In the eyes of 100 users, there are a hundred QQs
Author:Liu Kuang Time:2022.07.24
Time, years like shuttle, new partners in the mobile social market and old players, but no matter how much the times have changed, QQ always seems to find a way to be active on the main stage. There were little friends left a message in the background: Why can QQ be strong in the social field for a long time? Regarding this issue, I inadvertently found some answers in a live broadcast and video.
In the theme live broadcast of the "QQ Yuan Universe: Channel, Game Engine, and Super QQ Show" organized by the scripture organized by the book a while ago, technology anchors analyzed the upgrade of traditional functions such as QQ group and QQ space to explore new channels, QQ shows and other new new functions. The inheritance of the function, a prototype QQ yuan universe world showed out.
Technology anchors have told a lot of stories about QQ, such as the QQ show business plan 20 years ago involved the Yuan universe, the virtual world, etc., but only the technical restrictions only made the 2D version of the QQ show. With the mobile Internet, The changes and development of 3D engines and artificial intelligence technology, the super QQ show was born. Looking back, this seems to be a reincarnation and progress. Reincarnation is mental, which is technological.
In fact, it is unchanged without any social software. The change is to absorb the advantages of the old things and overcome the shortcomings of the old things, and combine the advantages of old things with new technologies in order to create a superiority of old things and new technologies advanced technology advanced technology. Sexual phenomenon -level products have a 23 -year history of QQ that confirmed this.
There are many talks about QQ. I saw a very interesting video two days ago, answering some of my confusion about QQ. These people of different ages and different circles seem to answer QQ's enduring answers. It is difficult to realize that "no matter how small love is in love with the small love" in a user group visit, but the screen logic of QQ's plate and the screening of the community has really done it. These big V gods on various platforms like to communicate with each other inexplicably.
In addition to interest, it is more true. In the video, a patient with lupus erythematosus recorded the story of her sister poured in the space log to support her cure. As a result, she also met her new friends. With the encouragement of her family, friends, and doctors, she had the courage to fight against the disease. At that time, QQ was an emotional vent for her. Later, it was a work tool, a diary, a photo album ...
It can be discovered from it that although the QQ function is upgraded, many games and old functions have been eliminated, and QQ users are still dependent on it, because the post -00, post -90s, and post -80s groups can find their own on QQ on QQ. "Location". On QQ, text, voice, short videos, live broadcast and other social methods are complete, and the user group covers almost all circles. This is also deeply experienced.
The risk of bloating must also provide all functions
In the story of "Live in QQ" video, I saw my shadow.
More than ten years ago, I was admitted to the best high school in the city, and sent a talk in the QQ space to say "Go out of the village, see the city" attached an admission notice, and then the sound of "Didi" on the computer This day, I replied many times that day. That year, I was still a high school student who was keen to share life.
Over the years, QQ has changed a lot, and my changes have also changed a lot. I have changed from a student to a "worker". QQ still uses it but is limited to the process of communicating with my younger brother, sister, and communication work with colleagues, or blowing water in the interest group, and the sound of "Didi" has not sounded again. Essence
Use QQ to chat with younger brothers and sisters to find them faster. Once they went out to play and did not go home. I contacted by WeChat and no one responded. After changing QQ, I responded. Later, I contacted them with QQ. Essence It is also accidental to work with QQ. One time I needed to transmit a video material with a large memory. Colleagues recommended to transmit it with QQ. Later, I used QQ to communicate with my colleagues with my colleagues and transmit large documents. After using the small QQ world, I experienced new features such as Super QQ Show ... It really made me feel the feeling of pushing the front waves in the back wave.
If I said that I took the initiative to embrace QQ, then I was forced to use QQ and found "Zhenxiang!". I have experienced on the road of growth, and QQ is keeping keeping pace with the times, bringing surprises to many people.
Based on the times, the QQ features that users like to pay attention to after 00, post -90s, and post -70s are completely different. For example, my brother and sister like to personalize the functions such as personalized dressing. Chatting often says "expand, fire, warm, warm" and other words; father and mother are used to watching Tencent News on QQ, and through group chats with their good sisters Good brothers chat and treat the square dance.
