Yang Linjie: "How fast and good" promotes the "China core growth acceleration plan"

A few days ago, the Shenzhen Media's "High -quality Development Research Bank" interviewed and surveyed group entered Shenzhen Lichuang E -commerce Co., Ltd. to talk to the company's chairman and general manager Yang Linjie.

Yang Linjie said: "As the forefront of reform and opening up and the advance demonstration area, Shenzhen is one of the earliest cities in the domestic semiconductor industry chain and the fastest development speed. In the field of electronic components, a large number of well -known enterprises have been incubated in the field of electronic components. . Lichuang Mall and Jialichian Group are also benefited. Today, the supply chain status of Shenzhen Global Equipment Distribution Center is still stable, and more 'deep -character -chip design, component manufacturing and distribution companies will stand out. "

The research team and the company's high -level exchanges.

One -stop service of electronic entire industry chain

Reporter: What is the advantage of Linkin Mall in the segment industry?

Yang Linjie: Lichuang Mall was established in 2011. It is the earliest domestic spot component e -commerce platform. At present, the main indicators such as the revenue scale, number of customers, warehousing area, and inventory SKUs have maintained an advantage in the industry.

Under the support of Jialinchuang Group, Lichuang Mall can provide customers with one -stop service from EDA design software to PCB intellectual manufacturing, component procurement, laser steel mesh, and SMT patch. By June 2022, the number of registered users of Linkin Mall would exceed 2.5 million, the number of SKUs in inventory exceeded 400,000, and the two major intelligent storage area was nearly 100,000 square meters.

Reporter: Li Chuang has made many innovations in the industry. What kind of needs do these innovations based on?

Yang Linjie: We have made a lot of exploration in supply chain innovation, business innovation and tool innovation, and successfully landed some innovation results.

In conventional IT technology implementation, parameters are stored in the form of text. However, in the electronics industry, a large amount of physical quantities need to be expressed through value. Taking voltage as an example, 1000V and 1KV are essentially the same. How to identify the same on the system? This parameter needs to be numerically.

If you face only hundreds of thousands of materials and one or two categories, it is not very difficult. But when we face millions of materials and nearly a thousand categories of destinations, the volume change has brought qualitative changes, and the parameter value has become a challenging large project. From the design of the IT architecture to the entry of parameters, the entry of parameters The verification is an unprecedented test, and we have invested a lot of IT and engineering resources for this.

After the parameter value, it can effectively improve the selection efficiency and accuracy of the engineer, and help shorten the process of alternatives of domestic products. Lichuang Mall took the lead in achieving this goal in the field of comprehensive electronic component platforms, providing engineers with convenient numerical selection services.

In the process of rapid business growth, Lichuang Mall also encountered the unique pain points of the component warehousing management industry. Hong Peifeng, director of Lichuang Commodity Application Center, and the team with a team of intelligent exploration and software and hardware tool innovation in various aspects. In response to the problem of material labels, the smart AI label recognition engine was developed. In response to the problem of storage and order selection, the smart library position management system and automated sorting system have been developed. Aiming at the complicated operation of zero selection, intelligent editing material points were developed. In addition, in many aspects such as the operation process and the operation path AI planning, we all have innovation, which has comprehensively improved the efficiency and warehousing management level.

Born for the long -tail needs of the enterprise

Reporter: These innovations come from a deep understanding of customer needs, so what is the distribution of customers in Linkin Mall? What are the needs of each? What can Li Chuang bring to them?

Yang Linjie: Customers who account for relatively high industrial control and automation, instrumentation, communication and data equipment, automotive electronics, household appliances, and power energy are the fields. Teachers and students, managers, technical support and enthusiasts.

Customers' demand is mainly small and medium -sized buds including sample components. We define "genuine, spot, one -stop", that is, to ensure the original genuine, channel formal, sufficient device inventory, complete types, and quickly delivered after ordering. In this way, it can meet the needs of the research and development phase of the enterprise in the industrial Internet era and the sample, verification and small batches of long -tail customers.

