The main consumer consumer's main force from the home appliance consumption report to see the rise of "his economy"

The game and televisions that have erupted for two consecutive years have allowed the color TV industry to see more new opportunities; the new air -conditioning new products that blow out a new air have also stimulated the renewal vitality of the entire air conditioning industry. Emerging home appliances, which are constantly innovating and progressing, have more texture and technology attributes than traditional home appliances that have only met basic needs in the past. While reshaping the home appliance industry, it also affects consumer groups.

The "2022 Men's Consumption Renewal Report" shows that there is an increasing trend for male consumers who are willing to use the trend category of various innovative functions and new home appliances. Healthy, simple, comfortable, and entertainment are their home appliance consumption keywords. Obviously, in home appliance consumption, the potential of male groups is accelerating. Behind "his economy", it also shows that the new home appliances characterized by quality, high -end, and personality are ushered in a good opportunity for a comprehensive outbreak.

"He Economy" rises rapidly

Living exciting and living quality is becoming a new proposition of male life that is extremely consistent with the characteristics of the times. Recently, the "2022 Men's Consumption Renewal Report" released by Jingdong Home Appliances and GFK shows that about 60 % of the home appliance consumption in the past two years comes from male buyers. They are willing to try for quality life and family happiness. New products of various technologies and intelligence guide and promote the new trends of market consumption.

"Men's energy cannot be ignored, and the market size is huge." This conclusion simply predicted a phenomenon -the "his economy" in the field of home appliances became hot.

This is also a positive return on the home appliance industry that has developed for many years. In the past two or three decades, it has been updated many times, and home appliances have got rid of the constraints of traditional ideas, and it is no longer the satisfaction of a single function. So far, it has become a smart connection and cross -interaction with other multi -category home appliances. The empowerment and application of connected, cloud computing, artificial intelligence and other technologies make the product technology full of sense of technology.

This change has also greatly stimulated men's interests. They are becoming a new growth pole of home appliances consumption, helping the "his economy" quickly heating up. From the report, in different regions or life stages, men's consumption behavior explains the understanding and pursuit of a better life. Among them, the "new home appliances" that can meet the new needs of home appliances and bring a new life experience will renew the market and industry.

From the perspective of rising curves, the growth rate of men's consumption is a bit rapid, which shows that this is an inevitable result for user needs and market supply to meet the high degree of fit.

"Key Mr." has a great connotation

In the era of convenient and efficient online shopping, the door to men who are not enthusiastic about shopping. Find your own world on the Internet, and quickly discover China -Italian products by searching for. This is the foundation of the rise of "his economy", and it is also the opportunity to find "his economy" to find "his economy". Of course, the author believes that the coverage of "he" is far more than the above.

First, for men, it is a manifestation of family needs.

The reason why "his economy" can become a wave is because it is not just him that supports it.

Behind the screen, in addition to male users, there are also her or them. When men buy home appliances, rational indicators such as parameter configuration may consider their own preferences, but most of the emotional indicators such as appearance design and color matching will also refer to the opinions of family and friends. From this perspective, as a helper to add a sense of life and build a family quality life, the trend emerging home appliances are loved by everyone.

For example, Jingdong Home Appliance Statistics shows that the turnover of gaming television in 2021 increased by 450%year -on -year; the turnover of ultra -thin flat embedded refrigerators increased by 250%year -on -year; The year -on -year increase of 300%; the transaction of steaming baked integrated integrated stoves increased by 200%year -on -year. This shows that "his economy" is not only for men, but a sign of boys to actively participate in family renewal, which is a manifestation of family needs.

Second, it seems to be subdivided, but it is the market upgrade direction.

From the perspective of meeting the needs of subdivided life scenarios, the target group of "his economy" is male users, but from the analysis of the purchase behavior of pursuing functions and internal and external repairs, there is a huge opportunity hidden behind it, or the family members are solved by the family. From this level of consumption pain points, "his economy" is not only a lock in your favorite products, but also an recognition of quality and high -end directions.

In other words, the category of trend products is not narrow. On the contrary, it has obtained the love of him, her, and them, and become the direction of home appliances that have been recognized by the family.

After all, in the era of stock, the naive ideas of the preferential promotional push products can not win widespread support. Only through the depth effects of the point -to -point point to leverage the needs of the point opposite. Jingdong Home Appliances seized the "Key Mr.", but the coverage is far more than men, that is, men's consumption in home appliances is strong. In fact, it also indicates that the trend category has become a hot spot for home appliances consumption.

Taking game TV as an example, it is not only the satisfaction of the needs of men to play games, but also a carrier for family members to entertain together. Its hot selling is the direction of the upgrade of the color TV industry; and the hotness of fresh air -conditioning won the technical faction of the technical faction with oxygen and sterilization. The recognition, in the context of the pursuit of health, also represents the upgrade of the demand for the healthy breathing of the family and the innovative direction of air -conditioning products.

JD Home Appliances Promoting Trend New Home Appliances Accelerated Outbreak

As a link connecting users and manufacturing, Jingdong Home Appliances always find the best balance between trend leadership and user needs, and indicates the direction for the upgrade of the home appliance category. Jingdong Home Appliances and brand manufacturers have won the recognition of users by continuously observing the needs of groups and solving consumption pain points. On the other hand, the needs and consumption preferences of user groups and consumer preferences are fed back to the brand manufacturer through the bridge of Jingdong Home Appliances to stimulate brand product innovation to drive market structure optimization and upgrading. For example, the single economy plus value economy has increased the trend category such as protective small appliances. There are baby families and enjoyment needs to allow health, smart appliances and other trend categories. Under the virtuous cycle of supply and demand, the diversified demand of different consumer groups is meeting to greatly meet, and the expansion capabilities of brands and channels are expressed in the same frequency resonance, which has obvious role in meeting, creating and guiding new needs. The huge force reflected in the "He Economy" is another sign of JD.com ’s home appliances to fully turn on the high -end high -end track of home appliances.

It is understood that JD.com has excavated more than 500 trend categories in JD from January to May this year, of which nearly 300 trend categories have grown by more than 100%. In the field of home appliances, the report shows that during the 618 of JD in 2022, the turnover of the trend categories such as Jingdong home video game television, washing and baking kit, ultra -thin refrigerator, new wind air conditioning, and floor washing machine increased significantly.

For the category of male consumers, there is also no shortage of classics. Taking the Philips heavy new skin -friendly series S5000 electricity knife, the overall sales of JD home appliances break the single -day sales record of Philips online. The good achievements with a sales volume have shown the momentum of "new products that are explosives".

This time, JD.com's "His Festival" is also the meticulous care of Jingdong Home Appliances for "him". It is reported that during the event from July 29th to August 5th, users enjoyed a discount of over 2000 minus 100, he enjoyed good gifts and gifts, and the 12-issue interest-free trend of the trend will be the same. Explosion.

summary:

The home appliance market has entered the era of stock games, and the concept of consumption has also changed. Products that meet basic needs gradually fade away with the end of the era of popularity.

In the future, more personality, more quality, and higher end will become the driving force for renewal, and more technological, smarter, and healthier will become a new direction. Under this change, grasping the trend category can we master the trend. Jingdong Home Appliances has continuously launched emerging home appliances that meet the needs of consumer personalization through insight into the needs of the group. While activating the "his economy", the entire market innovation and upgrading, release the potential for the growth of trend categories, and comprehensively show the hotspots of the control industry. The strength and style of traction consumption upgrade.

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