Xiangzhou is good 丨 Zhuhai Fun Seal: "Small figure" and "big difference"

Text/Yangcheng Evening News all -media reporter Zheng Da Qin Xiaojie

How many tricks can the mini printer can be easily "controlled" by one hand? Zhuhai Funyin Technology Co., Ltd. (hereinafter referred to as "Zhuhai Funyin") has more than 46 million users in more than 170 countries and regions with more than 100 printer models and more than 5,000 consumable models.

The earliest printer category of the wrong question, the first launch of the 21 -year -old long -lasting hot -sensitive synthetic paper, can transfer the text to the ribbon ... Zhuhai Qinyin's products have been applied to all aspects of work and life. At present, the company's compatible labels account for 30%of the world's, export volume accounts for more than 65%of the domestic industry, and small printers have maintained the number one in the country for many years.

The product printing effect is clear, which can be stored for 21 years in Zhuhai Fun Printing.

The content is nuclear, break out of the market

"When we were just established in 2013, the rules of the entire market were determined by others. When can we become the makers of the rules? This has become a proposition that the company must think." Li Xiaohui said, "I didn't expect to achieve the goal in the segment of the printer in just a few years."

Printing learning materials through the software supported by the printer, this was what I dare not think about it before, and now it is realized at the brand's brand Index. The brand positioning learning, covering the learning crowd from early childhood education, primary school, junior high school to junior high school to meet the education printing needs in different scenarios.

Li Xiaohui introduced: "In the learning printer, we provide rich content. Other printing industries may focus more on technology or other aspects, and we focus on content to meet the needs of customers from content." Cooperate with third -party education companies to implant the resources of the question bank into the corresponding apps of the product. Provide the corresponding problem solving ideas. "

"The company's products have spread very widely in the private domain flow pool." Li Xiaohui said. "This kind of resources are the unique resources of our company. When other brands want to enter, we are already benchmarks."

Pay attention to scientific research and provide multiple scenario solutions

To become the rules of the industry, strong scientific research and innovation ability is essential. Li Xiaohui introduced that the company's R & D investment was nearly 20%, and the R & D team accounted for as high as 22%.

"We cooperate with Zhuhai Chip Company to jointly develop chips for the company's product characteristics. In addition, the algorithm will be optimized to achieve the best match with consumables, and finally achieve a perfect clarity." We are in control. At present, our dedicated consumables can reach 21 years. Relying on design development capabilities and the accumulation of digital Internet of Things technology, the company's upcoming industrial -grade IoT label logo printing system basically covers the core technology in the industrial chain. The intelligent signs of many scenarios and mobile office in many industries can give a good innovation solution. In the next three years, the strategic development of the company's internal project will bring more scientific and technological innovation surprises. "

The company's innovation also cultivates a group of employees who can fight hard battles. "When we set up an automated smart production line in 2019, many external professional teams cannot solve it. Implement the standard improvement. "Li Xiaohui said," Through the technical research of our team, it has developed the first intelligent production line in the industry in one year. "

Today, the products of Zhuhai Funyin are not only better quality and stable, and customer praise, but also create multiple categories on the cross -border platform. The product specifications are more than 50,000. The confidence of good products. "

Government support, helping enterprises steadily move forward

On the road where Zhuhai Funyin moved forward steadily, Li Xiaohui was most emotional is the strong support of the Xiangzhou District Government. "The district attaches great importance to us, and various issues have relevant leaders." Li Xiaohui said that the company has moved 6 times since its establishment. Planning, after learning about Xiangzhou District, I went to the enterprise to investigate and supervise the office. It was finalized by the company's new site in more than two months. It was put into use at the beginning of the year. The industrial ecology of the Sanxi Ke -Chuang Town, where the new site is located, is very helpful to our upstream and downstream, and the relevant supporting facilities are all available, which makes us work more securely. "

"There are countless government assistance, and we feel the sincere support of government departments. With the help of government, we have also opened the company's listing plan." Speaking of the future, Li Xiaohui is full of confidence. "Xiangzhou District in the high -end printing industry It is very found. Now we have to make industry segments and make brands in the field of industry segments. At present, there are not many companies with special brand awareness in our industry segment. We want to let foreign countries realize that our domestic brands It's also very good. "

Source | Yangcheng Evening News · Yangcheng School

Editor -in -law | Huang Lei

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