The current average daily order of Linkin Mall is nearly 10,000 orders. The services we provide for customers and industry chains can be summarized with "more, fast, good, and province", that is, more brands and categories, faster selection and delivery, better quality and better innovation efficiency. These have long been realized in the B2C field, but it has always been a problem of unreasonable for many years of the domestic component distribution industry chain. We know the supporting effect of services in the field of e -commerce. Facilities help companies better participate in global competition.

Reporter: What do you say that you want to be deeply cultivated around the "China core" within 5 years?

Yang Linjie: According to our statistics, Lichuang Mall has helped Chinese chips cover more than 98%of domestic prefecture -level cities in China. Many overseas customers have also used the Capital Mall platform to understand and experience the core of China. This shows that China core is capable of influencing and transmitting to all parts of the world. The world also needs the rise and services of China core, and e -commerce is becoming an important part.

Through the "China Core Growth Acceleration Plan" of Linkin Mall, we have successfully landed on important links such as the promotion of new products (NPI), sample release, and plan verification board trials of the new product planning of Lichuang University and Lili live media.

Significant improvement of the timeliness of China's electronics research and development Reporter: Li Chuang has greatly improved the timeliness of China's electronics research and development. How to understand it?

Yang Linjie: Traditional electronic research and development requires designing PCB. From different manufacturers' inquiry and purchase of dozens of components, it may correspond to dozens of suppliers, and use different PCB and SMT factories to complete proofing and patch. Because there are many suppliers, the logistics shipments are not synchronized, and the quality of the process is different, it is usually calculated from creativity to scheme verification. The industrial chain of Jialian Group supports PCB design, procurement components and PCB intellectual manufacturing, SMT patch, etc., which are completed on the unified online platform. The entire R & D cycle has been greatly shortened, which greatly improves innovation efficiency.

Reporter: There are three types of electronic components and e -commerce. There are three types: matching model, purchasing model, and spot model. Why does Lichuang choose the spot model?

Yang Linjie: The three models have their own characteristics, which are generated according to the differences between enterprises and customers. The "Fast and Good" service model adheres to the Linkin Mall requires us to use the spot model to achieve. For example, the time limit for the delivery of spot orders can be controlled within 4 hours. Users can consult product information in real time, and one -stop orders with common components to reduce multi -party inquiries. At the same time, the spot inventory can better control channel sources and product quality Essence

Help "China core" accelerate growth

Reporter: The user groups of Lichuang accounted for higher and active purchases. What is the reason?

Yang Linjie: The service of Lichuang Mall is better in line with the needs of the teachers and students of the college. At the same time, we interacted with universities and scientific research institutes through Lili University Planning, Linkin Electronic Design Competition, and Lichuang open source hardware platform earlier.

There are a large number of engineers in China, and the Chinese electronic industry chain is going to the world. The education field is a long -term and critical part. So far, Lichuang University plans to cover nearly 100 science and engineering colleges across the country, and many leaders of R & D and innovation have also emerged. The Jialin EDA and Linkinchuang open source hardware platform are commonly used tools and resources sharing channels for campus groups.

Reporter: In June, Shenzhen introduced industrial policies to create a "20+8" industrial cluster, including semiconductor and integrated circuit industry clusters. What do you think of these policies and what are the favorable for enterprises?

Yang Linjie: As a major town of the integrated circuit industry in my country, Shenzhen's "20+8" industrial policy reflects the strategic attention and helps build an upstream and downstream innovative environment. The implementation of these policies and measures has long -term significance for promoting the development of enterprises and industrial chains, and the improvement of industrial Internet infrastructure.

Lichuang Mall will continue to build the leading flexible supply chain of the electronics industry. With the help of industrial Internet advantages, more enterprises will be used to continuously increase the satisfaction rate of one -stop orders to help more device suppliers "from 0 to 1" to help "China core" "Speed ​​up.

