"2021-2022 Game Enterprise Social Responsibility Report" released

On July 30, the 2022 Global Digital Economic Conference "2022 Game Responsibility Forum" was held in Beijing. The forum is directed by the China Audiovisual and Digital Publishing Association, hosted by the People's Daily Online, and organized by Jinbao Electronic Audiovisual Publishing (Beijing) Co., Ltd. (hereinafter referred to as "Jin Bao Electronics"), and co -organized by the Beijing Xicheng District Science and Technology and Information Technology Bureau. At the forum, Pan Jian, a member of the People's Daily Party Committee, Director, and Vice President, released the "2021-2022 Game Enterprise Social Responsibility Report", showing the overall situation of game companies' performance of social responsibility.

The report is based on 58 domestic mainstream game companies, and evaluates the five dimensions of economics, society, industry, culture and technology. Since 2019, People's Daily has continued to organize this evaluation work for four years. On the one hand, the overall situation of the current performance of social responsibilities in my country's gaming companies has been fully presented. Healthy development game industry.

The report pointed out that in the context of the booming development of digital economy and digital culture, the game has become an important area in the process of digital transformation of social, technology, and culture because of its economic, technical, and cultural attributes. Gaming companies actively fulfill their social responsibilities, which can not only better establish corporate image and enhance their development competitiveness, but also provide a better internal and external environment for their sustainable development.

Taken together, most of the enterprises that have performed well in social responsibility have shown a comprehensive development trend. In different dimensions, due to different corporate volume and strategic direction, the ranking is slightly changed. The social responsibility effect of the ministry's corporate corporate has played a demonstration and leading role for the healthy development of the gaming industry.

The report announced the results of the five dimensions. The largest indicator is the economic dimension. It is an intuitive manifestation of the performance of game companies to perform social responsibility. It is the prerequisite for the healthy development of game companies.综合考虑企业海内外营收，海内外雇员及海内外日活用户等多个方面，经济维度表现相对突出的游戏企业包括：腾讯、网易、米哈游、莉莉丝、三七互娱、完美世界、 Park City, Shengqu Game, Funtea Mutual Entertainment, Gabit, Heart Company, Eagle Horn Network, Four Nine -nine, Le Element, Xishanju, Zhongshuang Mobile Games, Kaiying Network, Changyou, Giant Network, Friendship Time.

The second largest indicator is social dimension, including the evaluation of law compliance and social welfare. The law -abiding compliance is the basic requirement of game companies to operate. On this basis, game companies combine their own business directions to promote the realization of social benefits. According to comprehensive assessment, game companies with relatively outstanding social dimensions include: Tencent, Netease, Mihayou, Sanqi Interactive Entertainment, Perfect World, Shengqu Game, Polk City, Lilith, Eagle Horn Network, Le Element, Gibigiggi , Heart Company, Net Dragon, Kaiying Network, Xishanju, Youzu Network, Migu Mids Entertainment, Bilibili, Electronic Network, playful games.

The third largest indicator is the industry dimension, which refers to the direct or indirect effect on the development of the game company as the starting point as the starting point of the game company. This report is centered on game works and combined with the game company's positive behavior of the healthy development of the industry. According to comprehensive assessment, game companies with relatively prominent industry dimensions include: Tencent, Netease, Mihayou, Perfect World, Polk City, Sanqi Interactive Entertainment, Lilith, Gibig Entertainment, Eagle Horn Network, Bilibili, China Mobile Games, Xishanju, Creative Dream World, Friendship Time, Kaiying Network, Stack Paper Games, Net Yuan Sheng Tang.

The fourth largest indicator is cultural dimension. The game is one of the carriers of culture, and the visual, hearing, and sensory stimulus provided by it has the advantages of cultural communication. This report comprehensively evaluates the role of Chinese cultural inheritance and global cultural communication. Game companies with relatively prominent cultural dimensions include: NetEase, Tencent, Perfect World, Mihayou, Shengqu Game, Net Yuan Sheng Tang, Netyuan Sheng Tang, Netyuan Sheng Tang, and the Tang Dynasty. Gabit, Heart Enterprise, Le Element, Xishanju, Pok City, Sanqi Interactive Entertainment, Eagle Horn Network, Stacking Paper Games, Friendship Time, Funwa Mutual Entertainment, Lilith, Electronic Network, Four Nine Nine, Mi Mi, Mi Mi, Mi Mi, Mi Mi Gurgou.

"Fantasy New Xianxian" mobile game reached a cooperation with Dolby Lab to integrate the Dolby panoramic sound experience in the game, becoming the world's first RPG mobile game equipped with Dolby panorama, making industry exploration for the actual application of sound technology.

