OPPO High Cicada Two GOOGLE Brandz China Globalization Brand 50

Recently, at the Think with Google Conference in 2022, Google and Kaido jointly released the 2022 Brandz China Global Global Brand Fortune 50 list. OPPO and its sub -brand One Plus (OnePlus) continued to win the list.

Brandz ’s top 50 global brand 50 lists were launched in 2017. It has been founded for 6 years, covering the awareness and evaluation of Chinese brands from 11 markets around the world. This year's list has visited more than 860,000 consumers around the world, and objectively showed the brand's attractiveness in the minds of global consumers in the three dimensions of meaning, differentiation, and prominentness.

OPPO ranked 6th after the 12th and 20121th rankings of OPPO, ranking 6th again this year, ranked 4th in the consumer electronics category, and achieved the list for 6 consecutive years. At the same time, OPPO's sub -brand One Plus (OnePlus) ranked 8th, ranking among the top ten consecutive years.

Despite the continuous uncertainty of the world, the overall brand power of the top 50 global brands of China Brandzm still increased by 6%, reflecting the ability and tenacity of Chinese companies. The globalization of Chinese enterprises, in addition to testing the international pattern, rules, and cross -cultural integration capabilities, it also relies on the company's research and development and innovation strength.

OPPO adheres to "long -termism" and gradually establishes a research and development system in the world. At present, OPPO has set up a research institute in Shenzhen, and has deployed 6 major research institutes including Shanghai, Beijing, Dongguan, Silicon Valley, and 6 major R & D centers such as Chengdu, Xi'an, Wuhan, and Haidlaba in India. With experts, research and development is carried out around technical fields such as self -developed chips, software, and artificial intelligence. Cooperate with universities and universities to promote all kinds of intellectual resources. OPPO continues to invest in research and development, and announced in 2020 that it has invested 50 billion yuan in R & D budget.

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