How to solve the e -commerce platform "ultra -long pre -sale"?

At present, e -commerce pre -sale is becoming more and more common, becoming a "new gameplay" sales. In the early days of pre -sale, it was mainly for customized production of goods. Prepaid payment was the nature of contract margin. Merchants restrained consumers with prepaid money to prevent breach of contract. After that, with the occurrence of traffic on the day of the "Double 11" and "618", the problem of the traffic caused by the emergence of the server's downtime, many e -commerce platforms began to support merchants to relieve the server pressure through pre -sale, and the pre -sale model extended to batch standards Commodity sales field.

Merchants have also received benefits from pre -sale. Through pre -sale, merchants can test the actual needs of the market, and merchants have more sufficient stocking time. Especially the current logistics of many e -commerce relying on the distribution of the local forward warehouse. Merchants can put the product in advance in advance in the pre -sale period and wait for the user to deliver the final model. While improving the user experience, they also accumulate some praise.

The pre -sale has a positive side, but with the popularity of pre -sale behaviors, its unreasonable side gradually revealed. Some merchants use pre -sale as "wealth passwords" and cut offer consumers "leek". Summarizing the behavior of past merchants in the pre -sale field, the author believes that there are three main problems in the current e -commerce pre -sale model:

First, from pre -sale to long pre -sale, merchants pass the cost to consumers. The earliest pre -sale is 7 days. For spot products, this pre -sale time is actually quite sufficient. But now the pre -sale time is getting longer and longer, the longest or even 45 days. Why do merchants continue to extend the pre -sale period? This is because the ultra -long pre -sale period can allow merchants to take up user prepaid funds, and merchants use consumer prepaid funds for production. For merchants, the pre -sale saves warehousing costs and preparation costs on the one hand, and on the other hand, it takes up the time value of prepayment.

Second, there are more and more clauses in pre -sale contracts. The overlord clauses such as non -refundable deposit, no refund, and no acceptance of the bad reviews appeared in some pre -sale contracts. Especially in terms of prepaid funds, merchants often use the "seven -day no reason for returns and exchanges" clauses to avoid consumers "regret". Because the amount of prepaid is often not high, consumers are easily induced to order. During the long pre -sale waiting period, if consumers "regret", they must either lose prepaid money or forced to purchase unwanted goods.

Third, the problems of "casual cancellation" and "delayed delivery" in ultra -long pre -sale are common. At the same time as the overlord clause allows consumers to "dumb Huanglian", the super -long pre -sale businesses are very loose on their requirements. Some merchants delay their delivery on various reasons, and even cancel the order at will. Reasons such as goods delays have obtained users.

The author believes that pre -sale, as a way of sales, does have its own need, but the issue of constantly eroding the legitimate rights and interests of consumers needs to be paid attention to. Unreasonable ultra -long pre -sale will cause barriers between merchants and consumers, leading to friction, which is not conducive to the stable development of e -commerce retail. In terms of governance super long pre -sale, the rule of law is still the optimal solution, and the improvement of e -commerce rule of law is mainly to do the following two aspects:

On the one hand, e -commerce platforms should review the pre -sale contract. It is necessary to evaluate the rationality of the pre -sale time. The customized product time requires the production time requirements. The time of imported products also requires time to clear the customs. The overlord clauses such as "not support for seven days without reason" should be eliminated from the pre -sale contract. Consumers participating in pre -sale and consumers who purchased spot purchases should enjoy the same consumer treatment.

On the other hand, the legal level must establish and improve the environment of the rule of law on ultra -long pre -sale. Some questions have given the answer. For example, the merchants "free cancellation" and "delay delivery" are legal breach of contract. If there is a penalty penalty, you can refer to it. Consumers can choose a penalty penalty or a deposit penalty to get compensation for compensation. For such issues, consumers should be unobstructed to complain channels, help consumers to find justice in a simple way to help consumers. Some questions may not have answers, such as the length of pre -sale time and the overlord terms. In this regard, there must be both legal clauses and certain warnings to companies that obviously violate the rules, such as blacklisting and credit files. E -commerce merchants operate compliant and integrate.

In general, pre -sale has its reasonable side, such as customized production, reducing the burden of e -commerce platform server, and optimizing the logistics experience of users. However, some e -commerce merchants have excessively seeking business interests, ignoring business integrity, long pre -sale, overlord clauses, and breach of trust breach of contract. To govern the chaos in pre -sale, it is necessary to rely on improving legislation and uninterrupted power channels. The platform and regulatory authorities need to work together, and they must also rely on the "rewarding good and punishment" of credit files. Multi -dimensional optimization of the rule of law is the optimal solution to the chaos.

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