Those young people who leave Netease

Source | Tech Planet

Wen | Yang Xiaohe Zhai Yuanyuan

Netease has always been the low -key, mysterious, easy to be ignored, but not neglected.

As a mobile Internet company with a domestic market value TOP 10, NetEase also maintains a year -on -year growth of more than 10%of the total revenue of the quarter. Games, education, Yun Yinle and innovative business have supported NetEase's business fundamentals. The latest financial report shows that NetEase's revenue in the first quarter of 2022 reached approximately 23.6 billion yuan, and net profit reached 5.1 billion yuan.

Netease, which has almost participated in the Internet of the Internet, has sufficient funds on the account and stable profitability. However, under the tide of Internet layoffs, NetEase, which has not been expanded, has lost weight. Recently, the team of Netease Beijing's flower fire business department has disbanded. A small number of layoffs have not set off too much in the industry, and almost few people pay attention.

This is the style of NetEase or its CEO Ding Lei. When the business is not effective in the short term, it should be given up. Earlier, NetEase also had a lot of similar operations. The e -commerce business was sold to Ali for 12.958 billion yuan, selling NetEase Cloud reading business and 100%equity of NetEase Wendan to Pingzhi information. Netease was not like other large manufacturers to "buy The style of buying and buying has been "selling".

This makes many people who work in NetEase have a sense of belonging. "There are a lot of innovation business, but not all of them can end up." A NetEase employee told Tech the planet that there is no absolute core business or absolute cultural style. "When it comes to Ali, it is Ali flavor, which is very 'volume'; when the byte is bytel, emphasizing innovation; NetEase is difficult to say what style it is."

In the interview of the TECH planet, many people have no clear reasons from NetEase's resignation/being cut. It is more that they feel "the moist is moist". NetEase was determined to leave after a few years.

Without adapting to the competitive culture of NetEase, I left quickly

When joining Netease in 2020, the company still gave a good Title. In addition, it is the new business "Netease Youdao" that NetEase attaches great importance to it. It once made me think this is a good opportunity, but in less than a year, I chose to leave. Unfortunately.

I was responsible for the launch of the traffic end at the time. Because the cost of customer acquisition input has always been relatively large, education, vocational education, intelligent hardware, and the growth of many new product services require traffic support. I will face the needs of many different teams.

In the process of collaboration, in fact, each department has its own OKR, and everyone will work for their respective OKRs. However, everyone has a little too much attention to OKR, so there will be some resource competing between each SKU.

Although competing for resources, Netease is still more rich and puts more generous. This does not require us to bring resources into a group, nor does it need to force us to "white" resources. The deepest sentence that the leader and I said are, "We are not without money." This also made me feel more assured when recruiting team members. I only needed to choose the potential teammates, and I don't need to value the resources of this person.

The biggest trouble caused by NetEase's work may not be able to handle the allocation of resources smoothly. Netease is a company with less human feelings, which is quite different from my own personality. I want to be a good person in the workplace. This is not guilty, the priority of all resource allocation is not handled. In this regard, the apprentices who took over my position later did better, and I also reflected.

In terms of business and leadership, I think there is no problem with NetEase. We did adult vocational education before the "double reduction" policy. Now the industry has been hit hard, and NetEase is also profitable. I have been in contact with NetEase Youdao CEO Zhou Feng, a very peaceful person. This is my overall feeling of working in NetEase Youdao for the year.

What makes me remember is that NetEase emphasizes exploration and innovation. There is a common saying inside: the progress of 1 to 1.1 is also innovative. It is the product of this system. It is not a zero -innovation business. In fact, it is to see that large manufacturers such as bytes are also doing education, but NetEase finds a model that is suitable for your own education business.

Of course, you say that NetEase also sells a lot of business. I don't understand the strategy. It can only be said that it is a business choice. So comprehensive speaking, I did not feel the immature strategy and business level at NetEase. It was more about my personal workplace growth experience and failed to adapt to the competitive culture of NetEase.

After two years of core game research and development post, it is difficult to perform fists

NetEase's game is its core business and the best business in cash flow. The domestic scale and volume are second only to Tencent.

I have worked in the Guangzhou NetEase game for two years, but I did n’t feel like a big factory. When I left, I still brought some emotions. The cause of this phenomenon is to a large extent that the two projects involved in the end did not results, and it felt waste of time.

