The feedback and modification of news reviews and the value of their communication science

Author: Huang Shuai (Editor of China Youth Daily Review Department)

Source: "Youth Reporter", No. 13, 2022

News comments are self -evident on the current public opinion, and its communication process is complicated, especially the feedback and modification links, which has a huge impact on the effect of communication. In the era of mobile Internet, the feedback and modification links are of great significance. They together with the process of planning, writing, editing, etc., they constitute the process of complete production and dissemination of news reviews. Analysis of the characteristics and communication effects of the analysis are important propositions that both journalism and the industry need to face.

Feedback links and news reviews to public opinion response

The "feed" in news comments mainly refers to the collection and analysis of feedback on readers' comments on readers. In the daily work of the industry, the importance of this link is self -evident. It allows media practitioners to see the reader's attitude, understand the movement of public opinion, and adjust its comment orientation on this basis, try to actively actively actively actively Guide public opinion with rationality.

On the mobile Internet, when a news review is released, the feedback of readers often presents the situation of the number, reprinting capacity, message and interaction of the article. Most media comments have left room for readers to comment and leave a message. Through the feedback of readers, the author and editor of the news review can also clearly understand whether this work is liked and accepted by the audience and whether it can play a positive effect.

In news work, it is a common approach to collect and feedback readers through certain monitoring and analysis work. In the era of newspaper reviews, readers want to make opinions, and may only rely on traditional methods such as writing, calling, and news comments in the era of mobile Internet. You can directly see the reader's attitude in the background data of the information release platform, or Praise, or criticize, or make reasonable suggestions, no matter what kind of opinions, they can appear in the first time and save them in the background for a long time.

Of course, reality is often complicated, and many media do not "release" all readers' feedback information. Theoretically, the opinions of each reader should be valued, but in reality, there are inevitably some people's remarks, and even throwing out dirty words and performing personal attacks. For such irrational messages, the editors of news reviews often do "cold treatment", and they cannot make them public. Although the message area is a circle of contention, it is also necessary to comply with the rules of the speech of the network space. In addition, they consciously choose to disclose some rational and constructive opinions, which will help readers to actively think and build a more rational and civilized public opinion interactive space Essence As some scholars have pointed out, the response to public opinion can reflect "the interests of most people." [1] The process of this interaction has great benefits to enhancing the dissemination effect of media reviews and gaining more public opinion.

Editing articles on the WeChat public account can directly see relevant data and readers' feedback from the background. For example, the "China Youth Review" account of the China Youth Daily, as of June 2022, has nearly 180,000 fans, published more than 4,500 original articles, with a average message of more than a dozen comments. Moreover, the more important and controversial articles, the more readers leave a message, the more positive feedback, and some hot comment articles, there will be hundreds of messages.

Readers' message feedback is generally concentrated in the following aspects: First of all, starting with the topic, combining commenting articles, expressing their own views. For example, "Zhongqing Review" published "Anti -Epidemic Nurse Return to the Village to quarantine and was abused by a book on April 27, 2022. After the infected person should not be" died ", some readers left a message" to ensure that each medical personnel and The personal safety and personality dignity of patients with healing are not invaded! "This is a distinct response attitude towards the incident. It also shows that this comment arouses the reader's sense of justice and allows people to resonate with the emotional resonance with the incident parties. For another example, "Zhongqing Review" published "24 years old" on May 27, 2022. How can the unreasonable workplace age threshold break? "After a article, some readers commented" to actively promote the unreasonable restrictions of the employment market to eliminate age and gender, dilute the role of academic qualifications in talent screening, advocate evaluating talents with high and low vocational capabilities, improve the normal flow of talents in the country's unified market, "Laws and regulations", such feedback, shows that readers can think deeply under rational thinking through reading review articles, and even form a useful supplement to the comments, realizing good interaction between media reviews and audiences.

