Weibo anime starts the "Super Yuanxing Plan" to witness the birth and growth of new virtual idols

Cover news reporter Meng Mei

On August 3, Weibo Animation announced the launch of the "Super Yuanxing Plan", which will provide comprehensive support for the recruited virtual idols, and cooperate with the industry to incubate more virtual idol IPs to create a benchmark case in the industry. Weibo will promote virtual idols to directly interact with hundreds of millions of users with the help of social media platforms, extend the life cycle through multiple content, and obtain more potential cross -border and cooperation and business opportunities.

Weibo "Super Yuanxing Plan" will link operating institutions such as Lehua Entertainment, Migu, VSPN, Blue Cursor, Ranye Culture, Twelve Culture and other image development institutions, as well as technology companies such as Stepvr and Wei Lingjie. The close cooperation of various types of enterprises in the industry chain, at the same time, combined with the resources of Weibo platforms to jointly provide the industry with full -link solutions such as production, content declaration, and industry influence improvement.

Three major empowerment through the industrial chain to jointly promote the growth of virtual idols

In the past five years, domestic two -dimensional circle users have risen. Irai Consulting disclosed that the number of second -dimensional users exceeded the 400 million mark in 2020, and it is estimated that it is expected to reach 500 million in 2023. The capital of various ways was moving at the same time, and the commercial value of the two -dimensional virtual idol market was worth released. Luo Tianyi and other new generation virtual idols began to rise. Entering 2020, technology and content promoted the acceleration of virtual human development. In addition to traditional two -dimensional virtual idols, various new types of virtual idols such as super realistic and star categories appeared, and the market was further enriched.

With the previous layout of the two -dimensional field, the Weibo Animation Plan for the integration solution to the virtual human industry output industry, original content production and optimization and upgrading solutions, and the three major capabilities of the public and private area flow break through the established circle plan to help virtual virtuality People have grown from "character" to "idols". While establishing role IP social assets, they realize the construction of the influence of breaking the influence with the help of social media platforms.

This time, the Super Yuanxing Plan's Weibo Anime will be recruited for various virtual idols around the world to further enrich the virtual human ecology of the Weibo platform and hatch different types of virtual idol IPs in different types and directions. Weibo Anime will create differentiated support plans for the needs of different types of virtual idols at different types of development stages, so that virtual human beings can be supported by all -round resources and build their unique social assets. At the same time, Weibo will also cooperate with the upstream and downstream partners of the industrial chain to provide technical support and content creation blessings for industrial institutions that intend to create virtual idols, and to promote the birth of new virtual idols together.

In order to further help virtual idols break, Weibo Anime will use its unique content operation advantages to empower its IP value -added through activities that meet the characteristics of virtual idols.

Combined with the characteristics of two -dimensional virtual idols, Weibo Anime introduced virtual idols into important brand activities for the first time. Weibo will invite many entertainment stars and platforms to large V and virtual idols to form a "virtual idol summer public welfare song" "" virtual idol summer public welfare songs "". , Other types of virtual idols such as celebrities, Weibo Anime is currently planning with stars, fashion beauty and other vertical fields to plan multi -field and multi -game fun activities to attract more users to participate in the event, and further understand these emerging emerging through fun gameplay. Virtual idol

Not only that, Weibo Anime will also help players who intend to enter this field. Partners in different fields such as image development and virtual technologies jointly promote the birth of more virtual idols in the industry, and try to cover a wider user group through diversified characters and appearance settings, making the entire industry ecosystem more sound.

Carrying new social relations to empower IP growth and release value

The so -called "virtual human" refers to a virtual image that exists in a virtual form and has anthropomorphic characteristics. As related technologies gradually landed, the application scenarios continued to broaden, and the generation of virtual idols for user needs also conforms to the current new consumer demand. In particular, the size of the netizens in generations has continued to rise. They have higher activity in different Internet scenarios. More importantly, they are highly adapted to virtual scenes, which will promote further integration of virtual and reality.

The interaction between reality and virtual human beings will give birth to a new type of social relationship, and Weibo naturally carries the landing of this relationship, and will have a sound IP attribute to empower virtual characters. Specifically, in the face of the user's virtual human person is created, it needs to participate in interaction on social media platforms such as Weibo, and complete the growth path from "character" to "idol". On the one hand, from the public domain, through the dimensions of hot events, cross -border events and brand activities to comprehensively improve the participation of virtual idols, form a vocal foundation for its breaking circle, on the other hand, build virtual idols through private domain fields such as community User stickiness, upgrading the overall influence of IP.

In particular, the two major types of virtual characters, the two -dimensional and realistic virtual humans, need to accumulate social assets to enhance their own value, so as to accumulate and release value in the longer life cycle. After the A-SOUL and Luo Tian followed these virtual idols to open Weibo, they participated in the user's flopping, participating in live broadcast, brand endorsement and other activities with their own parts. viscosity.

As of now, nearly 70 institutions and companies have settled in Weibo, and the scale of settlement is growing. Not only that, the content of these virtual idols has been widely spread, and the number of blog posts and the amount of interaction have doubled from the previous month. Lehua Entertainment, a virtual female idol group A-Soul, launched a virtual idol men's group quantum boy at the end of 2021. This time Lehua cooperated with Weibo, "Chu Feng", "Mu Yu", "Ze Yi" and "Xiang Tai" showed different personalities through the release of different content types, and successfully accumulated seed fans on Weibo. The monthly number of fans increased by more than one million. At the same time, mature celebrities have launching their own virtual identities and are becoming a new trend. The virtual avatar can help them "close" contact with users and solve the scope of activity restrictions under the external environment. It can be seen that some popular singers and idol groups have begun to hold a online concert or fan meeting through a virtual image. The real and virtual interaction is also conducive to creating the other side of their previous people and helping them attract more people's attention.

In the short term, virtual idols have reached more users through participating in the hot topic of Weibo, which enriches the form and model of the consumption content of Weibo platform. At the end of 2021, 62 virtual idols such as Hatsune Miku, Luotianyi, Quantum Boy, Xu Xingyou, etc. participated in the "Virtual Character Cloud New Year" of the New Year's New Year's New Year, and presented the new year blessings to users through different ways such as graphic and videos, sending micro -micro -micro There are more than 120 Bosch, with a total of 2.21 million video playback, and the cumulative reading volume related topics related topics is nearly 50 million.

In the long run, the image of virtual idols is expected to occupy the user's mind and form a long -term emotional accumulation with the user, and generate a richer interactive form through technological progress and scene broadening; the Weibo platform will also become an important part of the virtual human industrial chain chain It is an important platform for the industry to build IP and promote IP influence.

As the leading social media platform in China, Weibo has become a gathering place for the industry's head players, and virtual humans have a certified Weibo account. Regarding the recruitment and support, the relevant person in charge of Weibo Anime said that through the recruitment and support of the virtual idol plan, Weibo will empower the industry and help virtual idols establish strong channels and commercial value through high -intensity interaction with users.

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