Tencent's internal test WeChat taxis, traffic is reused without any profit?

After Huawei, Tencent crowded in.

According to Tech planet news, in the "travel service" of WeChat Jiugongge, it is testing a new taxi function. Earlier, the "C position" of traveling in Jiugongge was the travel platform of GAC Group. Ruqi Travel was marked as "limited time promotion". Coincidentally, at the beginning of this month, Huawei also launched a polymerized taxi application "PETAL Travel".

Since the opening of the online car market in the second half of last year, the focus has been on the major travel service providers. The recent series of incidents caused the discussions of the online car aggregation platform to rise sharply. However, the pros and cons of the pros and cons is to be questioned.

No aggregation, no ecology

"We don't do it, we are just ports of traffic."

Perhaps, most online car aggregation platforms have joined the aggregation mode with such a mentality. Sitting directly to the taxi platform, it is indeed a business that is almost no one. On the one hand, there is no need to directly facing the cost of the asset layout of travel services, and on the other hand, it will not directly bear the potential operating risks, such as the impact of the social environment on the Internet car.

At the beginning of the month, Huawei Petal, which joined the aggregate army, only supports three cities in Beijing, Shenzhen, and Nanjing. There are also fewer taxi platforms. There are only fewer taxi platforms.

Tencent extends from Ruqi to the aggregation platform, and it is a compound profit to earn traffic. According to the TECH planet, Tencent's steps are also greater than Huawei. They have access to Cao Cao's travel, sunlight travel, Shouqi car, T3 travel and other taxi platforms. It also supports many cities such as Beijing, Shanghai, and Wuhan. It can be seen that Tencent may not enter the field with a trial and error attitude. The huge traffic of WeChat is really easier to make traffic into a ready -made model.

The most well -known taxi aggregation platform may be a map of Gaode, which is mainly due to the close connection between maps and travel. Gaode's actions were the most amazing when entering the platform, and the number of platforms quickly mentioned the number of platforms.

From another perspective, for Tencent and Gaode, travel is undoubtedly part of the ecology. Traveling is the supplement of WeChat life, which also makes up for Gaode's lack of ecology due to the positioning of map tools. In addition, for both parties, the aggregation is a model that uses traffic to achieve four or two pounds.

Especially for Gaode, which is more single, if its own traffic is trapped in the map, no matter how high user activity and viscosity, it is difficult to transform into greater results.

Two thinking of travel ecology, one is to grow the travel service chain and increase other services; the other is to incorporate travel into another larger ecology. These two ecosystems have certain opposites because they involve dominant issues.

Gaode once declared that it would be transformed from "high -German life" to "a good life open service platform". Among them, the aggregate taxi platform not only achieves the reuse of traffic, but also attracts more users with more convenience and demand to join and use. Whether it is commercial space or further leverage other ecological positions, it is more likely. For Tencent, the goal is similar.

However, the prospect of ignoring the status of the aggregation platform itself has ignored some more important things.

Compliance, compliance, compliance

According to the WeChat public account of the Ministry of Transport on July 20, according to the statistics of the online car supervision information interactive platform, as of June 30, 2022, a total of 277 online car rental platform companies in the country obtained the online ride -hailing platform operation permit, and the month -on -month period was month -on -month. 3 increases; a total of 4.53 million online driver's licenses were issued in various places and 1.837 million vehicle transportation certificates were issued, a month -on -month increase of 3.1%and 4.3%, respectively. In June, the online car supervision information interactive platform received a total of 635.685 million orders, an increase of 20.7%month -on -month.

The good news is that the operation of online car rental shows signs of recovery. Whether it is a taxi platform or a polymerization platform, this constitutes a good good. However, in this statistics, the number of online car platform companies that have not been transmitted for more than 180 days are as high as 58. In other words, nearly one -fifth of the platforms are close to being separated from supervision, and platforms with transmission data are not completely without compliance. Among the 14 major cities across the country, the compliance rate of online car rental orders is in the country. More than 80%, it is obviously not uncommon.

Since the beginning of this year, Xiamen, Yichang, Nanning, Hangzhou and other regulatory departments have rectified dozens of online car rental service providers many times. Platform, network -free car transportation certificate and driving license service.

For the aggregation platform, the biggest problem is whether it can guarantee whether the compliance platform can only be connected to the compliance platform, or the access compliance platform can continue to be safe. This helps to explain to a certain extent, why Huawei and Tencent's taxi aggregation platform only connected to a few major platforms in the early stage -in view of Gaode's rapid development in the aggregate taxi business, Tencent is obviously not the ability of rapid aggregation. It is out of consideration.

Therefore, for the internet car aggregation platform, the burden of operations eliminated by the aggregation mode returned to the platform in another form. For the platform, it is difficult to maintain the compliance of identifying online car service providers. However, if only a few head platforms are connected, the performance of the flow value will be affected.

On the afternoon of July 9th, at the 14th China Auto Blue Book Forum, including T3 Travel CEO Cui Dadong, the general manager of Xiangdao Travel Operation Management Center Sui Liming, Chongqing Happiness Ten million president Dong Kainan, all of them were allThe core of the future development of online car rental must be compliant.In January of this year, the Ministry of Transportation's Ministry of Transport made six requirements, one of the most important of which was compliance.Things are always advancing in the spiral. The compliance problem of online car rental needs to be digested for a long time. Even if it is carried out at the same time as the so -called ecological construction, it is obviously not easy to transition from travel to ecology.Tencent, Huawei, and Gaode's aggregation taxi play is currently only a supplement to market channels.As for what form it can grow in the future, it is too early to talk about it.

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