Good doctor online founder Wang Hang: Internet medical next key point

On June 15, 2022, Wang Hang, the founder and CEO of the good doctor, was invited to participate in the "Sixth Future Medical 100 Conference" of the Arterius Network, and published at the "Medical Leaders Summit" entitled "The next key point of the Internet medical treatment "The keynote speech.

This year is the sixth session of the "Future Medical 100 Congress of Future Medical Care". The theme is "Chinese Story". From the five dimensions of policy -oriented, technological frontier, capital perspective, industrial innovation, and market demand, interpret future medical care The development trend of health industry. In the past six years, the conference has become a vane leading the reform of China's medical industry.

Wang Hang, the founder and CEO of the good doctor online, started from the development stage of the Internet medical industry, analyzing the results of the industry's development, and the opportunities and challenges faced by the next stage. Wang Hang believes that the Internet is just a tool. Its ultimate goal should be to promote the qualitative change of the medical industry and reshape the traditional medical business process. In order to solve the problem of the industry's blockage, in order to truly reflect the core value of Internet medical care. In the face of the "ultimate complaints" of the two major Internet medical industries, "response is not timely" and "replying to be too simple", Wang Hang shared the practice and thinking of the good doctor in recent years, and gave the answer to the good doctor.

The following is the full text of Wang Hang's speech (there is a deletion):

Thanks to the artery network for the re -invitation, participating in the top 100 forums has become our annual task, because it will also promote us to make summaries and reflection. Next, let me report some progress and thoughts of good doctors online in practice.

The characteristics of the industry in 2022: There is no problem with online consultation to become a new point in the field

First of all, let's review the development stage of the industry. The Internet medical industry still belongs to the early exploration period before 2014. The popularity of mobile Internet allows the use of Internet medical care to enter millions of households. However, this stage is mainly provided and consulting services. Essence

From 2015 to 2017, many places began the local pilot on the Internet diagnosis and treatment. For example, the second hospital in Guangdong Province in Guangdong and 39 Health Networks in Guizhou, Weiyi in Wuzhen, and good doctors in Yinchuan have made some pilots for the Internet diagnosis and treatment.

In 2018, Yinchuan's pilot was successful. The main reason for his success was to connect the Internet diagnosis and treatment with the lack of high -end expert resources in western China, so it received support from the regulatory side. In 2018, the two prime ministers went to Yinchuan to investigate and fully recognized the value of the Yinchuan model. Under the promotion of the State Council, the door to the Internet diagnosis and treatment has opened, which is a very important and critical policy breakthrough.

In 2020, the epidemic promoted the further development of the industry. On the regulatory side, a number of policies that promote the development of the industry; on the supply side, public hospitals that are the main forces of the industry have established their own Internet hospitals; on the capital side, many capital believes that this is a very important opportunity for innovation. Industry; and the entire society has begun to have a basic understanding of Internet diagnosis and treatment. However, after many industries open the door, they may enter a period of rapid or even disorderly development. At the end of 2020, some irregular "signs" spread from offline to line in the industry.

At the beginning of 2021, the work report of the two government government clearly stated that it is necessary to "promote the standardized development of the Internet+medical and health industry", which is the first time that it has proposed "standardized development". This issue has also received the attention of the entire society. In April, some media began to pay attention to some unsatisfactory behaviors in the industry, such as an article published by the Monthly Monthly Magazine that first prescribed medicine and then supplemented, which promoted the entire industry's reflection and self -discipline. At the end of October, the "Details of the Supervision of Internet Diagnosis and Treatment (Draft for Opinions)" was released. We see that the irregular development behavior of the industry is significantly converging. This is a very good trend, which is conducive to the development of the industry formal and standardized.

In 2022, the most critical issue that the whole society pays attention to is the epidemic. During the Shanghai epidemic, we saw almost all public hospitals in Shanghai, while announced that the offline clinic was limited, we would say that "the Internet hospital in our hospital is still opening the clinic normally." This is actually a very important result of the development of Internet diagnosis and treatment. It represents that there is no problem with the entire online diagnosis and treatment. However, new problems have emerged. Although many prescriptions can be opened online, the medicines cannot be sent to the residents' homes. This phenomenon sparked our thinking.

Online prescriptions are just the first step in Internet diagnosis and treatment. Do not think that with online prescriptions, it means that all tasks of Internet diagnosis and treatment have been completed. The Internet is just a tool. Its ultimate task is to promote a qualitative change in each industry. Reshaping the traditional business process of medical treatment is the key task of Internet medical.

The key points of the next stage: solve the two "ultimate complaints"

Such a key task, where is its next breakthrough?

Whether it is a third -party Internet medical platform or an Internet hospital in public hospitals, they will face the "two ultimate complaints": the doctor's response is not timely, and the doctor's reply is too simple. If two problems can be solved, I believe that the entire industry will take a big step forward.

What are the reasons behind these two issues? First, it is not a matter of system and tools. In 2021, 682 improved projects completed by our entire company, but these two key issues have not been resolved. Secondly, it is not a matter of money. The public welfare attributes of basic medical care determine that the growth rate of medical service fees will not be too fast. Based on the current situation of my country's medical insurance, the basic medical service fee will be greatly improved, and it is impossible to achieve overnight. At the same time, medical insurance has another ultimate worry. If medical insurance is used to pay online consultation such a convenient service, online use will skyrocket, and medical insurance will face a huge amount of expenses. This ultimate worry also determines that medical insurance is destined to continue to use the method of total control to control the cost of the line. If the road of medical insurance is unreasonable, can patients at their own expense of self -funded can quickly increase the price of medical service fees? I think it is unrealistic. The atmosphere of the medical industry is still charity, and the entire society will still take medical care as a public service service.

In my opinion, the key is the time and energy distribution of doctors. A good doctor, his time and energy are never enough, especially in the context of an aging increasingly serious, Chinese medical resources, especially high -quality medical resources, will always be not enough.

The way to solve: team

So how to solve such a problem?

Good doctor thought of a solution online: team. On the road to alleviating the lack of doctors' resources with a team, we have been walking for more than 3 years, but we are still solving tools and system problems. I just said that we have made more than 600 system -level improvements last year. The results of these improvements are that the system is becoming more and more complicated, and doctors have become more and more unused. The most critical advantage of doctors is the diagnosis and treatment link to give high -quality solutions. In the face of patients' demand for high -quality services, it is necessary to be more detailed to meet. For this analysis, the key solution is also available: we must not only provide a system, but also assist doctors to establish a working system that can be divided into cooperation to provide assistants for doctors.

So who is a doctor assistant?

First of all, I think it is unlikely within the existing system, and it can only be found outside the system. Our public medical system is the main body of the existing medical system, and the attributes of its institutions determine that it is impossible to expand rapidly. Therefore, people who can find new and can bear this task from the entire society. In fact, these people are not lacking. The collection of 3 million medicine representatives is facing collective transformation. Every year, there are a large number of medical graduates. Doctors and nurses in the grassroots medical system need to transform ... These are the doctors' assistants. Provide a steady stream of new service forces.

The functions of the Internet medical platform at the next stage should help doctors recruit and train assistants, give them professional certification, and evaluate their work in the process. Focusing on every key medical decision maker, a medical team is established to improve the efficiency of medical resources through division of labor and promote the high -quality development of medical services. This is the key point we have found for the next stage.

Finally, I hope to think with you with you: In the development of Internet medical care, what problems are the key points of the entire society? Provide key value and provide valuable services for the entire society. This is what we have to do in such an industry that is closely related to life.

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