are grass, they are "full" campers. "Camping heat" reflects the new momentum of recovery in the tourism and leisure industry. On the one hand, in the background of the epidemic prevention and control, the residents' travel activities are limited and the radius is narrowed. If the "city" is not enough, it can meet the strong travel and leisure needs of residents. On the other hand, for many people, nature is a good medicine for the treatment of "urban diseases". Camping allows us to temporarily get rid of pressure in the tranquility, and also make us feel a short sense of belonging in the city.

Baidu release 2022 co -speaking plan

On June 16th, Baidu released the "2022 Common Plan" to provide SMEs with multiple support funds for SMEs, over 300 million special support traffic, etc., upgraded the two major solutions of local life and comprehensive e -commerce. At the same time, "2022 Baidu "Urban Conference" helps regional economic development. It is understood that in response to the development of small and medium -sized enterprises in various regions, Baidu also launched the "2022 Baidu City Conference" at the same time, which will carry out more than 100 games across the country, and will provide support measures such as over 100,000 small and medium -sized enterprises.

Pangton: In fact, as early as 2020, Baidu released the "Common Plan" and launched free open AI technology. The newly released "2022 Combination Plan" will increase its support for SMEs. It can be seen that as a platform -based enterprise, Baidu has continuously expanded the ecology of commercial products, and uses technology to help enterprises grow and achieve long -term operations. As some experts say: Under the epidemic, help small and medium -sized enterprises through difficulties to ensure that the market entities of small and medium -sized enterprises are stable, and will lay a solid foundation for the stability of my country's economic market.

Report: It is expected that the size of the sugar -free tea drink in 2025 will exceed 10 billion

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Recently, according to the "Insight Report of China's Sugar -free Tea Industry in 2022" at 0:00, it shows that the sugar -free tea market is in a well spraying period. It is expected that the market size will exceed 10 billion in 2025. Among them, the sugar -free plant tea market for sugar -free tea has developed rapidly. In the future, it is expected to exceed 30%in the future, becoming the highest -growth category in sugar -free tea drinks. In the market pattern of sugar -free plant tea, fiber tea ranks first with 38.2%of the market share, with oriental leaves and tea -burning rankings of two or three.

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