Design experts in depth of corporate mobilization counseling and answering questions to help "industrial design" help "industrial revitalization"

Jiangmen Daily reporter Liang Jiaxin

Correspondent Chen Licheng

New design, new intellectual manufacturing, new overseas Chinese.

The 11th "Governor Cup" Industrial Design Contest (Jiangmen Division) and 2022 Jiangmen "Mayor Cup" Industrial Design Contest are being registered. In order to mobilize the majority of enterprises to actively participate, further promote the integration and development of industrial design and manufacturing, and promote the transformation and upgrading of enterprises. Recently, the organizing committee of the competition is intensified into the enterprise to carry out publicity mobilization and counseling activities.

Recently, the reporter followed Zhou Hongshi, executive vice president of the Guangdong Industrial Design Association, and Chen Yonghang, president of Jiangmen Innovation and Design Institute, visited many companies in our city to understand the industrial design, product innovation situation and participation needs of the enterprise. At the same time, experts also answered doubts for the enterprise and "opened the pulse" to help the "industrial revitalization" run out of the acceleration with industrial design.

Experts "open the pulse"

Help the company open your mind

"Industrial design can not only include the design, but also covers all aspects of visual communication design, equipment structure and functional design, human -computer interaction design and other aspects. It is a key part of the product research and development value chain." In counseling Passing such a concept to help them find the highlights of the design in the product and dig.

As a leading enterprise in the domestic high -speed CNC carving and milling machine, Guangdong Kejie Technology Co., Ltd. (hereinafter referred to as "Kejie Company") has been focusing on the research and development of CNC machine tools for many years. It has developed an independent CNC system. The products are widely used in the 3C industry, ultra -precision molds, precision electrodes, medical devices, automotive components and other fields. It is a veritable "invisible champion" in the industry.

"After being introduced and dialed by experts, we found that the previous understanding of industrial design is narrow." Zhou Zhencai, general manager of Kejie's R & D Center, said that in recent years, the company has also paid attention to the design of design while pursuing technological innovation breakthroughs. Its machine tool products pursue minimalist design concepts, and independently developed the "Jiaotong System" continuously optimized human -machine interaction, operating logic, key layout, etc. in the process of updating iteration. The parameter pack provides the function introduction, effect preview of different tools, etc., making the software's operation simple and efficient. "We will fully tap the design of the product in order to meet the needs of users over the years, find the highlights that reflect the design thinking, and make full preparations for the participation."

Guangdong Nanda Robotics Co., Ltd. won the first prize of the Growth Group of the Jiangmen Innovation and Entrepreneurship Competition in 2021. After the explanation and guidance of experts, they intend to go to the "Small Test Bull Sword" on the stage of the "Mayor of the Cup" this year.

"In the past few years, we have been focusing on stand -alone manufacturing. Nowadays, we have made great breakthroughs in manufacturing systems, automated production lines, and visual systems, and we have also thought more about industrial design." It is said that good industrial design is helpful to enhance the brand image taste of the corporate brand and deepen the impression of the customer. The "Mayor Cup" Industrial Design Contest provides a good platform for the company's "out of the circle". I hope to learn more innovative design ideas through the exchange of competitions and bring new inspiration and thinking direction to product design.

Enterprise actively participate

Looking forward to a new spark

Guangdong Keyu Intelligent Technology Company (hereinafter referred to as "Keyu Company"), who has been deeply cultivated in the field of intelligent locks for many years, is an old friend of the "Mayor Cup". Since its first competition in our city in 2012, it has been actively participating in the competition.

"In the context of product homogeneity, excellent industrial design products are more likely to gain the favor of consumers." Koyu's product designer Wu Guangda said that industrial design is a catalyst for corporate transformation and upgrading.

Over the years, Keyu has attached great importance to industrial design and continuously increased investment, and has formed a good design and manufacturing system in the product development process. With excellent quality and excellent design, Keyu Company became the athlete door lock supplier of the Snow Mountain project of the 2022 Beijing Winter Olympics.

Wu Guangda said that the "Mayor Cup" Industrial Design Competition is like the sea that brings together countless creative rivers. Enterprises can understand the innovative ideas, new processes, and new technologies of different designers in different industries, and absorb and transform them. Direction and reference. In the series of smart lock products developed by the company, some use the design concepts and elements of automobiles and ships in appearance, and some use the materials and processes of high -end 3C products such as mobile phones, so that the product has maintained good competitiveness for a long time.

The importance of industrial design is even more prominent in the medical beauty field where Sonia Medical Device Co., Ltd. is located.

"There is no good -looking skin, who has time to understand the interesting soul?" Wang Liangkun, the person in charge of the company, said that the company's design and manufacture beauty instruments are exported to Japan, European and American markets, and directly compete with international first -tier brands. Customers are mainly beauty salons. Essence Over the years, companies have worked hard in the beauty, safety, and stability of industrial design, and overcome a number of core technologies in the fields of instrument control systems and hybrid systems, and achieved good results when impacting the high -end market.

Wang Liangkun said that enterprises have adopted a modular design concept to reduce the overall R & D costs and shorten the R & D cycle by developing universal accessories that can adapt to similar products. They can also provide personalized customized experiences according to customer needs.

The reporter also noticed that the installation location, order, and use of many product accessories of the company can be adjusted according to the user's needs. For example, a spray grinding instrument, spray gun and other accessories can be flexibly disassembled to meet the different orientation of the user's seat, the habits of the left and right hands, etc., which is very user -friendly. "Beauty instruments must match the environment around the beauty salon in terms of appearance and grade. At the same time, it must be visually impressed by consumers. The product will be competitive. "Zhou Hongshi commented.

Chen Yonghang said that after recent visits, the competition organizing committee discovered many good design and good products with both "face value" and functions. It has also seen that industrial design innovation has become the transformation and upgrading of industrial enterprises in our city and enhancing comprehensive competitiveness. The important means are the important path for Jiangmen to achieve "industrial revitalization". "I hope that through the competition, more companies can discover their own 'design beauty', increase their attention to industrial design, and at the same time strengthen communication between enterprises and collision, and jointly promote the high -quality development of Jiangmen Industrial." He said.

- END -