Yin Yan in the controversy, "Internet celebrity CEO" for Huada?

Source | Tech Planet

Wen | Yang Xiaosi

"Many people will praise me and say that I am a scientist. In fact, I am at most I am a science and technology worker. I prefer to position myself as a popular science worker."

This is Yin Yan, CEO and Vice Chairman of Washinga Gene, in the book "Life Code" in the book "Life Code", and has a cognition and cognition of his own book. However, even if Yin Yan's "modesty" of his "humility" is now published by the president of the Capital Medical University Rao Yi 3 times 3 days, saying that there are many pseudo -science, video errors in the lecture on biology, and a continuous article, and it is a continuous article, and it is a kind of video errors. Dr. Biology Water at the University of Copenhagen.

On July 26, Rao Yi issued a "fourth blow" to Yin Yan, saying "the probiotic promoted by Yin Yan is a fake medicine."

With the incident gradually fermenting on the Internet, Yin Yan wrote "Thank you for advice" on July 24, and did not respond to his public account. In addition, he did not respond.

Perhaps Yin Yan had expected long ago that he would be questioned, and he would write it like this in the previous "Life Code": "Even the knowledge points of textbooks are constantly updated or even subverted. Even wrong. "

The argument between Rao Yi and Yin Yan also differentiated the Internet public opinion camp. There are many popular science KOL on the Internet. They believe that they should not blame popular science workers. Many practitioners believe that being a "preacher" of biological sciences is not a child's drama. More people said that they were unwilling to talk about this matter. An investor who had intersections with both parties told Tech the planet: "This matter is endless, the truth is outside the event."

In fact, in 2012, Professor Rao Yi had a "bombardment" Huada. At that time, Wang Jian, the founder of Huada, also had amazing remarks: "Huada's employees are 100 years old, and all employees must do this."

Now Yin Yan replaced Wang Jian and became the "net red CEO" that Hua Da went to the front desk. Ten years ago, Huada Gene faced a situation where the genetic testing market was difficult to open, and market education was far away. After 10 years, after the epidemic dividend, the stock price of Huada genes fell from 179 yuan/share in January 2021 to today 64 yuan/share, the market value dropped more than 60 %.

With the slow progress of the biomedical market, Huada Group has been eager for "Internet celebrity CEO". As for whether the content of the traffic is conflict with the rigorous conflict of popular science, whether business can promote the development of science popularization, there are few discussions.

The Internet celebrity CEO in the dispute, understand the traffic more

According to the official website of Huada, Yin Yan, who joined Huada Gene in 2002, served as the vice president of the science and technology cooperation division, the first person in charge of the South China area, the chief operating officer of Huada Holdings, and Shenzhen Huada Genetic Medicine Co., Ltd. Shenzhen Huada Gene Technology Service Co., Ltd. merged into the general manager of Huada Gene), general manager of Huada Gene, etc. In July 2017, Shenzhen Huada Gene Co., Ltd. (referred to as "Huada Gene") was listed on the Shenzhen Stock Exchange.

Picture note: The introduction of Yin Yan in the "Management Team" of Huada official website.

In the past interview, Yin Yan told himself as a popular science worker, more because of the "persecution" of the family WeChat group. It is said that at the beginning, some elders kept sending information such as health in the family group. He wanted to tell everyone that many of them were wrong cognition, but it was difficult to explain clearly. Later, during the conversation with an audio platform executive, the birth of the science science column of "Tianfang" was promoted.

Since 2016, Yin Yan has released more than 2,000 audio on the audio platform, with a total playback volume of more than 260 million. In addition, in 2020 and 2021, Yin Yan participated in the recording of the two documentaries of this culture. Among them, the theme of "Life · Growth" in 2020 is to explore topics of life and education.

In Yin Yan's popular science content, Rao Yi commented on the wrong remarks such as Mengjing theory, pointing out that Huada's probiotic products were deceptive. At present, Yin Yan has not responded to these academic disputes in detail, but there is a PhD in biology on the Internet that what Yin Yan's Douyin video says "drinking beautiful and Yishu, drinking half a pound of wine," it is almost not feeling ", it is a matter to it, it is a matter for them. Exaggeration of probiotic products.

Earlier, Huada Gene has also encountered excessive marketing backbone, but it has not facilitated the company's style transformation.

In 2018, Surging News and other media revealed that pregnant women believed that Huada's genetic testing and abandoned comprehensive physical examination, causing pregnant women to produce physiological defect children. At present, Yin Yan's expression of the efficacy of probiotics and other products has also been criticized by Rao Yi for "exaggerated effects".

I have to mention the rigor of biopologists. It is just that Yin Yan, who is gradually coming out and cross -border, is not limited to biological science. It is not necessary to discuss rigorous discussion of some successful content.

In the show "Round Table", whether it is the gene, life science content, science and technology, humanities, the universe and subconscious, and the Yuan universe, Yin Yan can talk about it.

This episode has made Yin Yan countless fans, and completed the transformation of the popular science author to the humanities network. After watching this episode of a big Internet factory employee, he wrote excitedly in social media: "Teacher Yin Yan has both natural sciences and rigorous thinking, but also the thinking and self -consistent humanities."

Yin Yan, who continues to attend programs such as "one seat" and TEDX, has more and more golden sentences. For example, "if you can't eat the suffering of self -discipline, you must accept the mediocre suffering" "If life is a set of code, I believe that there is love in human code" "Pessimist is often correct, and optimists have successfully harvested", which are widely spread. Among them, the personal output of the popular science content is increasingly diluted and the traces of successful learning, and it also shows that Yin Yan understands humanity better and understands this era of traffic. Although Yin Yan's Weibo was banned early this year, as of now, Yin Yan has 895,000 fans, Douyin has 2.67 million fans, nearly 400,000 fans of Xiaohongshu, 460,000 fans, WeChat public The number has also been published in 563 articles. Yin Yan has a total of 4.4 million fans on the mainstream social platform, and the CEO of the Internet celebrity has become.