There is also a type of feedback content, which is a reflection of the fierce emotions of readers, and even resorted to abuse. This kind of situation is common in the objects of comments. It is a hot topic that causes public anger. Although the expression of the article is rational, the incident itself is angry, and the reader will have the opportunity to express the real voice of the heart through feedback. For this kind of feedback content, the review editing generally releases it moderately after consideration. Some content that expresses collective hearts with fierce words can be released, and some too rude information will not be released. For example, the "China Youth Review" published "50 Bentley at home" on June 6, 2022, what is the sensitivity of public opinion? "After a article, there are many readers left a message in the background. Some people say:" It is not much important to occupy the parking space itself, and it will not cause the public to pay attention to it. Such things may appear everywhere. Language stimulates the sensitive nerves of the masses. "This is a more objective and rational message, but there are also many readers' messages too angry. Before the facts were clearly investigated, they were rudely judged, and there were a lot of polarized remarks. Regarding this situation, the media editors need to be screened before leaving a message. It is not simply the "selection station", which reflects the objective and serious attitude of journalists. Of course, in the feedback information of the reader, there are no shortage of "borrowing speaking". Although these messages are not directly related to commenting articles, it may be the association caused by this. Essence For example, "Zhongqing Review" published the article "Graduation Season: To You, who is not known to Liaoyuan" on June 9, 2022, and many young readers have the same feelings. Some people directly leave a message "Thank you Xiaobian, move!" Thinking of the ups and downs of studying, I got spiritual encouragement from the comments article, and left a message, "People who have not taken the exam also have a fierce empathy" "Come on, try to become better people!" The positive guidance effect of the comment article is obvious. For young people in confusion, such an article that reflects on failure and revives the spirit will undoubtedly have a strong spiritual appeal. When you see that some readers are encouraged by the article, the editor of the comments will be deeply pleased. This is the power of media review -letting helpless people get the power of moving forward, and let the chaotic public opinion return to a sober state.

The audience's message on Weibo also constitutes feedback on news comments. Today, the official accounts of many media will publish hot news review articles on the day of the news. After all, compared with the factual news reports that stated objectively, there are certain controversial news comments, which is more likely to attract the attention and message of Weibo netizens. There is generally a screening mechanism on Weibo, which will be stricter than the screening of WeChat articles message. This may be related to the strong spread of Weibo speech, and compared to the "acquaintance social" model of the WeChat circle of friends, the information feedback on Weibo is more like loud noise in a public public opinion square. The remarks are responsible, and the editing of the review of the speech must also be screened for a certain amount of messages in order to ensure that the message can effectively express the readers' voices and not to lead the public opinion field to a chaotic state.

There are also some news media apps with large traffic, and readers' messages can also express clear feedback. For example, in the "thought" main channel of the surging news app, there is a sub -channel of "surging comment". Whether it is "immediately" or "Deep Observation", it is a comment on hot topics, and you can see the number of readers' comments on the title of each comment article on the app. Similar to the situation of "China Youth Comments", the more public opinion focuses and controversy, the greater the feedback power of the comment article. Below the surging news article, from dozens of messages, to hundreds or thousands of messages. For example, in June 10, 2022, "Fighting Women in such a public must be severely punished", which is a comment on the Tangshan fighting incident that detonates public opinion. A large number of readers' messages require severe punishment for violence. Although a comment article may not play a role in changing social reality, it shows the attitude of the media as soon as possible, and calling for justice and punishing violence is also the true voice of the people. Therefore, the release of a large number of readers can also reflect the social responsibility of a media, respect respect for the public feedback in a timely manner, echo the public opinion, and obey the people's hearts. It is also the only way to enhance the credibility of the media.

Modify the error correction mechanism of the link and news review

After the media comments are released, there are inevitably sporadic errors. Some of these errors are factual, the most common is the misuse of typo and punctuation, and the typesetting errors in the new media content. There are also some errors that are not in appearance, but have major problems in their views, such as the key points of the point of view, or failed to "find" public opinion, which leads to the deviation of news comments in the factual description or viewpoint discussion. In the face of this situation, the "repair" link is very important. It directly determines whether a news comments can persuade readers and whether they can play the effect of spreading the clouds in the chaotic public opinion field.

After the comments are published, modifying individual errors is sometimes inevitable. Today, there is an opportunity to modify the WeChat public account article, but it cannot be modified, and there is also a limited number of words to modify the text. The published by the comment article is published on the media APP, which is published by the "internal system". The modification mechanism is more complete. Not only can you modify individual details errors. of. This avoids the problem that it is difficult to modify the traditional media once an error occurs. The improvement of the improvement of the mechanism is of great benefit to daily journalism. In addition to the modification of details, there is also a situation that is not common to analyze although it is not common, that is, the modification of comments under reverse news. Generally speaking, news reports are objective and authentic. Writing news comments according to news reports is a common practice in the industry. But now there are many news from the media. The facts of some news reviews are found from some information released by the media, but some self -media cannot show the truth because they do not understand the facts or even deliberately release false news. The writing of news reviews is often very particular about timeliness. Sometimes, when not figured out the truth, they give views and judgments based on the content of the media. Once the truth is exposed, it may be completely opposite to the content released before. The author and editor of the misleading news review can only be revised as the reversal of the news report.

Although the original intention of reversing press publishers is not necessarily misleading the audience, from the perspective of common public opinion and some scholars, it may be "another fake news" in terms of actual effects [2]. Therefore, in the actual work of news comments, you need to try to avoid being reversed as "pits". If an error message is really posted, it is necessary , Effectively cut off fallacy.

