The fire of the prefabricated dishes, can not burn the Internet memory

Picture source: Oriental IC

On July 26, the stars of the prefabricated food project platform of the Qundian pre -production project on the ten days ago, Fu Shouer and Jia Nailiang made a voice through Weibo to make an apology statement on the cooperation with Qundian.

Fu Shouer bluntly said that "he took the wrong job, negligent and stupid", saying that the cooperation with the prefabricated dishes of the shop is a single, there is no in -depth cooperation, and there is no follow -up cooperation. Jia Nailiang also said that "we are negligent", saying that they have terminated contracts with Qudian, and there will be no cooperation in the future.

Then contact the public opinion controversy caused by the founder of the founder of fun shop by the founder of the Emperor Luo Min. And this fire is perhaps the Internet memories that people have worked as a campus loan and Luo Min frequently chased the venture on the Internet.

Firefire Fun Store Prefabricated dishes

On July 17th, Qubian Luo Min conducted a 19 -hour live broadcast and cargo in his Douyin account. With the "1 point of money to buy sauerkraut fish" and gifts for iPhone mobile phones, a single -game sales exceeded 2.5 The record of 100 million yuan, the cumulative number of viewers reached 90.986 million.

It is reported that in addition to inviting Jia Nailiang to jointly broadcast live broadcast, Luo Min also sent a total of 1,500 iPhone13 on Weibo and Douyin. On the same day, the products in its live broadcast rooms had low prices or even bottom prices. The prices of many products were set at 19.9 yuan, 29.9 yuan, and 59.9 yuan, which were lower than the market price. There are rumors in the workshop that the total live broadcast of the 19 -hour live broadcast was hundreds of millions of yuan.

I have to say that the marketing methods of this Internet era are indeed eye -catching. Under the huge amount of attention, the Douyin account "Fun Store Luo" has increased a total of 3.97 million people in a single day. Essence

The next afternoon, Qudian held a huge pre -production brand strategic press conference to introduce the company's future strategic planning.

At the press conference, Luo Min claimed that the fun shop planned to support 100,000 user entrepreneurial stores in the next three years, thereby opening up the offline market. At the same time, he said that loan services can be provided for merchants who lack store opening funds. "We can provide one -year interest -free loan for entrepreneurial partners."

However, this was questioned by the outside world, which was "similar to the routine of the campus loan of the university student", which caused a wave of discussions.

Discussion by netizens, Jia Nailiang Fu Seoul clarified the relationship

After the Fun Store pre -production project burst into fire, many netizens did not buy it. Whether in Luo Min's live room or in the relevant news comments, some people still mention the black history of fun shops and Luo Min itself.

In addition, on the evening of July 18th, after completing the prefabricated conference on the day, Luo Min's actions to select ten carnival in the Eastern Selection room also aroused controversy. At that time, Dong Yuhui, the anchor of the live broadcast room, shouted Luo Min, "This is the live broadcast room of buying vegetables, don't brush the elder brother." Afterwards, Luo Min was even selected by the East.

Regarding the selection of Lahei Luimin in the East, Dong Yuhui then explained in the live broadcast room, "Oriental selection is the company's number, which has nothing to do with me. The director of the director has just graduated from college, and sometimes some personal grievances. I feel quite reasonable after listening. "

"University just graduated" and "private grievances", it is difficult to not be reminiscent of the campus loan business founded by Luo Min. Dong Yuhui's explanation is very intriguing.

With the continuous fermentation of relevant public opinion, public figures related to the prefabricated dishes of the shop began to finish the relationship with Qudian. On the afternoon of July 26, Fu Seoul took the lead in cooperating with the Fun Store to apologize to the public through Weibo.

Regarding the cooperation with Qudian this time, Fu Shier said that he was accused of "pitting young people to harm Baoma", and felt "regretful" and emphasized that the cooperation of reconcile prefabricated dishes is single. There is no in -depth cooperation. No follow -up cooperation. She admits that she really lacks understanding of this brand's predecessor and has not done a good job of corporate and market tunes. It is unknown to the possible business model of the brand.

On the evening of the same day, Jia Nailiang, a spokesperson for the prefabricated dish, also apologized through Weibo. He said, "About the brand cooperation of fun shops, there is no backcup to clearly know the experience of the brand's predecessor, it is our negligence. After discovering the problem, the two parties have canceled the contract as soon as possible, and there is no subsequent cooperation."

The Internet is memory

People often say that the Internet has no memory. But from the perspective of the prefabrication of the fun shop, this is not the case.

Whether it is the entanglement between the East and Luo Min, or the spokesperson, it has undoubtedly pointed to the Internet memory of Qundian that he had rely on campus loans and Luo Min frequently chased the entrepreneurial of the wind.

It is reported that it was established in 2014, and it was formerly a fun storage period. It first entered the campus to promote college students' consumption stages. It started with campus loans. However, the exposure of interesting stages brought social problems such as high loans, naked loans, and violent collection of college students, and violent collection caused suicide, and even caused a series of financial system risks. After being blocked by the regulatory level, the fun installment had to withdraw from the original market.

Since then, the fun stages were renamed Qubian in July 2016 and launched two APPs simultaneously, namely the "fun shop" that focuses on the product installment and the "incoming staging" providing cash loan business.

Besides, Luo Min, he was called the "fighters of the horizontal fighting field" for the entrepreneurial experience of twists and turns. According to incomplete statistics from reporters, Luo Min has done a number of projects such as campus social networks, social e -commerce, and luxury car group purchase. He has also entered the campus loan and car retail market high -profile. Essence Once he values ​​a project, he will adjust his Weibo nickname accordingly. For example, when he founded the luxury e -commerce platform Wan Mu, the nickname of Weibo was changed to "Renli Mudo Luomin". At present, his Weibo nickname is "Boss Luo".

Some opinions believe that frequent switching on different tracks all shows Luo Min's entrepreneurial mentality of "seeking changes and quickness", as well as many netizens' opinions. This is recently. It can be seen.

Mo Yanqing, director and senior analyst of the Internet Retail Department and senior analyst of the E -Commerce Research Center of the Internet, said that the main business of Qudian is constantly shrinking. Strict, this business gradually diluted. Fun stores from cash loans to mutual gold, and then made projects such as Dabai Automobile, Wanli E -commerce, Wanli Mu Children, etc., but these projects were unsuccessful. Under such circumstances, the core competitiveness of Qudian is gradually lost, and it is urgent to develop a new path. Perhaps the pre -made dishes are the last fight.

However, now it seems that this last fight seems to be lost.

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