Align with Tencent iQiyi, Youku follow -up video members increase price, up to 50%

Author:Peninsula Metropolis Daily Time:2022.06.16

After iQiyi and Tencent video members increased their prices, Youku also followed up the price adjustment.

On June 15th, Youku said on the official Weibo@6 VIP member that it will adjust the price of Youku VIP and Kuowome VIP membership on June 21, 2022.

Taking Youku VIP as an example, it rose to 25 yuan in a row and increased by 31%; the consecutive quarters rose to 68 yuan, an increase of 28%; the consecutive annual annual annual rose to 238 yuan, an increase of 14%. Single monthly cards, quarterly cards, half -year cards, and annual card prices are 30 yuan, 78 yuan, 138 yuan and 258 yuan, respectively, ranging from 28%to 50%.

According to the official website of Ku Miao, Kuow is cooperation with Youku and Internet TV content integration and broadcast control integration agency. Youku is the Internet TV content service brand as the content provider. Jointly created Internet TV application. Public information shows that Cool Meow VIP members are members launched by users of Youku large screens. They can enjoy all membership rights and interests of Youku VIP, and apply to all platforms for TV/computer/mobile/PAD. Cool Meow VIP is mainly used by smart TV users. The overall price is slightly higher than Youku Video VIP.

Youku said that users who are already an automatic renewal state of Youku VIP or Cool Meow VIP before June 21, 2022, if you do not change the current automatic renewal status, will enjoy the renewal price before the adjustment until June 20, 2023 23 23 Point 59 points.

It is reported that the last time Youku member price adjustment was in 2017. In December last year, iQiyi announced the price adjustment, the monthly card was 30 yuan, the season card was 78 yuan, and the annual card was 248 yuan. In April this year, Tencent Video announced the price adjustment, the monthly card was 30 yuan, the season card was 78 yuan, and the annual card was 258 yuan. After the membership fee was raised this time, Youku members tied Tencent and iQiyi.

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