The business behind the traffic breaks the C -end circle

While Yin Yan gradually has more traffic, the more the industry's explores of the Internet celebrity CEO.

From the financial report, the precision medicine testing of Washinga Gene accounts for nearly 50%of the main business. The business reached 3.38 billion yuan in 2021. The other three revenue volume was similar, all about 1 billion yuan.

In 2021, Huada Gene achieved operating income of 6.766 billion yuan, a year -on -year decrease of 19.42%. In the future, the main business of Huada Gene will combine the "Fire Eye Lab platform" to cooperate with hospitals, governments and other institutions in various places to complete genetic testing services for many businesses such as epidemic and tumors.

However, the situation of the epidemic is relieved, so the number of fire -eye laboratories has expanded to nearly 100, and only less than 20 during the year, which led to a sudden decline in the income of the precision medical testing plan sector and naturally became the reasons for the decline in the 2021 performance of Huada genes.

The B -end market is difficult to open, and Huada began to break the C -end, and it also used the ability of the net red CEO to bring the goods.

Tech Planet noticed that in the Douyin window of more than 2.6 million fans, in addition to including some books related to medicine, science, science and technology, history, geography, etc., it also launched some crushed candy, skin care products and skin care products and skin care products under the University of China. Solid drinks.

The best -selling BBC science popularization trilogy and beautiful probiotics are 135 yuan and 188 yuan, respectively, and sales are 27,000+and 22,000+ respectively. Based on the current sales volume roughly calculated, Yin Yan Douyin's window has sold 57,000 items and has received more than 20 million yuan in sales revenue.

Yin Yan's most commonly recommended products are probiotics "Beautiful Yishu". In Douyin video, Yin Yan is a spokesperson for the spokesperson: Probiotics are entertainment helpers. When Huada colleagues often bring this probiotic, when you have to drink, you can drink a bag before drinking, drink a few glasses and then come to a bag. In the video, Yin Yan said, "After drinking 10 cups and 8 cups, another bag will still make you feel different from before."

In fact, Huada did not cover these C -terminal business before. In recent years, whether it is its probiotic brand "Beautiful" and the beauty care brand "Sweet Build" related products, the company has begun to develop consumer goods business. Among them, Meimeida, as a brand of NATO, is currently not very much sales.

In the early days, Internet celebrity CEOs can promote more people to aware of the significance of genetic testing and play a role in the education market; now when the Tentacle of Huada's tentacles is reached into the fields of Huaxi Bio, Heshengyuan and other companies, the Internet celebrity CEO can also promote More users understand Huada's C -end products, and traffic can be realized.

Is Huada's future marketing or research and development?

It should be said that whether it is a net red CEO or a product that breaks the C -end, it cannot make Huada feel at ease.

The new crown epidemic has briefly brought a wave of dividends to Wasteen ’s genes. In 2020, the business of Huada Gene reached 8.432 billion yuan, an increase of 201.09%year -on -year; net profit attributable to shareholders of listed companies was about 2.08 billion yuan, an increase of 652.78%year -on -year. In just one year, the revenue in 2021 dropped to 6.7 billion yuan, and the situation in the first half of 2022 was not optimistic. The revenue of Wasteen Gen is expected to decrease by 9.50%-17.72%year-on-year. 33.70%-46.59%.

The changes in the external environment have a greater impact on the financial report of China University of Gene. Industry analysts believe that the reason behind it is related to the company's heavy marketing and the overall foundation strength.

Judging from the financial report data, in 2021, the expenses of R & D expenses of Huada Gene were 487 million yuan, a year -on -year decrease of 21.38%, and the R & D cost rate was 7.2%. The sales cost of the year was 1.238 billion yuan, an increase of 14.82%year -on -year, and the sales fee rate was 18.3%. The sales cost of the year was 751 million yuan more than R & D costs.

If the time interval of the observation observation, from the financial report data from 2018-2021, the proportion of R & D expenses of Huada Gene does not exceed 10%for a long time. Instead, the sales costs are high, and it is basically about 2 times the cost of R & D. "The R & D gene is not strong enough, and the sales orientation is obvious." It is almost the label of Washinga Gene, which is also consistent with the tone of the CEO of the Internet.

The other side of the CEO of the Internet is that the salary is not too high. Tech Planet checked the executive information of Huada Gene to find that Yin Yan's annual salary was 910,000, ranking 13th in the middle of 19 executives. Of course, Yin Yan has a total of 1.06 million shares, and the shareholding of listed companies is an important income of the Internet celebrity.

You know, under the leadership of the Internet celebrity CEO, there is a company in Huada Group that is applying for the science and technology board. This company is Huada Intelligent Manufacturing, the upstream enterprise of Huada Gene.Laboratory automation business.According to the prospectus data, in 2020, Huada Intelligent Manufacturing achieved revenue of 2.78 billion yuan and realized net profit of 261 million yuan in mother -in -law.In order to successfully meet, the proportion of operating income of Huada Intelligence to the University of Huada Gene has dropped from 94.92%to 18.81%.

Perhaps this is the main reason why Yin Yan does not controversy with Rao Yi, and its company's listing and business development is more important.After all, after waiting for the quiet waves, the market will forget the ins and outs of this incident.

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