Talking about CEO No. 1: "New species" in the workplace in Alipay

For a long time, the presence of Internet entrepreneurship has been defaulting to "to build its own platform or carrier", and the three -party channels are mostly as external drainage channels. Recently, Rong Haixu, the founder and CEO of Vocational Job Search and Service Circuit, threw out the view of "All in Alipay", which attracted widespread attention.

Established in the workplace 1 in 2018, it is a job search platform on Alipay. Job seekers can complete resume delivery, job interviews, video interviews, entry, etc. without cross -three -party platforms. This information will be synchronized. To another employer named "No. 1 Direct" to complete the digitalization of full -link from job search, interview, and employment. It is reported that the No. 1 workplace has just received a round A financing in May 1, and many insiders have commented that it "gets a job on Alipay and refreshes my cognition."

On the surface, Rong Haixu's proposition seems to sing a "anti -tune" with the current mainstream choice. Zero -state LT (ID: lingtai_lt) from it to see a "new product form and trend" in the field of recruitment in the workplace recruitment is rising -from the era of portal recruitment of Zhilian to No. 1 shows a new trend of an industry: First, the role scenes of job seekers and employers are seamlessly connected. Second, rooting on an open platform, connected and co -created.

Among them, the "No. 1 Workplace" grows in Alipay, and "No. 1 Directly" grows in nails. The No. 1 is using the advantages of the two platforms to create a new imagination for this traditional industry. Among them, "1 of 1," 1 "No." is the core engine.

We believe that this "rebellion" of the No. 1 Department is not only the "innovation" of the traditional recruitment industry in the past, but also a "strong complement" of the current form of Internet products. Moreover, this co -creation model has been verified and recognized at the market and user level. As an entrepreneurial company with a employee of about 70 people in the recruitment industry, it has achieved users from 0 to nearly 10 million in less than one year in the workplace.

We can't help asking: How to quickly find the entry port, stand firmly, and become industry rookies in the situation where the market is almost divided by giants. The No. 1 workplace claims that it is neither a subversion nor a improvement, and there is no specific competition for the target. So what exists for the recruitment industry for the recruitment industry?

Through the disassembly of the case of No. 1, zero -state LT (ID: Lingtai_LT) tried to peek into the business logic of the rising rookie in this industry, and patch out the industry value and significance of the No. 1 workplace. Furthermore, this is a good commercial observation sample: What kind of sparks of a new brand and the collision between a new brand and the super app?

01

"Singing Anti -Tune" player

The No. 1 workplace is a new player who does not follow the routine in the recruitment industry. When we describe a company as a "singing anti -tuning" player, we are largely describing their innovation and breakthroughs.

In the past two years, No. 1 has successively opened up two major APP nails and Alipay through its TOB platform "No. 1 Direct" and TOC product "No. 1". Nearly 800 million months of living users. At present, the two major products under the No. 1 Department have provided recruitment services for 100,000 companies. The No. 1 workplace has reached nearly 10 million C -terminal users in less than one year in Alipay.

The No. 1 workplace can smoothly open with the Super APP and quickly "excavate traffic". It is nothing more than anchoring its founder Rong Haixu: All in Alipay. Before responding to "why you choose Alipay", you must first clarify "why not establish a platform and choose to co -create with the super app?"

▲ Figure: No. 1 workplace office area

Combining the answers given by Rong Haixu with the zero -state LT (ID: lingtai_lt) and the information provided by the No. 1 workplace, it can be refined into the following points:

First, the market is considering the market situation. At present, the entire recruitment ecology has three or four industry giants. The investment and final success of the independent APP are much more difficult than growing in the super app.

Second, the acquisition of users, the super app can quickly help new brands to achieve high -efficiency user links, and user coverage is much higher than ordinary recruitment platforms. At present, the mainstream recruitment platform of the market covers more first- and second -tier cities, and relying on the extensive super apps of users, the workplace 1 can quickly achieve the coverage of fourth and fifth -tier cities, which will be distinguished from the existing platform again;

Third, considering market demand, the market does not need "the second BOSS direct employment", and the "All in" Super APP's game regulations are uniquely developed.

Fourth, Alipay has its unique open capacity, including sesame credit, ant chain, crowd certification, public domain promotion and full -link self -operating product system.

Judging from the current results, the logic and method of "co -creation with super apps" in the No. 1 workplace is undoubtedly very clever and successful. This is also a zero -state as a media observer and believes that it has a significance of discussion.

02

"Appropriate" choice

In addition to its unique models and means, it is also important to discuss the case of the No. 1 workplace. It is also how the emerging brands choose how to choose a super app and create co -creation. The work of No. 1 in this area does have reference value.

Why is Alipay? Rong Haixu told Zero LT (ID: lingtai_lt). From the consideration and characteristics of the product, Alipay is the most suitable "choice" at the current workplace. Only by cooperating with Alipay can this incident succeed. To this end, the anchor "All In Alipay" has done a lot of actions in the workplace 1: First, at the daily operation level, whether it is self -operating in the private domain or platform public domain activities, the No. 1 workplace has actively studied and participated in in -depth participation. After continuously improving the various capabilities of the applet, with the help of Alipay's "Star Project", the No. 1 Popher Place for high -quality exposure in the Alipay homepage recommendation card, waist seal and other locations; coupled with the "collection of five blessings activities" that almost participated in the people, driven by the entire people, driven by the "Five Blessing Activities" of the whole people, driven by the whole people, driven by the "Five Blessing Activities" of the whole people. A large number of seed users were obtained in the workplace 1.

