Knowing the car emperor by the "face", the car traffic business is not easy to do

Edit | Yu Bin

Produced | Chaoqi.com "Yu See Column"

When it comes to understanding the car emperor, everyone knows that it is a car vertical information platform that has been on the headline today, which makes it different from the beginning of the car home and Yiche.com.

As a player who understands smart algorithms and traffic business, it is inevitable to understand that the Emperor will make some people feel that entertaining and professional lack of professionalism, which has always been involved in controversy of some content quality and content related to content.

Recently, I knew that the Emperor of the Che Emperor had been caught in a "face" incident that was set off by him.

According to relevant media reports, I recently understood that the Emperor of the Che Emperor launched a complaint on the self -media "Dongcaihui", saying that Dong Che will infringe on the rights and interests of the Emperor of the Che Emperor in the dimensions and names.

But just after understanding the Emperor Emperor's complaint Dongcai's infringement, Dong Che Hui soon published an article on the article to understand the car emperor.

Interestingly, a few days after Dong Che's "responding", the background of the public account received the results of the WeChat ruling, "The complaint does not meet the legal processing conditions and does not support it." Field complaints did not receive official support.

Considering that Dong Che will refute the content shows that understanding the car emperor is more like the so -called infringer, which directly allows this incident to be interpreted by some media as "Li Gui complained to Li Yan" and "the malicious complaint of the car was rejected." As the initiator, the emperor who knew the car was obviously embarrassing in it.

"Malicious complaints", understand the car emperor's own face?

Let's take a look at how this "malicious complaint" happened.

According to a article published by Dongcai Association, "Understanding the Emperor said that I have plagiarized, who copied who?" "In the tweet, we can have a detailed understanding of the original committee who understands the Emperor's complaint.

On July 1, the byte beating under the owner of the Emperor Beijing Space Transformation Technology Co., Ltd. complained to the Dongqihui WeChat public platform on WeChat, saying that Dong Chehui's avatar used the same or approximately similar to the Emperor of the Che Emperor. Art works infringe on the copyright of Emperor Emperor's art; in addition, the name of Dongcaihui public account is similar to understanding the Emperor of the Che, which can easily confuse the public and violate its copyright.

In response to this complaint, the Dong Che Society said very wrongly that "the name and LOGO of the Dongjie Council were the first and original works 5 years ago, and the evidence is conclusive."

Moreover, according to the review of the Dongjie Council, the name and image of the Dongjie Council should be earlier than the emperor's appearance. In order to increase the credibility, the Dongcai Association also attached a chat record in design.

This also means that if the evidence that Dong Che will present is true, then not only is it not to infringe on the Dongjie Council, but also according to the logic of understanding the car emperor, considering the similarity of the two on the name, image and other levels, and then launched it. Understanding the Emperor may be the one who is suspected of plagiarizing the Dongjie Council.

So, will this time understand whether the Emperor will fall to the point where he moves up and smash his feet? This depends on whether it can be confessed in the future. If it is unable to prove itself, this will be a very bad brand crisis for understanding the Emperor.

The deep -seated logic of this crisis is that if you are launched after others, even if the two parties do not have any intersection, the Emperor who knows that the Emperor will "find" himself into the dirty of the name and image suspected of plagiarizing the self -media and image. Name; in addition, this will make people deeply understand the arrogance of the car emperor when facing the media: if it cannot be fully proved, it means that understanding the car emperor has not been rigorously verified internally, which indicates that it is in a certain certain way The degree of self -righteousness is for granted, and the style of complaints on the complaint is slightly "overbearing".

Understand the Emperor VS BYD, "Who knows the car better" the truth behind

Under the "melon" of the Emperor VS Director, it could not help but remind us of another "VS" incident last year, but at that time, its opponent was not a self -media, but a large car manufacturer BYD.

At the end of July 2021, I understood the collision test video of BYD Han EV and the Fox Alpha S. According to the test results, the two cars were severely damaged after the collision, but after 48 hours of static, BYD, BYD Han EV was spontaneously ignited, which put the model into a huge controversy.

Complaints from media infringement will attract "hard rigid". As one of the representatives of Chinese automobile power, BYD obviously does not take a look at the test results of the emperor's test. The authority and professionalism of Emperor Che Emperor raised strong doubts.

According to a statement, the coolant used by BYD Han EV in the video is red, which is a commonly used in the industry and has conductivity. However, the cooling solution used by BYD Han EV production vehicles is actually purple, and it is unique to BYD. The coolant does not conduct electricity.

Therefore, BYD believes that the collision vehicle is because the conductive coolant has been replaced. After the collision is leaked, the line is short -circuited, which causes burning.

In addition, BYD said that the criteria and methods of the collision testing of the Emperor of the Che Emperor are non -mainstream, non -authoritative, nor the national and industry standards. Because the incident has triggered a lot of interpretation and extension, BYD also has the right to understand the legal responsibility of understanding the emperor.

Of course, after the incident in the past year, it is not important for this argument, because each of them has the starting points of each family.

BYD needs to rectify its main model for its own main model. Understanding the Emperor of the Che Emperor also has his own professional and authoritative rhetoric. Later, the incident found that if there was no real authoritative third -party intervention, no one could say where it was out of it. question. However, in the incident of understanding the Emperor VS BYD, it is actually the problem of "who knows the car better". After the incident, although the Emperor of the Che Emperor got the attention and traffic, it also exposed it about it. Short board.

In the debate with BYD, can you say that you know the car better than BYD? This makes the Emperor who understands the cars facing doubts that he can't stand at the starting point.

Through the development of the headline model today, the car emperor has the algorithm and traffic advantage, but in the heavy vertical industry of the car, it may not have the ability to coordinate and control the resource coordination and control of car companies and dealers.

Once the car content has left car companies and dealers, it is equivalent to leaving the water with fish, which will inevitably make the car emperor a little less meaning at the accumulation level. Sex will be a little "。".

In fact, the car traffic business is not easy to do. After being "faced" by the media, and being "faced" by a more confident professional and authoritative "face", consumers will be hit by the trust of the Emperor of the Emperor.

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