For example, in July 2020, the video of "someone grabbing a child" in Hunan Yijiang once caused public opinion uproar. Individuals who did not have a hare, but smelled the traffic behind the topic. view. Fortunately, the vast majority of mainstream media are still relatively calm. Before the results of the authoritative investigation were announced, they did not participate in the comments at will. Sure enough, this incident was later proved to be purely a self -directed and self -directed and self -directed and self -directed, but related topics are indeed very gimmick, and it has also attracted the attention and comments of many people. When the truth is white, those wrong comments naturally disappear, or deleted or deleted by yourself, but this "toss" is worthy of reflection of media workers. In news work, it is inevitable that you will encounter such unclear "hot topics". It is the correct method of response without blind participation in discussions. If you really publish wrong news comments, you can only clarify the facts through the later amendments and emphasize the truth.

The value of communication and modification in news comments

The feedback and modification link actually plays the role of "guarding people", which is also the value of its communication. Faced with "feed" and "repair", three basic principles should be adhered to: authenticity, instantability and effectiveness. In the practice of many news work, these three principles need to be adhered to, and they are more critical and significant in the feedback and modification of news reviews.

If the authenticity is lost, the news comments will lose credibility. No matter what reason, the news comments will feed and modify the news comments. Essence Whether the argument of news reviews is true, and whether the argument is accurate, all affect the audience's "perception". Even if the error information is released, as long as it can be engaged in a modification and adjustment, most audiences are acceptable. Moreover, the more that, the more it can prove the serious attitude of journalists and reflects the professionalism of comments.

The principle of instantaneousness is reflected in the rapid and efficient process of news review and modification. The fluctuations and reversal of public opinion are often changing instantaneously. Sometimes if you don't pay attention, you will miss the best time to feedback and modification. Moreover, there are certain competitions between the media. When the truth can be announced, with the help of news comments, the necessary response to public opinion in the fastest time and most reasonable way, who can win the support of the audience, and can also be in the audience's support, and can also be in the audience's support, and can also be in the audience's support, and can also be in the audience's support. Many media stood out among many media.

The feedback and modification of news comments must also adhere to the principle of effectiveness. Whether feedback and modification effectively directly affects the dissemination effect of relevant information. This requires media review practitioners to have strong public opinion thinking, to find out the laws of public opinion, and review articles on writing and editing, which can predict how much "waves" will produce in the public opinion pool, and clearly cope with public opinion feedback from public opinion feedback. The plan can deal with the public opinion that changes at any time.

From the perspective of communication value, the classic "Guanren" theory in the communication science is actually practiced in the feedback and modification of news comments. Earlier studies have believed that the "controller" in the news comments includes not only the editor, but also the "machine barrier". This is a useful supplement to the "manual control". Dense network [3]. To truly cover the information on this network, it is necessary to meet the timely and accuracy of the check. The process of feedback and modification makes the process of news reviews more reliable. First of all, the online editing and release system will play a preliminary role of "Guard", such as the wrong word reminder mechanism during the WeChat public account editor, and the system automatic correction mechanism in the background of the APP editor. Secondly, the editor's control force cannot be ignored. Some machines that cannot be recognized by machines and problems that readers have timely feedback can be adjusted and resolved through the editorial barrier. It is worth noting that how to monitor the feedback and the effective implementation of the modification link in news work is a often facing problem in practice. In reality, "the person" should not only be the editor of news reviews, but also the person who manages and supervise the editorial work, or the superior leaders, or other editors that cooperate with the work. In short, there must be a strict regulatory mechanism in order to effectively promote the work of related links to be implemented in order to avoid new problems in adjustment. Just as the manuscript needs to be "three instances, three schools", the feedback and modification links of the news reviews will not be ignored.

From the perspective of specific operations, when the editor of the news comments decides to adjust the previous content, the situation should be explained to the leaders. After discussion between the two parties, the ideas of feedback and modification should be clearly adjusted, and then actual adjustments are made. Most media have multiple comments and editors. When one of them finds a problem, even if it is not an article on his own, you can directly make a modification opinion. After all, sometimes a person's response to the movement trend of public opinion is not "sensitive". Under the mechanism of multiplayer monitoring, it can effectively avoid fallacy caused by individual cognitive prejudice or omissions. Feedback and modification of news comments.

The feedback and modification of news comments are ultimately to achieve the optimization of communication effects. Only by further improving the feedback and modification mechanism can we reflect the professional standards of journalists, and then maintain the credibility and authority of the media.

Reference format for this article:

Huang Shuai. The feedback and modification of news reviews and their dissemination value [J]. Young reporter, 2022 (13): 12-14.

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