▲ Figure: No. 1 workplace Alipay recruitment page

Secondly, the product content level is created with the workplace -related sectors such as citizen centers, sesame credit, and campus factions. For example, a trusted sesame work permit on the basis of sesame credit; based on different sections such as citizen centers and campus factions, customized related activities, positions, and rights and interests are customized. Rong Haixu revealed that at present, the No. 1 workplace is also actively innovating models with the citizen center. It is also actively innovating models. The use of the ability of the salary and blockchain to complete the flexible employment of the full link of the user.

In addition, it is more obvious that the new brand needs to maintain the technical level to continue to update to successfully match the ecological attributes of the super app. This is also the difficulty that all new brands and super apps must face when opening.

Of course, this co -construction and co -creation are two -way, and the increasing demand for new brands has also objectively promoted the opening up of the Alipay platform. At the 2022 Partner Conference, Alipay disclosed 78 universal products for open platforms in the past year, and created more than 200 scenario solutions with partners. Recently, Alipay has upgraded the 4 major products of small programs, life numbers, merchant coupons, and public domain promotion systems to further create a threshold for brand access and co -creation and improve efficiency.

In addition to the opening of the product level, Alipay also announced that it has invested 10 billion capital resources to support merchants and service providers. Eligible new brands can use the "Star Project 2.0" and "Luo Code Plan" to obtain more public domain traffic promotion with self -operating exchange incentive points. "For the" Aboriginal "brand on Alipay, such as No. 1, such traffic incentive policies are very important and useful." Rong Haixu said.

03

Not the industry disruptor

Find the right position

It stands to reason that, as a rookie company with data support and actual products, not to mention the "subverting tradition" and "changing the future" empty talk and words, it seems that it does not meet the "appearance" that the Internet company should have now, but No. 1 No. 1 The workplace denies the saying "subversion" and other claims.

"Workplace 1 (No. 1) is neither a subverter nor a improved school, or even no specific benchmarking products." In Ronghai Xu, the Popia No. 1 will not become the second BOSS direct employment, only the only direct hire, only Do what you should do in this era and better serve job seekers.

So how do you understand the position of the No. 1 workplace in the industry and its value? I have to observe from the history of the recruitment industry. Earlier, the form of the recruitment industry has been changing, but even if the product form is continuously improved, it seems far away from the recruitment software expected by enterprises and job seekers.

What is the recruitment software that companies and job seekers have been looking forward to? I have to mention several old -fashioned industry pain points -matching problems, safety, and recruitment costs.

▲ Figure: No. 1 small program page 1

Regarding the degree of matching, whether in the era of the portal or the APP era, the recruitment companies in the market have promoted the solution of matching issues to a certain extent, but it has not been able to "root up". With the unique product capabilities of Alipay, the No. 1 workplace can largely promote the solution of the "matching" problem.

Regarding security, including the confidentiality of personal user information, with Alipay's security technology system and security service system, the No. 1 workplace is more advantageous than the traditional recruitment platform; secondly, security also includes user credit issues, Alipay is a real -name system, combined with sesame credit The commercial credit system has basically solved the hidden dangers at the safety level. In addition, the Alipay users have accurate students to certify a huge group of students and can accurately match the college students who graduate job hunting.

Regarding the cost of recruitment, at this stage, No. 1 products are free to open for small and medium -sized enterprises. The No. 1 department also realizes the ecological interoperability of Alipay and nails. Specifically, the staff of the No. 1 is on Alipay, and users can complete communication, interviews and employment with enterprises through this small program.

No. 1 direct employment leader on the nail, enterprises can publish recruitment information, management resumes, etc. HR recruitment does not need to cross the three -way platform. It can directly communicate with job seekers with nails. It can also directly receive information on Alipay job seekers to help small and medium -sized enterprises complete efficient recruitment, which has a practical effect on enterprises' cost reduction and efficiency.

In this way, the No. 1 workplace has a certain role in the advancement of the recruitment industry and shortcomings. It is a step closer to the recruitment platform that enterprises and job seekers are expecting.

More importantly, as a platform that connects B and C, the No. 1 is not setting paid projects for job seekers based on traffic and data, and only providing customized value -added payment services for employers. expect. Because no one wants to pay for more and more expensive traffic.

Conclusion

It is foreseeable that the advantage of "using platform product capabilities and creating with super apps" will gradually appear in the future for a long time, and those problems that only take time "running together" will be solved. The running -in is perfect. In terms of creating this incident, the No. 1 workplace is sprinting at the forefront of the recruitment industry. The No. 1 workplace has nearly 10 million users, but it is slightly low -key. At present, it is the critical period of increment. In fact, in fact, in fact, in fact, It is also a good time to complete the brand.

Rong Haixu told Zero LT (ID: lingtai_lt), he also has a simple dream: let Chinese college students no longer be as confused as he graduated, hoping that graduates can have their own clear career planning and spend successfully smoothly The process of jumping from campus to workplace and workplace. The No. 1 workplace he hopes is a product that can accompany the younger generation to continue to complete career growth and in -depth products in the career and life trajectory of users.

This dream, unprecedented traffic indicators, data performance, with a little feelings in abstraction, is the original intention to promote Rong Haixu to gradually establish and build a professional service ecosystem.

Author ｜ Anyu

Edit ｜ Hu Zhanjia

Operation ｜ Chen Jiahui

Produced ｜ Zero -state LT (ID: lingtai_lt)

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