Cross -border e -commerce marketing SaaS: One stop has become a future trend?

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Affected by multiple factors such as policy -driven and consumer online shopping habits, the cross -border e -commerce industry has entered a fast track. According to the "2021 China Cross -border E -commerce Market Data Report" released by the E -Commerce Research Center of the Internet, the Chinese cross -border e -commerce market size was 14.2 trillion yuan in 2021, an increase of 13.6 from 1220 trillion yuan in 2020 trillion yuan year -on -year %.

With the vigorous development of the cross -border e -commerce industry, the number of cross -border sellers has continued to rise, and the cross -border e -commerce SaaS service with cross -border e -commerce SaaS has also risen. In fact, since its birth, cross -border e -commerce SaaS has experienced the budding period, starting period, and development period. Today's cross -border e -commerce SaaS is in a short -term adjustment period. Although the growth rate has slowed compared to the previous slowdown, the future prospects contained in Cross -border e -commerce SaaS are still broad.

Cross -border marketing SaaS momentum is fierce

According to the iResearch report, the size of China's cross -border e -commerce SaaS market in 2021 reached 7.3 billion yuan, a growth rate of about 75.8%. Among them, marketing SaaS has the highest market share, about 66%. The reason why cross -border e -commerce marketing SaaS can maintain a high growth trend is related to many factors.

In the first place, there are differences in the background of the market environment at home and abroad, and cross -border sellers need professional consultation and services. Affected by the epidemic, the habits of consumers in overseas markets have gradually changed. Compared with offline shopping, online shopping with no contact and low risk is more popular with consumers, and the penetration rate of e -commerce has improved. Based on this, more and more domestic sellers have aimed at overseas markets, and the cross -border e -commerce industry has also developed rapidly.

However, due to the differences in many aspects such as culture, region, and living habits, the preferences, habits, and attention of consumers at home and abroad are not the same. Domestic brands are inevitably "not convinced" in overseas markets. Operations and other methods are not necessarily applicable to overseas markets, and even the effect of half -effectiveness will occur. In this case, cross -border sellers need to use cross -border e -commerce marketing SaaS products to understand the catalyst habits and consumption tendencies of overseas markets in order to carry out brand operations on the basis of conforming to local people's habits and quickly open overseas markets.

Secondly, the outbreak of the "independent station" boom has led to the growth of the demand for cross -border e -commerce marketing SaaS. Earlier, cross -border sellers rely on platform stations such as Amazon, but Amazon's large -scale title before, which enhanced the awareness of crisis of cross -border sellers. The model has become a new choice for many cross -border sellers.

Although the independent station mode can not only get rid of the dependence of cross -border sellers to the platform and can avoid the risk of sealing stores, this also increases the difficulty of cross -border sellers. Whether it is the initial to build or subsequent drainage, cross -border sellers need to be cross -border sellers. self resolved. However, these needs of cross -border sellers have also led to the development of cross -border e -commerce marketing SaaS.

In addition, according to the relevant reports of iResearch, from the perspective of subdivided scenarios, in the financing distribution of Cross -border e -commerce SaaS from 2017 to the first half of 2022, the number of investment and financing of marketing scenarios ranked high in the calendar. Circuit. The chase of the capital market also promoted the development of cross -border e -commerce marketing SaaS.

Single scene manufacturer: deep function

There are many SaaS manufacturers of cross -border e -commerce marketing, but it can be roughly divided into two categories. Some cross -border e -commerce marketing SaaS manufacturers cut into the market in the form of a single scene. Marketing SaaS product. Among them, cross -border e -commerce marketing SaaS manufacturers that cut into the market in the form of a single scene pay more attention to functional cultivation.

On the one hand, SaaS manufacturers cut in from a single scene and can avoid competition to a certain extent. Specifically, if cross -border e -commerce marketing SaaS products are divided according to their functions, they can be divided into four categories: stations, selection, operation and customer acquisition. Among them, the establishment of a station is the basic needs of independent station sellers; the selection SaaS provides data services for platform sellers; operating SaaS is to provide data analysis and customer management services for cross -border sellers to help sellers perform potential customer mining and secondary sales ; Customer acquisition SaaS helps cross -border sellers optimize the form of customer acquisition.

Although the SAAS manufacturer cannot be compared with the entire scene SaaS manufacturer in the scene layout, SaaS manufacturers focus on a single scene and can provide more targeted services for the specific marketing needs of cross -border sellers to assist cross -border sellers to solve marketing dilemma. In addition, focusing on a single scenario can also avoid SaaS manufacturers in response to multi -party competitors at the same time, which can reduce competitive pressure to a certain extent.

