Behind the cooking of the big white shark: the "traffic password" on the video platform needs to be further cracked

Recently, the two -headed short video platform has a gourmet blogger "Temple" with more than one million fans. The video of the national second -level protection of the national second -level protection of the shark (also known as the "Great White Shark") was shot. Essence

At present, the police have controlled the relevant personnel, and the value of sharks is also being further evaluated. Some lawyers said the anchor's behavior has been suspected of constituting the crime of illegal acquisition of precious and endangered wildlife products, and has faced a period of more than 10 years.

Picture source: video screenshot

Although the account of "Timoko" has been suspended by the relevant platform, through the archives of netizens, cooking huge seafood in a rude way is the commonly used routine of this anchor -exaggerated ingredients, petite body, a one -one, a one Shouting ...

From the perspective of the perception, these videos have no beauty. They are purely filmed to satisfy the psychology of hunting, so that they will eventually take risks and cross the boundaries of the law.

Picture source: video screenshot

Some netizens commented from pictures: Weibo screenshot

In the age of attention, the endless "rollover" incident has become a "frequent visitor" of video platforms. Although there have been relevant measures, this incident reminds us that the "traffic password" of the blog needs to be further cracked.

Taking the short video platform of this incident as an example, an indisputable fact is that the rapid development of short videos in recent years has become one of the main source channels for netizens. On July 26, the "2022 China Mobile Internet Half -year Report" released by the domestic third -party data agency QUESTMOBILE stated that as of the end of June, the number of netizens in my country reached 1.19 billion, of which the total use of short videos accounted for nearly 30 %, compared to the compared The second instant messaging is 6 percentage points higher.

Under the huge user scale and limited attention, in order to attract users in just a few seconds, short video creators began to "show their magical powers." Using human natural hunting psychology has become a solution for some short video creators. A series of materials such as huge title, noisy background music, exaggerated plots, etc. that can directly stimulate the nerve of the viewer's nerves are adopted. When the creator tastes the sweetness of the traffic, the entire process will form a cycle and give birth to a one. Batch the "video factory" similar to short videos.

We should see that under the current short video ecosystem, the emergence of the "video factory" is essentially to use the most economical way to accumulate traffic, and then realize realization through live broadcast and reward. However, under the above production mechanism, the homogeneity and vulgarization of content have become the pain points of the industry in short videos, and it has greatly restricted the further development of short videos.

There was a classic scene of the movie "Let the Bullets Fly": Zhang Mazi, played by Jiang Wen, and the "Master" played by Ge You, who played "Master", had discussed how to earn money. Marbode said that he could only kneel to make money. "Earn money, not shame"; Zhang Mazi said that if he has the strength and order, he can earn the money when he stands.

Applying on the production mechanism of short videos, this prompts at least two points: First, the producer of the short video must have ink in the belly of the short video; the other is that the short video ecology cannot be separated from the guidance under the norm. In fact, some time ago, the "watching live broadcast and learning English" of an educational institution that "watching live broadcasts" fully shows that the market will pay for high -quality live broadcasts, and the attitude is also positive.

As for the guidance under the norm, there have been many measures from the national level to the platform level. For example, in June of this year, in the "Code for the Code of Conduct" issued by the State Administration of Radio and Television and the Ministry of Culture and Tourism, it proposed that online anchors should consciously abandon low -level interests such as vulgar, vulgar, and kitsch, and guide users to interact rationally and reasonably consumption. At the same time, major head video platforms have also launched various types of standards, such as showing that the Internet celebrity is located MCN company and the IP address of the account where the account is located.

Bilibili B Station also recently displayed MCN institution names. Picture Source: Screenshot of Station B

However, it should be noted that in the hidden corner, there is also a familiar stranger -algorithm. It should be known that on the major platforms, including the short video platform, each one presented on the screen of our mobile phone is the result of the algorithm drive.

Some scholars pointed out that seemingly non -personal algorithms do not mean objective and neutral. On the contrary, the effects reflected in the algorithm are valuable, which will lead to disadvantages such as "information cocoon houses" and "big data killing". Therefore, in the next measure, the implementation of algorithm audits, promoting the algorithm is good, or the meaning of the deserves.

Daily Economic News

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