With millions of fans, a concert, and a national museum, why is virtual human be so hot?

The Yangtze River Daily Da Wuhan Client July 31st (Reporter Li Yuying intern Tong Wanjing) is 22 years old and 168 cm tall. He is familiar with more than 1.4 million cultural relics and treasures. "Wen" attracted attention. In fact, as early as the appearance of "Ai Wenwen", virtual people have appeared many times in important occasions such as the Spring Festival Gala, the Winter Olympics, and the two sessions. People in the industry told the Yangtze River Daily that in 2021, with the popularity of the Yuan universe, more and more virtual people entered the public vision.

Virtual person with millions of fans

Virtual person refers to a virtual person with a digital shape, which requires three main characteristics: the appearance of the person, the behavior of the person, and the thought of the person. Representative segmentation is mainly virtual idols, virtual employees, etc.

Among the virtual idols, the most famous is the world's first Chinese virtual singer "Luo Tianyi". She is 10 years old and has more than 5.3 million Weibo fans. CCTV Spring Festival Gala in 2021 participated in the opening ceremony of the Winter Olympics Culture Festival, opened a personal concert, and was the first virtual singer in the world to settle in Madame Tussauds. A reporter from the Yangtze River Daily found that a large number of virtual people registered accounts on social media platforms such as Weibo, including the number of virtual idol fans such as the women's team group "A-Soul" and "Vince".

In addition to the entertainment field, major media have also launched virtual anchors and virtual journalists.

The AI ​​virtual anchor "Guoguo" launched by the People's Daily in 2019 can clearly use English and Cantonese to broadcast to the audience. The digital anchor "Little C", which was launched by CCTV during 2021, showed people with a refreshing short hair and high -value value. Just when he debuted, he dialogated the representative members and experts. There are 1.32 million.

AI virtual anchor "Guoguo". Picture source: People's Daily

At the same time, major enterprises are also creating "virtual employees". Vanke's first digital employee "Cui Xiao Pan" won the "Best Newcomer Award". Under the blessing of the system algorithm, she showed her skills in various receivables/overdue reminders and work abnormal detection with the efficiency of thousands of times higher than humans. Essence In 2019, "Harbin" debuted as Harbin Beer Charity Ambassador, and successively served as "Road Traffic Safety Propaganda Ambassador" and "Warner's first virtual music artist".

A number of companies enter the virtual person market

One of the earliest "virtual people" in Wuhan was "Xiao Qing" from HKUST Xunfei, a fluent Chinese, English, French, and Russian, who had served large sports events. The artificial intelligence leading enterprise established a R & D center in Wuhan in 2015. Its virtual anchors can realize personalized customization of sound, image, posture, movement, clothing, and clothing. On November 18, 2021, the Yangtze River Daily Newspaper Group and HKUST Xunfei jointly launched the launch of the Yangtze River Daily AI virtual anchor "Xiao Qing" and "Xiaojiang".

The virtual human -human developed by Wuhan Two Cultural Communication Co., Ltd. has been applied to a variety of fields such as live broadcasts, variety shows, etc. The virtual animators "strong fairy" and "like fairy" have appeared in the original animation image stage of Jiangsu Satellite TV. Play shows, perform on -site shows such as rap singing and jumping, and interact with guests.

In addition to bringing goods in the live broadcast room, the virtual person developed by Wuhan Aobissei Digital Technology Co., Ltd. can also work with a variety of roles such as customer service, news guide, weather forecasters, and attractions.

It is understood that Liu Yangxing, general manager of Wuhan TCL Group Industry Research Institute Co., Ltd., is also focusing on the research and development of virtual digital human technology. Through input code, IP can self -control the limb movement, predict weather information, and replace live broadcasts. Regarding the current status of virtual human research and development, Liu Yangxing introduced: "Wuhan is still in the initial stage. However, the overall technical level in China is not very mature, and there are relatively few real commercialization."

Liu Yangxing's virtual person. Picture source: China Optics Valley Talent Zone

I want to catch this air outlet

The virtual industry was pulled to the stage due to the rise of the concept of the Yuan universe. Liu Yangxing explained that in the Yuan universe, everyone has their own virtual image, and virtual human beings are the medium to the Yuan universe. Everyone wants to grasp the air outlet.

If you pay attention to observation, you will find that some spokespersons in the shopping malls have also been replaced by virtual people. Taking the national style virtual human "in _Ling" as an example, the second anniversary of her debut, this virtual star has won the Bulgari, Estee Lauder, Tmall luxury, Baique Ling, 100 -year -old Runfa, Tissot, Keep, Taiping Bird Lechang Wait for the cooperation and endorsement of multiple brands.

"_Ling" attended the Estee Lauder event. Picture source: l_ling official Weibo

Some of them even joined the ranks of the anchor with the goods. For example, in May 2020, "Luo Tianyi" appeared at the Taobao live room, and the number of live broadcasts online was as high as 2.7 million, and nearly 2 million people rewarded it. However, Liu Yangxing told reporters: "For virtual IP, operation is very important. If the operation is not good, the traffic will be attenuated."

It is understood that in 2021, there are more than 60,000 new virtual human enterprises in China. As of now, there are more than 160,000 domestic virtual digital enterprises.

According to the "Virtual Digital People Deep Industry Report" released by the industrial service platform quantum, the overall market size of the virtual digital person in my country will reach 270 billion yuan by 2030.Among them, the market size of "identity virtual person" (virtual idol, virtual IP, etc.) is expected to reach 175 billion yuan, accounting for the dominant position, and the total scale of "service -oriented virtual human" (virtual anchor, digital employees, etc.) will also exceed 950100 million yuan.

【Edit: Yao Hao】

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