Alipay open merchant coupon interface: support one -click promotion to public and private domain positions

According to the Alipay opening platform on June 16, in order to meet the marketing needs of merchant brand omnichannel, Alipay will fully open the merchant's voucher interface to help merchants and service providers open their own marketing background and Alipay operating positions to conduct merchant applets, their own apps, and their own apps. Wait for multiple scenarios to issue coupons, and promote it to the Alipay platform with one click to realize the distribution of a full network of coupons to help brand marketing cost reduction and efficiency.

Merchant coupons can be promoted to Alipay platform with one click

After the merchants and service providers access the Alipay merchant coupon, they can conduct coupon management in their own marketing background, and can be defined by the creation, distribution, collection, and nuclear sales rules. At the same time, Alipay opens payment success pages, consumer coupon channels and other public domain scenarios, support merchant coupons, and use platform public domain traffic to help merchants' private domain operations improvement.

At present, many merchants such as Watsons and Pizza Huts have been accessed. Among them, Lianhua Supermarket has issued a monthly visit to the mini -programs by issuing Alipay merchant vouchers, which has increased by 185%month -on -month. The new user accounts for nearly half, reaching accurate new customers.

For service providers, access to merchant coupons can not only help improve the distribution and conversion efficiency of coupons, better service merchants, but also help expand their business scope, increase the source of income, and increase competitiveness.

It is understood that in addition to the opening of the merchant's voucher interface, this year, Alipay has continued to increase ecological opening up, including recently launched the "Star Plan 2.0" subsidy over 10 billion public domain traffic, etc., and fully supports the digital operation of the private area of ​​merchants.

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