It turns out that QQ is the QQ of everyone, occupying an important position in each generation of people. QQ "takes the essence and remove the dross" continues to innovate functions and gameplay, which has created a social space for users in all ages. For me, QQ is a memoir. For my brother and sister, QQ is a dating stage. QQ is a communication tool, and people of different ages have found the belonging on QQ.
Some people think that the layer of the QQ superimposed layer of layers becomes bloated, showing the appearance of "blessing", which is not exquisite and concise enough. I think it is because of all functions, so everyone can find what they need on it. It is because of this. After so many years, someone always returns to QQ from time to time.
From the perspective of the circle, users who love different loves can find friends with consistent interest on QQ. I prefer photography. I added a few photography QQ groups very early, and I also built a "photography small white group". Now I will occasionally come in and ask the photography skills and pictures. The group is sometimes lively and silent. "Cui Xi" who likes to play with the tide play will also share the trendy photos and videos in the interest group, as well as some interesting tide stories. In the process, he established a friendly connection with some group friends. Sure enough, people with common hobbies can talk about one. The hand -bought Buda also gave me a wave of popularization. It turned out that the QQ group could still be used as a wholesale market.
QQ's emphasis on social atmosphere and social forms accelerate the upgrade and optimization of QQ functions, ensuring that QQ can meet the needs of social groups' personalization and diversification. New gameplay such as QQ small world and super QQ shows is even more for all circles. Users have brought new and interesting social experiences.
Keep update, constantly trial and error
Perhaps because there are "heritage" and "innovation", QQ activities are both novel and warm, and people have high participation. In the QQ space litting the "Memorial" activity, Gao Zan, who took the initiative to contribute to many users, talked about one story and one story, and QQ accompanied generations to grow from generation to generation.
The QQ World and Super QQ Show as a new feature, it also surprised me. In the QQ world, I saw a friend video that I haven't seen for a long time. She has a trace of time on her face but is still familiar; in the super QQ show, I learned about the new gameplay of QQ Show. This is my never seen on other platforms. Over.
Touring the source, with the maturity of virtual technology, social product scenarios will be richer and novel, and the development of QQ is increasingly intended to be expected.
Over the past 23 years, the Internet social market has changed, and the rapid development of short videos, live broadcasts and other fields has occupied more and more online time for mobile users.
Opportunities and challenges coexist. The transformation from social to virtual communities may face challenges such as changes in ideas, technical pressure, and intergenerational user communication. It requires stronger technology and more diversified content support. On the one hand, people have higher requirements for virtual human appearance, and high -precision restoration of people's facial expressions, limb movements, etc., which test the ability of platform technological innovation. On the other hand, there are great differences in demand for people of different ages, and it is actually very difficult to meet the virtual social needs of people in all ages.
Although QQ may be the most successful product of the Chinese Internet, but the development of full -scale realistic virtual social business is far away. Of course, there is also the possibility of failure or touching the wall. Essence
Will there be new surprises in "Old QQ"?
QQ is not just a social tool for me, because it is the first online social software I use. For me, it is a memoir. It takes more than ten years of life. We are only connected. QQ is also a window to watch the world, which will become a stage for me and "future friends" to communicate.
Following the development of the same period, QQ grows with users and continuously explores new social future. Recently, I watched Gao Zan sent by my younger brothers and sisters that everyone was playing a new thing I might have missed. But the popularity of each era, social platforms will not be missed. If social platforms have life, this may be a truly long -term vitality.
With the continuous changes in user needs and competitive patterns in the social market, I found that QQ is deeply cultivating social, video social, virtual social networking, continuously upgrading social content, forms, and scenes to consolidate its own moat. However, it should be noted that the virtual social market technology has not been fully mature and the market education is insufficient. It is not easy to make it bigger and stronger.
Finally, I want to say that there are always people to challenge some difficult roads. We do n’t know whether it is correct or not. Maybe web3.0 will give the answer.
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