My first project in Netease Games was "extraordinary pioneer", and this game has not yet been launched. The objective reason is that there is no version number, the subjective reason is the development direction of the total change of the game. At the beginning, the "Overwatch" and "APEX" were targeting the "Overwatch" and "APEX". These two games were around 2019. No sound. The team also noticed the transformation of this player's wind direction, so the project adjustment was also marked as "escape from Takov". This game was also on fire in China for a year. The "extraordinary pioneer" that constantly adjusts the direction has not been promoted to the market. Now the version number is not available for supervision. It is expected that this game is also difficult to get the version number. The project cannot be launched, and the leaders always wave their command sticks. As a result, these grass -roots work must always be pushed down. It is tired of research and development than ordinary positions. Frequent adjustments also make me even more tired.

I later joined the Cherry Blossom Studio of Netease. This studio mainly does a end game. This game has been done for 3-4 years and has not yet been on the market. The main producer is a Japanese. The management culture and the production charter are friction, and the project progress is relatively slow.

People who do games have an ideal, that is, launching a fire -explosive game as soon as possible, not only for dividends, but also a result of their own. Unfortunately, neither of my projects have no prospects, and NetEase's own salary is not too high, which made me decide to leave.

Of course, no matter if my departure or the project is unsuccessful, there is actually no impact on NetEase games. Netease Games and Tencent game systems are also similar, they are all studio systems. As long as one project is successful, it doesn't matter if the other nine projects fail. Making games is a bit like venture capital.

So you see, Guangzhou NetEase Games is mainly partial mobile games. Hangzhou NetEase Games is mainly partial game, and Beijing NetEase Games has not felt much. In the past two years, it seems that they have not achieved their results. The disbanding layoffs are natural things.

Netease has not layoffs in the past few years except for the slightly large -scale layoffs in 2019. The main daily welfare benefits are not high in themselves. Sometimes the cultural gifts given to the holidays make me feel that it is not as good as sending hundreds of dollars. The outside world often passed on Tencent Tianmei Studio to get a 20 -month bonus at the end of the year. I have never experienced NetEase.

In the two years of NetEase's core research and development post, except for failure, there was no deep memory, so I left to find new development space.

Low treatment, do not fight for the comparison of the Buddha, do not do first, get used to leakage

I left from NetEase Media last year and joined in 2017. It has been in Netease for almost 3 years.

Netease has office locations such as Hangzhou Headquarters and Beijing Branch. I am at Beijing. My NetEase Media is a marginal business throughout the entire NetEase Group. It is independent of the group and has its own profit and loss. The founder of Netease Ding Lei almost cares about this business. The team size is about 1,000 people.

On the one hand, I want to get out of the comfort zone on the one hand, and on the other hand, the company's salary is low. Compared with other Internet factories, NetEase benefits are considered to be a more exclusive Internet company and do not give employees stocks. Like Baidu, there will be a certain percentage of stocks for promotion P6. Even if Baidu's performance declines, a certain stock is issued to P5. Ali P7 has stocks, and internal P6 salary adjustment also has stocks. However, NetEase is very harsh. It requires the above M3 to have group stocks, which means that only those at the level of senior director and general manager or above are eligible to get company stocks. For ordinary employees and even middle -level cadres, they are not friendly.

It is said that NetEase is more suitable for old -age care. Indeed, NetEase is one of the companies that have done a better sense of security in employees. Netease has almost no layoffs, and many of them belong to employees to choose naturally. The pulse is breaking the news that NetEase Beijing is layoffs this year, but in general, NetEase is a company with better cost control, and the proportion of personnel flow does not exceed 10%. Last year's performance declined a small scope of layoffs, and only locked the HC of the departure employees, and no longer recruited people.

NetEase's work is not high, the rhythm is not fast, the interior is not very rolled, and the performance assessment is not very strict. It will hardly send KPI and OKR to individuals. Anxiety. I rarely work overtime. I have been impressed in Netease for more than three years. It only encouraged overtime for a short period of time and worked overtime. At that time, the company seemed to encourage innovative projects. NetEase is rarely 996. Generally, the company is separated from 6:30. I go back for dinner and come back. At 7:30, I can't see anyone, and I leave work. Unlike a large factory I joined later, I worked very badly every day and was from time to time.

But in NetEase, it belongs to "slowly dying", just like boiled frogs. People with professional ideals may not be in the comfort circle of Netease.

Netease's internal gene is not fighting or grabbing, comparing the Buddhist department, not doing first, accustomed to picking up, like to bet on the air outlet and business model verified by other Internet factories. Netease's top -down cultural concept is to think clearly. Naturally, I missed a lot of air outlets. Ding Lei himself acknowledged that he was even proud of this. Previously, he said at the anniversary that he had missed all the air outlets for 20 years.