The fifth largest indicator is the technological dimension. The game is a combination of computer technology and visual art. Whether it is traditional computer programming or artificial intelligence, new technologies in the digital twin field can be reflected in the game. At the same time, the invention patent generated in the game also has a reference significance for digital frontier related industries. Comprehensive evaluation of the scientific and technological contributions of gaming companies in both technological innovation and technology application. Game companies with relatively prominent scientific and technological dimensions include: NetEase, Mihayou, Tencent, Lilith, Gabit, Perfect World, Shengqu Game, Stack Paper Games , Heart Company, Xishanju, Net Yuansheng Tang, Pok City, Sanqi Interactive Entertainment, Eagle Horn Network, Funjia Interactive Entertainment, Friendship Time, Youzu Network, Changyou, Dream of Heaven and Earth, Duoyi Network.

According to the comprehensive assessment of the above five dimensions, companies with relatively outstanding social responsibility performance of Chinese game companies from 2021-2022 are: Tencent, Netease, Mihayou, Perfect World, Sanqi Interactive Entertainment, Shengqu Game, Lilith, Polar, Bo, Bo, Ke City, Gibi, Heart Company, Eagle Horn Network, Xishanju, Funjia Interchange, Le Bilibili, Bilibili, Net Yuan Shengtang, Kaiying Network, Paper Games, Friendship Time, and Mid -Mobile Games. In this report, the following suggestions were made to multi -party help game companies' comparative social responsibilities:

(1) The government further sets up the "traffic light" for the compliance development of the game industry

The rapid development of the gaming industry is inseparable from the good environment created with the support of the policy, and the problems in development are urgently needed to regulate and solve the policy means. In the past year, the government's regulatory behavior has concentrated on APP rectification, cracking down on infringement, cracking down on illegal operations, cracking down on false advertisements, cracking down on illegal crimes, protecting minors, ensuring cyber security, and antitrust. At the same time, it should be seen that the soil that breeds all kinds of chaos has not been completely dissolved, and new problems still occur. This shows that in terms of sound risk control mechanism, it is necessary to form a joint force between relevant departments to improve the number that is in line with the characteristics of the development characteristics of the game industry. The management system should also be clear to a certain extent to a certain extent and regulate the reference of development, and provide a clear direction guidance for the compliance of the enterprise.

(2) Industry organizations further focus on the practice direction of policy interpretation and guidance of corporate social responsibility

The social regulations of online games mainly rely on industry autonomy. Among them, industry organizations assume important responsibilities in many fields such as standard formulation, public opinion guidance, and responsibility supervision, and play a bridge and intermediary role in communicating the government and enterprises in social governance. The significance of corporate social responsibility, in addition to the self -organizing behavior of the enterprise, also represents a new type of social resource allocation mechanism. The function of the industry association is to promote the responsibility of the enterprise. The important way to participate in social governance. On the other hand, in addition to the functions of guidance and supervision, the industry association also assumes the role of helping enterprises better compliant development, including how enterprises should practice social responsibility.

(3) Enterprises further compliance operations, regulate the development, and implement the main responsibility

Compliance operation and standardization development are keywords presented by the new business economy in 2021, highlighting issues such as platform antitrust, data security, personal information protection, and labor protection of workers' rights and interests. Starting from the concept of corporate social responsibility, legitimate operations are basic. We must also adhere to the basic ethics of social ethics and morality of various tasks, and respect the concerns of all parties under the conditions of socialist rule of law. At the same time, enterprises have made corresponding practices in response to environmental protection, employee welfare, and charity. Under the current online public opinion ecology, the problems of game companies will be spread and amplified in social networks. Therefore, the company's public opinion cognitive ability, public opinion response capabilities, reputation risk management capabilities and other aspects need to be continuously strengthened.

(4) The media further pays attention to the construction of a good public opinion environment in the construction of the business environment

In the era of digital economy, the importance of good public opinion environment for the business environment is getting stronger and stronger. The media can further play three aspects in them. First, give full play to the function of public opinion supervision and market supervision, and strengthen the role of the external observation role of the enterprise; second, guide the overall public opinion rational cognitive game itself and the development of the game industry. Third, evaluate the social responsibility practice of game companies with a professional attitude, and guide the public to reasonably understand the contribution of digital entertainment and even the development of digital economy.

(5) The digital life of the minorly guided by the home and school linkage is correctly guided

Performing the main responsibility of protecting minors not only requires the initiative of Internet companies, but also needs to form a joint force for parents, schools, society and other aspects. The "Family Education Promotion Law" implemented on January 1 this year clearly stipulates that parents or other guardians of minors should reasonably arrange the time for minors to learn, rest, entertainment and exercise to prevent minors from adding to the Internet. Some experts also believe that the community can also play a role in minor protection linkage mechanisms. For example, the family education guidance center established by the community to make up for the lack of parental monitoring ability, do some psychological counseling for children, and do some service counseling to parents.

Pan Jian said that we are in a critical period for building a high -quality development of a socialist culture and a high -quality development of the digital economy. People's Daily expects to further increase exchanges with you, increase interaction, enhance consensus, and jointly promote the stability of the Chinese gaming industry.

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