【Member perspective】

Chen Xiaoning: Lichuang's digital economy is a model of digital transformation of enterprises

"This series of surveys not only allows more ecological partners to understand the enterprise, but also deeply understand the needs and difficulties of the enterprise in the development process, and speak more accurate sounds for the enterprise." After the field survey established the Mall, the Shenzhen CPPCC members, members of the Shenzhen CPPCC, and members of the Shenzhen CPPCC. Chen Xiaoning, chairman of Shenzhen Information Infrastructure Investment Development Co., Ltd., said deeply.

The Industrial Internet, that is, digital technology uses digital technology to realize digital networking in various aspects of the industry, promote the reorganization of business processes and production methods, and then form new industrial collaboration, resource allocation and value creation system. Compared with the consumer Internet, the profit model of the Industrial Internet is to create value, improve efficiency, and save expenses for industrial. In Chen Xiaoning's view, Li Chuang Mall is a small "representative company of industrial Internet services". Li Chuang achieved today's achievements through continuous innovation and creation of its own value.

Lichuang Mall has been doing its own self -operated business, with more than 2.5 million registered customers worldwide and hundreds of domestic and foreign component brands. "This impresses me very deeply. First, they set off with the actual needs of electronic engineers, gradually completed the digital transformation of electronic component distribution, and empower the upstream and downstream enterprises of the industrial chain. Second, Lichuang Mall Digital transformation of business flows not only improves efficiency, reduces costs, but also achieves profitability. "Chen Xiaoning said that Lichuang's digital economy is a model of effective corporate digital transformation.

If the Chinese consumer Internet market can only accommodate more than trillion -dollar companies, the industrial Internet may accommodate dozens of or hundreds of companies. "The Industrial Internet is the future development direction. This is a huge blue ocean. In the future, many high -value companies may produce the industrial Internet field." Chen Xiaoning said.

Chen Xiaoning believes that under the impact of the new crown epidemic, in the complex environment at home and abroad, Shenzhen companies can maintain a strong vitality, and the root cause is innovation. Only technology and innovation are the strategies for enterprises to come out of the crisis and win the initiative. She hopes that relevant government departments will vigorously promote the reform of the scientific and technological innovation system, create a collaborative innovation system of basic research, regional innovation, open innovation, and cut -edge innovation deep integration, and further stimulate the innovation and creation of the whole society.

【expert's point】

Li Enhan: Provide endogenous motivation for the sustainable development of the enterprise

"This kind of activities that penetrate the investigation of high -quality enterprises in various industries will help discover the seedlings and boost the confidence of all parties." Li Enhan, deputy director of the Tongling Digital Economic Research Center of China (Shenzhen) Comprehensive Development and Research Institute, said that the research activity can exceed excellence The spread of production, operation, innovation and other experiences allows the industry to share widely. At present, Lichuang Mall has become one of the leading local spot device trading platforms. "Different from the traditional B2C large platform enterprise, Lichuang Mall provides small and medium -sized, multi -batch, one -stop procurement solutions for engineers, R & D personnel, science and technology innovation enterprises, etc. to create high quality The spot component mall. "Li Enhan commented in the research activity.

By solving the pain points of market pain, Lichuang Mall quickly accumulated the necessary scale of platform development, and achieved adversity growth during the epidemic, which left a deep impression on Li Enhan. Li Enhan said that the continuous development of enterprises does not have to blindly pursue the expansion of scale, but also needs to pay attention to solving the pain points of the market's demand and the blocking point of the industrial chain and the innovation chain. At the same time, enterprises must continue to innovate through technological research and development, business models, management, etc., reduce costs, and build competitive advantages. Only innovation can enterprises form a competitive advantage and stand invincible.

Since the beginning of this year, Shenzhen has successively introduced five "30" policies and measures, and introduced the "20+8" industrial cluster policies, and the policy portfolio has made efforts. Li Enhan suggested that on this basis, the government must not only alleviate the urgent need of eyebrows in the production and operation of the enterprise, but also need to focus on improving market demand, improving market vitality, providing endogenous motivation for the sustainable development of enterprises, and making the supply and demand at the same time.

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