China's first C2C website will shut down. Why is the 23 -year -old Yicu.com fall here?

Text/Yangcheng Evening News all -media reporter Lin Xi intern Lu Zhihao

Speaking of Yi Qun.com, many people may not be impressed. This former "e -commerce brother", who was in the post -00s, has recently appeared in the vision of everyone with the news of shutdown.

Ethics recently issued an announcement that due to the company's adjustment of its operating strategy, it decided to stop the operation of Yicu network platform and close the Yiqu website. As of 24:00 on August 12 this year, Yicu.com will close the trading functions of all products and shops of the website, close the user registration, login, recharge function of Yiqu.com, and close the website server.

As the first C2C website in China, the shutdown of Yicu.com could not help but sigh. Many netizens have said that "the first online shopping in life is the beginning of Easy Fun" and "missing the era of the Internet on the Internet"; of course, many people have not heard of Yi Qunwen.

From 80 % of the rivers and mountains, to the forgotten by most people, to the upcoming shutdown, how did Yi Qun.com come to this step?

Once occupied 80 % of the market share

When it comes to e -commerce, people often think of the story of Alibaba's founder Ma Yun led Taobao to fight the world, but never known that Establishment, which was established in 1999, is the first C2C website in China, and its founder is now investing. Shao Yibo, the founding partner of Jingwei China.

Time returned to 1999, which was the first climax of the development of China's Internet. Overseas students including Li Yanhong and Zhang Chaoyang all returned to China to start a business. This year, Twenty -year -old Shao Yibo Gang graduated from Harvard Business School and imitated EBAY, the world's largest e -commerce website at the time with Tan Haiyin, who was also alumni.

After two months of establishment, Yi Qun had 40,000 registered users. Three months of establishment, he received the first round of venture capital, with a amount of $ 6.5 million. One year later, more than 3 million registered users of Yico.com became China's largest e -commerce website.

In 2003, EBAY 30 million US dollars received 33%of the equity, helping them to win 80%of the market share at the time. However, at this peak, Shao Yibo made an unexpected decision. It sold 67%of the remaining shares of Yicu.com for EBAY for $ 150 million, becoming an eBay all -funded subsidiary, and changed its name to EBAY. In the same year, Taobao was officially launched, and later facts proved that this foreshadowed a good day of Easy.

It is reported that when the two parties compete in the market, in the Yicun's offline marketing promotion meeting, some people on Taobao are often mixed. Every time the meeting is opened, these easy merchants will receive a business card from Taobao. As a result, many interesting merchants were dug away.

Relying on continuous push, Taobao registered 3 million people in one year, and a single -day turnover reached 9 million yuan. The "2005 China E -Commerce Report" released by the Chinese Academy of Social Sciences shows that the C2C market Taobao became the first in the market with a share of 72.4%, and EBAY's market share shrinks to 26.7%.

From then on, Easy Fun was defeated.

Eat, why was eliminated by the times?

People can't help wondering. As a generation of heroes in the e -commerce community, what reason makes Yiqu.com dull?

"Models have been moving hard, and they are not convinced in the domestic market." Mo Yanqing, director and senior analyst of the Internet Retail Department and senior analyst of the Internet Electronic Commerce Research Center, said that Yico.com did not run far. Yicu.com became the first e -commerce company to try the C2C model. At the beginning of its establishment, it attracted a large number of users and merchants. When it first entered the Chinese market, there were few competitors, developed at a faster speed, and reached its peak in 2003.

At that time, after EBAY was taken over by EBAY, he adhered to the "American model", charged the product entry fee and transaction fee, and also needed offline bank transfer. On the contrary, Taobao adopted a free place to enter the merchant, and Alipay was born in the air, playing the halfway of Taobao for Taobao. Under Taobao's overwhelming marketing, more and more markets have been attracted.

On the other hand, JD.com also began the offensive online market, and tore the reputation of self -operated logistics and electronic products to tear up another word on the market. When Yi Qun realized, the general trend had gone. "With EBAY's income pocket, the rapid rise of Taobao during the same period, Yisu.com came to the watershed, and its charging model to the merchant caused a large number of merchants to move against Taobao, which eventually led to the rapid anti -Easy Network of Taobao's market share. The measures for charges are too late. "Mo Yanqing explained.

In fact, the acquisition of eBay was not Easy End. Later, Yi Fun was transferred to Tom Group and was abandoned until later. Zhuang Shuai, a special researcher and founder of Bailian Consulting, said that the closure of Yicu.com mainly underestimated the competition of Taobao on the one hand. Lost.

According to the monitoring data of the e -commerce big database "Electric Database" under the Internet, Taobao has a solid status in 2012. As of December 2012, Taobao accounted for 96.4%of the entire e -commerce market share, and the Paipai.com accounted for 3.4%. Only 0.2%.

Mo Yanqing believes that it turns out that the Yico.com model cannot adapt to the domestic market. At the same time, his own resources are quickly lost. It is not surprising to copy the foreign model. In the end, it is not surprising to form such an ending. Chinese e -commerce enterprise group competence

The ancients were cloudy, and the sideways passed by the sideways, and Wanmuchun was in front of the sick tree. In the past 20 years, China's e -commerce development has been at the forefront of the world. From the initial Taobao, Tmall, Jingdong, Vipshop, to the rise of the WeChat ecological rise, to the rise of the live broadcast e -commerce, driving the vibrato, fast -handed the wind on e -commerce, and various vertical verticals E -commerce.

Data from Tianyan Check shows that in 2021, my country has registered a total of 5.15 million e -commerce companies, forming a trend of all hundreds of flowers and hundreds of disputes.

For the brand, traffic is the market. Market competition, retreat without entering. Mo Yanqing said that the rise of comprehensive e -commerce such as Taobao, JD.com, Pinduoduo, and Vipshop, and the development of live e -commerce companies such as Douyin and Kuaishou has firmly occupied the minds of domestic users. In this case The survival space of Yicu.com was dropped.

In addition, Yico.com still stays in the style of "old faction". When other e -commerce is transferred to the mobile phone, Yico.com still seal himself on the PC end.

At present, domestic e -commerce giants keep up with the trend in terms of page style, technical means, and innovation. The competition between giants has no breathing time. On the other hand, Yiqu.com does not go back to the side, and in the face of strong challenges, it has long lost its competitiveness. Foreign e -commerce does not keep up with the innovation pace of Chinese e -commerce, and it is difficult to meet the needs of consumers.

Mo Yanqing said that Amazon China cut off Kindle and Wal -Mart's stock No. 1 in the event 1, Leku Tian defeated, Yi Qun.com closed ... various signs showed that foreign investment in the domestic market did not take advantage of the upper hand, they existed in their existence The common problem is that the development environment of e -commerce and the insufficient competition estimation is insufficient. Habitual copying the original model. I do not know whether it is a merchant, a brand, or a user.

However, some people in the industry believe that in the future, foreign retail e -commerce will continue to enter and participate in the Chinese market competition. Zhuang Shuai believes that foreign retail e -commerce companies are facing fierce competition in China. Talent, organization, decision -making, and corporate culture are insufficient, and the rapid changes in strategic layouts are not suitable for the Chinese market.

Source | Yangcheng Evening News • Yangcheng School

Responsible | Li Zhiwen

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