On the other hand, deep -cultivating single scenarios can also enhance the influence of its subdivided scenarios. For SaaS manufacturers, SaaS manufacturers who focus on subdivided areas can concentrate their energy to polish their product functions, thereby enhancing their competitiveness in a single field. For example, SaaS manufacturers who provide station -building services SHOPLAZZA and Funpinpin; SaaS manufacturers of data services for platform sellers, SaaS manufacturers, Captainbi; and cross -border e -commerce operations/customer SaaS manufacturers inquiry clouds.

Among these SaaS vendors, many players have emerged. For example, Funpinpin, the SaaS service platform of the Independent Station, has successfully served more than a thousand cross -border e -commerce customers, including female anti -aging brands Misspep, high -end individual protection brand JOVS, and global consumer AR glasses leading brand NREAL. Full scene manufacturers: delay service

In addition to the SaaS players who have deeply cultivated the sub -scenes, the number of SaaS manufacturers who can cover the entire scene is also a lot. And such cross -border e -commerce marketing SaaS manufacturers will choose the layout of the whole scene, which is not unreasonable.

First, one -stop manufacturers have deep strength and confidence. The competitiveness of the marketing SaaS service provider includes many aspects such as products, services and technology, and the wider product coverage, the more marketing pain points that SaaS manufacturers should pay attention to. Carry out the layout of the whole scene.

For example, a one-stop social e-commerce SaaS-Myyshop hatched by Dunhuang Group Group, relying on many years of industry experience, and combined with big data and AI technology to create a complete product matrix, such as the big data selection SaaS platform prophet AI AI , Social E -commerce Construction Station Platform Star movement, social e -commerce teaching platform Star Chain, social e -commerce intelligent marketing platform vertical and horizontal, cross -border logistics smart platform Camel flying Xia Dhlink. These products can not only be independent of each other, and can combine each other, and can provide cross -border sellers with one -stop closed -loop service from construction to performance.

Second, the layout of the entire scene can extend the service scope of cross -border e -commerce marketing SaaS manufacturers and enhance its competitiveness. A single marketing SaaS function may not be able to meet the entire marketing needs of cross -border sellers, and cross -border sellers also need time and energy when looking for SaaS manufacturers. If you frequently look for SaaS manufacturers, the time costs paid by the high -level cross -border sellers will be drawn invisible. The SaaS manufacturer of the whole scene can achieve the coverage of marketing throughout the scene, meet the various needs of cross -border sellers, and provide it with one -stop marketing services.

In addition, the layout of the whole scene can also expand the user coverage of marketing SaaS manufacturers. Different types of cross -border sellers need the same marketing needs for cross -border sellers, and the wider the product coverage area launched by SaaS manufacturers, the more service functions they provide for cross -border sellers. Gradually expand.

"One -stop" or a general trend

Although the current field of cross -border e -commerce marketing SaaS is still a single scenario layout and the coexistence of two types of players in the overall situation, more and more marketing SaaS players have begun to "break the circle" and are towards one -stop marketing. The direction of SaaS moves forward, and the evolution of this trend is inseparable from the promotion of many practical factors.

First of all, the needs of cross -border sellers are always changing, and a single function will limit the follow -up development of cross -border e -commerce marketing SaaS to a certain extent. As mentioned earlier, the marketing services required for different types of cross -border sellers are not the same, and their attention to the selection of SaaS products also has a difference. After cross -border sellers complete the construction and selection work, their focus will naturally transfer to operations and customer acquisition. At this time Essence Therefore, the marketing SaaS manufacturer opens up the full function of the marketing sector and the coverage of service coverage is inevitable.

Secondly, the functions and data between the scenes are undertaken by each other, and one -stop direction can provide higher -quality services for cross -border sellers. Although cross -border marketing SaaS can be divided into four types, there are no connections between these scenes. Taking operations and customer acquisition as an example, operating SaaS refers to integrating multi -channel data to form user portraits to assist seller for submerged customer mining and secondary sales. In the session of customer acquisition Insert, promotion, etc., and then realize customers.

It can be said that SaaS manufacturers evolve in one -stop direction, which can play a synergistic role between scenes and scenes to the greatest extent. At the same time, the data value is maximized to help cross -border sellers break through the marketing dilemma as soon as possible.

summary

In fact, whether you choose to cut in with a single scene or choose the layout of the whole scene, it is a cross -border e -commerce marketing SaaS manufacturer based on its own situation. Essence In addition, not only the marketing needs of cross -border sellers are changing, but the development status of SaaS manufacturers is also changing. When SaaS manufacturers occupy a place in a single field, the expansion of other scenarios and expanding business coverage are also a matter of success.

All in all, under the role of many cross -border marketing SAAS manufacturers, the development of cross -border e -commerce marketing SaaS industry has accelerated. In the future, more and more cross -border sellers will benefit from it, separate from marketing dilemma, achieve steady development of steady development, Essence

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