Netease Media does not have any self -rescue measures. Internally, NetEase Media had tried to change the style of Buddhism and let employees get up, but the employees were more resistant, and in the end, it was gone. External, NetEase News has always been buying and launching. It is rumored that NetEase News spent about 500 million budgets in the annual budget every year. Buy app store traffic and buy pre -installation. The cost is very expensive. Of course, the industry will buy the amount, not only Netease. However, the two shocks of the media and short videos are too violent. Netease news business has been shrinking. DAU has dropped from tens of millions before to today's millions, and it has been falling down. NetEase wants to do short videos, but does not have this gene. Netease has also done a lot of defensive actions, pushing new products, incubating innovative projects, like products for the elderly, engaging in small procedures, communities, circles, and social socialization, but there seems to be no big movement. It may be because of the normal management capabilities of NetEase projects.

I silently make money for NetEase, but I haven't made a lot of money

I was doing game competition operations in Netease at the time. The main task was to expand the player ecosystem of the game.

Many players think that the NetEase E -sports competition is a game competition on the Blizzard Battle Network platform represented by Netease. Indeed, those games are relatively famous, "Warcraft", "Diablo", "StarCraft" and "Overwatch", etc., but the operation of these games is at the Internet of Nets, and we are not a son and we are not a son. company.

We are NetEase E -sports NEXT, which is mainly responsible for NetEase's self -developed game competition, such as "Fantasy Westward Journey" and "Decisive Battle Ping An Beijing". These copies of the game can actually play, but who is more gold, who can almost win.

We are not the same as Tencent's style. Their games are basically e -sports and pursue fair competition. Most Netease games emphasize competition so much, and more recharge and buy equipment upgrades. Therefore, Netease E -sports's event system is not the same as the familiar Tencent KPL and LPL system. Here I also recommend a lot of friends who are interested in gaming. Do not rush to NetEase e -sports. The actual situation is different from everyone imagined.

I have experienced a long time of study, and many games of NetEase have never been played. In order to operate well, you must play in depth. However, the company does not reimburse the expenses incurred by the gold. This is nothing. I operate in NetEase games. The biggest trouble is KPI pressure.

We are not the same as ordinary competition operations. The indicators of other companies' competition operation assessments are mainly the online and offline popularity of the event. For example, how many people participate in and watch, but we have a new return and paid ratio. You may be confused. How can such a long -tail data statistics in a game? In fact, NetEase has formulas and systems, which can specifically calculate these achievements and statistics.

This allows us to participate in more things. How to do a good game is the foundation. It is necessary to guide new players to register and consumption of old players. Fortunately, the paid atmosphere of NetEase Games is relatively strong. The new tour "Harry Potter Magic Awakening" has a one -year income of $ 200 million, and the 20 -year "Fantasy Westward Journey" can earn 9 billion yuan in a year.

We have almost operated 15 games, and there are games in spring, summer, autumn and winter, and hundreds of games each year. I silently make money for NetEase, but I did not earn a lot, which was the main reason why I was at that time.

It’s not that I don’t love NetEase enough, I just want to try a broader world

Netease is a domestic Internet company with a larger time in China. The reason behind it is easy to understand, and I can easily explain it.

"Wilderness" is a chicken game launched by Netease in the domestic market earlier, and also ate a wave of bonus. However, after Tencent launched the "Peace Elite", with the help of social channels such as WeChat, "Wild Action" soon could not work. After being forced to go to sea, this game is now developing well in Japan.

Many NetEase's business is to go to sea and passively. What we do is overseas marketing. We have the Reds' Economic Database. YouTube, INS, and Tiktok's Internet celebrities in many countries can be contacted. The price of foreign Internet celebrities is also very different. Some celebrities can reach the cost of $ 500,000 a time.

We not only do NetEase's own games and e -commerce to go to sea, but also cooperate with third parties. So we are not a cost center or a revenue department. Using our resources and connecting some customer service with the need to go to sea may be a manifestation of ourselves.

I have worked here for two years. The pressure is not very stressful, but there is no more room for development. It is 16 salary a year. Recently, some friends in Netease Beijing also asked me about the situation. This makes me determined to find a chance to do something bigger. After all, I also have resources in my hands, and I will have better income when I go out to realize.

The direction of NetEase's departure now is mainly countries and regions in Southeast Asia, Japan, and India. This is also the direction of many domestic companies to go to sea. They do marketing channels by themselves. These resources will be difficult to establish for a while and a half. Netease is a mature company and has a foundation in this regard.

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