The development of automotive electronics business is faster than expected, and the performance growth point of the success will

Text/Yang Jianyong

In the past two months, Hedai has attracted the attention of institutional investors. In July alone, as many as 129 institutions investigated it. In the introduction, He Er Tai pointed out that based on the basic market of home appliances and electric tools, it actively developed new automotive electronics and energy storage businesses. Among them, the automotive electronics business advances in two steps. The cooperation project with the International Tier 1 is further expanding mass production, increasing the level of gross profit, and making progress with the new technology research and development cooperation with domestic new energy vehicle manufacturers. He also said that the development of the automotive electronic business sector is smoother and faster than expected.

It is mainly reflected in: 1. At present, mass production orders and client demand are higher than the forecast when winning the bid. This is actively expanding production capacity, increasing the production capacity of mass production projects in Shenzhen, and actively active in order to meet the expansion of new projects to expand production. Promote the construction of production lines in Hangzhou and Romania; 2. The collaboration with the vehicle factory has successively won the bid. Due to the market characteristics of new energy vehicle manufacturers, and the Thai R & D project has compressed tightly, and it also puts more investment resources and personnel. In terms of seat comfort system, sky curtain, UWB, and integrated thermal management control, the market promotion is very fast and the number of project demand for winning projects is rising, making the competitiveness in the automotive electronics industry increasing.

Including cooperation projects with BYD, including the company's independent research and development of color -changing sky -to -screen controller, it can realize the automatic adjustment of light transmission function, meet the needs of drivers and passengers in different scenarios, and give drivers and passengers more comfortable to drive more comfortably Experience, as well as integrated thermal management control and BMS control. Judging from the current orders and self -developed projects, Hetai has sufficient confidence in the development of automotive electronics business. It is worth mentioning that with the electrification, intelligence, and network connection of the automotive industry to mature market environment, Hero Thai believes that the overall market of automotive electronics has continued to grow steadily, and the market prospects are broad. The controller is the key layout section of the business of the Waitai Intelligent Controller.

At the same time, Hetai is still actively deploying energy storage business. Based on industrial and commercial reserves in the field of controllers in the field of controllers, it has been cut into related markets from industrial and commercial storage and home storage. At present, research and development and customer promotion are progressing smoothly, and some project orders have begun to be delivered. In the future, R & D investment in the field of energy storage control will be increased, and customer and R & D projects will be actively expanded to increase the proportion of energy storage control business in revenue.

At present, household appliances are the largest revenue sector in Hetai, accounting for 65.96%. In 2021, the revenue from the intelligent controller of home appliances was 3.948 billion yuan, a year -on -year increase of 32%. The second is that the intelligent controller of the electric tool is the second largest revenue section, accounting for 15.92%of the total revenue. Smart Home is the third largest sector, with a total revenue of 576 million yuan in 2021. And Thailand claims that in the smart home sector, there are many years of technical reserves, and the income growth rate has been relatively rapid in recent years. With the increase in the demand for intelligent products, the penetration rate of intelligent controllers will further increase.

It should be pointed out that with the rapid development of traditional home supplies, the development space of smart home controllers is huge. In recent years, Thailand has also actively deployed this emerging industry to seize the smart home industry controller market. It is just that the automotive electronic intelligent controller has not contributed much to the overall revenue. In 2021, the revenue proportion of revenue was 2.75%, and the revenue scale was 164 million yuan. However, the growth rate increased rapidly, an increase of 66.22%year -on -year, showing that the delivery of automotive electronics is in the climbing stage.

Prior to this, Hetai disclosed that the automotive electronics business had about 8 billion in hand in hand, and the current cooperation with domestic vehicle manufacturers is increasing, the growth trend is better, and the space can be foreseeable in the future. Unfortunately, this year's revenue encountered challenges. In the first quarter of 2022, revenue decreased by 2.7%year -on -year, and revenue was 1.24 billion yuan; net profit decreased by 33.79%year -on -year above.

At present, the layout of the automotive electronics and energy storage direction sector is expected to become a new performance growth point. In particular, the automotive electronics business, and Thailand has high hopes, and is regarded as a new profit increase, which is its key development strategy in the future. At the same time, with the transformation of family life, the demand for smart home products will gradually expand, and the growth potential will be greater. You know, driven by the intelligence of the whole house, the continuous improvement of various smart terminal functions brings more intelligent controllers deployment needs.

Finally, due to the continuous enrichment of the function of the intelligent controller, its product value has been further increased. The volume and price rises to promote the continuous growth of the scale of the intelligent controller industry, and the industry space is huge. According to data from the Foresight Industry Research Institute, the market size of China's intelligent controller increased from 1.17 trillion yuan in 2015 to 2.37 trillion yuan in 2020, with a compound growth rate of 15.11%in five years. It is expected that the size of the domestic intelligent controller industry in 2026 will approach 5 trillion yuan.

On the whole, the controller is an organic collection of artificial intelligence technology and automatic control technology. It is the core control components of end products such as home appliances, tools, automobiles, smart homes, industrial equipment, and smart buildings. In the context, the scale of the intelligent controller industry continues to grow, releasing new opportunities for players on the track.

Yang Jianyong, a Forbes Chinese writer, is committed to in -depth interpretation of cutting -edge technologies such as the Internet of Things, cloud services and artificial intelligence.

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