27 departments joined forces to promote digital culture and trade in the world's first Li Shizhen digital art copyright IP to go to sea

The rapid development of the digital economy has provided new opportunities for the development of cultural trade. According to Xinhua News Agency, on July 21, 27 departments including the Ministry of Commerce, the Central Propaganda Department, and the Internet Information Office jointly issued the "Opinions on Promoting the High -quality Development of Foreign Cultural Trade" (later referred to as "Opinions"). The "Opinions" proposes: "Vigorously develop digital culture and trade. Promote the implementation of a national cultural digitalization strategy and build a national cultural big data system." Service import and export, actively promote Chinese culture to go out. "

According to data from the Ministry of Commerce, in 2021, my country's foreign cultural trade volume exceeded US $ 200 billion for the first time, an increase of 38.7%year -on -year. Under the joint promotion of the 27 departments, digital culture and trade will continue to flourish. At present, the cultural "going to the sea" has become a popular phenomenon of the attention of the youth group. More and more young people have participated in the practice of cultural "going to the sea". Fresh cases have emerged endlessly, rich symbols, and helping Chinese cultural symbols to reach the world.

As one of the super IPs of Chinese culture, "Yao Sheng" Li Shizhen enjoys a high reputation worldwide. When British biologists and biological evolutionary founders, Darwin wrote and cited Li Shizhen's research results when editing the book "Origin of the Species", and said that "the Compendium of Materia Medica was the encyclopedia of ancient China." The world's first Li Shizhen's digital art copyright IP has gone to sea, taking the super IP "Li Shizhen" as a cultural carrier to cut into the trend of foreign cultural trade.

The world's first Li Shizhen digital art copyright IP is the first Chinese medicine digital art IP copyright project launched by the "Traditional Chinese Medicine Digital Innovation Laboratory" in March 2022. "TCMLABS" for the "TCMLABS" of "TCM Digital Innovation Laboratory" is an institute of Chinese Medicine Information Research Institute, Healthy Intelligent Hardware Listed Enterprise Shenzhen Beiyi Technology Co., Ltd. and Healthy Third Digital Space Easy Town. The world's first professional -grade laboratory for digital innovation of traditional Chinese medicine culture is designed to promote, disseminate, and promote the traditional Chinese medicine cultural industry through digital technology, digital art and other means. When the laboratory was established in March 2022, the "Li Shizhen Digital Art Club Lishizhen.art" was launched, and Li Shizhen's avatar digital IP digital collection was released. The digital collection is produced by the Institute of Traditional Chinese Medicine Information of the Chinese Academy of Traditional Chinese Medicine and is the director of the Li Shizhen Institute of Hubei University of Traditional Chinese Medicine and Professor Wang Jian of the lake as the chief consultant. The number of reservations for the collection eventually exceeded 530,000, and on May 26 this year, Li Shizhen's birthday commemorative day, Li Shizhen's avatar digital art copyright IP collection was stunning. repercussions.

Now, thousands of collectors with Li Shizhen's avatar digital art copyright IP collection have become the first primitive residents to stay in Li Shizhen's Digital Art Club. From July 18th to July 24th, Li Shizhen's Digital Art Club organized the first user co -creation event, and launched a community discussion activity on "how Li Shizhen's digital art IP landed". Since the opening of the event, the discussion of the gameplay of Li Shizhen has been continuous. This event has received a total of more than 200 creative proposals of more than 200 users. Digital twin+digital public welfare, international market IP linkage, etc., have achieved IP deepening operations and club governance by users, so that all users have real proposal and decision -making power to Li Shizhen's digital art copyright IP.

Recently, Li Shizhen's digital art copyright IP route map is officially announced. The roadmap mainly includes: Li Shizhen's digital art IP international version, the launch IP image, cooperative brand and all users open Li Shizhen's digital art IP empowerment platform, joint brand partners and users to develop more Li Shizhen digital art IP peripheral derivatives, launch the first Chinese medicine cultural and creative IP design contest, etc. Dimension Wall, cross -border creation with users, exploring the personality expression of the younger generation without fear of borders and more tension, allowing Chinese medicine digital art to empower the entity collision unlimited new possibilities.

"Li Shizhen's Digital Art Club Lishizhen.art" will adhere to the new era of Web3, driven by the driver of users' common thinking, encourage all residents to carry out second creation and IP development exploration based on Li Shizhen's digital avatar and Chinese medicine culture, and joint Develop new scenes, participate in the cultural connotation of the "Li Shizhen" IP, and create new momentum of free creation, free collaboration, and independent decision -making in the new field of more three -dimensional and more faces.

According to the initiator of the club, "We welcome each user to join this grand, innovative, free creation, free design, and free motion for Li Shizhen's digital art copyright IP to precipitate Li Shizhen's digital art IP More cultural assets, create a digital art space of Li Shizhen, who belongs to the younger generation. At the same time Update iteration and adjustment, make longer development and excavation around Li Shizhen's digital art IP, formulate a more web3 characteristic development plan, keep up with the pace of the digital world, innovate more gameplay, and welcome the new wave of the Yuan universe. We hope to all to all for all For users, the operation of Li Shizhen's digital art copyright is not a centralized operation event, but can give Web3 a new experience in the new era of web3. " In the position, through the actual and virtual projection, unlimited the infinite possibilities of young creativity, and through the combination of users to make diverse creations, "Li Shizhen", a super IP to overseas through super communication, is a foreign culture in my country. Trade provides new potential.

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