Earth people send 6 billion emoticons every day!"Emotional resonance" becomes a new way in dividends?

Author:Those things on the Internet Time:2022.06.15

do you know? Since the Dogs of God, since the big way, the commercial value of the prototype of Shiba Inu is as high as 2.5 billion yuan. Adobe's software engineer Palmer joked on Twitter that he wanted to create Doge Coin, which was realized.

Dog coins have been strongly recommended by Musk, the world's richest man, and even "What is the future currency on the earth?" Under the questionnaire of the earth, 71.3%of the people chose dog currency, the maximum value reached 8 cents, and the total market value broke through. Ten billion dollars.

The rampant dog coins made major emoticons "developers" see business opportunities. They scrambled to launch their own IPs and studied how to seize the dividend in the new era of social networking. Although the ecology changed A magical new culture.

01. The rich password that cannot be rich ...

The word "new" is not appropriate enough to use the word "new". I would like to call it a new type of carrier of "persistent red superimposed to promote BUFF".

For example, the Rio Olympic women's 100 -meter -up semi -finals, Fu Yuanhui entered the final with the third achievement of the group. The expression of "the power of the flood" in the interview caused the number of fans to increase to 4 million in two days. But now when it comes to Fu Yuanhui, the first thing everyone thinks of is not her grades, but that emoji.

Wu Jing's "China Green" expression package exploded throughout the country. The stitching of the text and Wu Jing's righteous expression made this expression "dedicated to the Chinese".

Even his wife Xie Nan also posted a blog and said:

There are three long -lasting emoticons in China, Japan and South Korea: Yao Ming, Huaze Coriander and Golden Museum.

In fact, the early emoji bags could not be separated from the contribution of violentness, but Yao Ming supported half of the sky with his own power.

Perhaps the photographer who filmed a beauty actor Hua Ze Coriander in a variety show was a black powder, leaving her such a smile that destroyed the corpse. Because the weather in the north of Hyogo is being played above the picture, this picture has also been a "soldier. Cubei's smile ".

The Golden Museum, who was "smart fighting" with elementary school students in the game, once took the "unfair means" to draw away the opponent's bench, and then showed a smile of the winner. When his facial expression was poured into the panda head, it became inexplicably becoming. More teasing.

When you try to express your negative emotions with the popular expressions, but by your parents' sudden care, you do not know if you should continue this conversation. Only the gap between the times has become wider and wider. Social phenomenon.

The bumpy beauty umbrella, all kinds of peony flowering, holding star moon, dragonfly, flashing font special effects, and even selfie greetings. These only appeared in costume dramas in the costume drama Very vivid.

Regardless of the elementary school students who have just entered the Internet, or the elderly who enter the age of the flower, they are all harvested by emoticons.

According to the statistics of SWYFT Media, the emoticons sent by the world through communication applications every day are 6 billion+, while in our country, the daily emoji package is about 600 million times. Among them, users with less than 10 emoticons per day only account for total users. Number of 20%.

Therefore, those who have been engaged in marketing for many years have realized that no matter how well planned the marketing, it has not been widely spread.

Finally, someone was successfully listed on this business and appeared on the NYSE list.

There is a social software "LINE" in South Korea, which is equivalent to our WeChat and QQ. LINE Friends is the origin of emoticons in LINE. In the emoticon package interface of such social software, you can see a lot of emoji packages that need to pay, but the pricing is generally not high.

In fact, social software is only the first step in its influence. When the IP of the emoji is gradually mature, the retail of its surrounding products is a strong profitable area.

Then, LINE Friends chose global partners such as Netflix, Tencent, Big Hit to launch various media and entertainment content to gradually expand the possibility of cartoon image IP.

But in the end, LINE FRIENDS stepped on the pits that could not maintain continuous innovation and exposure. In 2019, the offline stores depressed and closed some stores. Nowadays, there is no sound.

Perhaps the official expressions are always tied to the official attributes. Many Internet companies find that letting emoticon creators spontaneously join the market. They have a nice name called "Designer". Occupy the big head, but there is no way to maintain enough income by relying on these two.

The two -eight division is particularly obvious in this industry -the head of the head emoticon sells IP, and the middle waist authors are difficult to have economic motivation to continue to create. Only when it is red, can we make a living by this business.

For example, in the 2017 WeChat emoticon package, "Oktown Baby" downloaded 150 million times in two years and received 500,000 rewards in two years. Author Zhong Chao could become a celebrity, and even resigned from the work of his animation designer.

The huge temptation has attracted a lot of "moody" discharge. Because everyone can make emoticons, some people add texts with "color" on some children's photos or moving pictures. In the introduction of these emoticons, it is equipped with adjectives with "Han Han/Sister Routine" and "Couple Driving Emoticon Pack".

Even on some e -commerce platforms, these emoticons were packed and sold. Some reporters asked if the merchant's emoticons would infringement, and the owner's response was: "All are collected online without infringing." The benefits brought by the expression package are far more than that, all of which start from the Yan Wenzi era ...

02. New way of emotional resonance!

On September 19, 1982, a professor at a university in the United States opened a brain hole and entered a string of ASCII characters :-). This "smile symbol" is the first electronic symbol expression in human history "".

Subsequently, the Japanese created more symbolic expressions on this basis, and called it "Yan Wen Zi". It perfectly fits the implicit and euphemistic cultural characteristics of the Oriental people, and is quickly popular.

In 1999, the emoji came to the second stop of the development journey: emoji. The Japanese Kurita Kyoshi inventing Emoji's expression, the name comes from the Chinese language (e = picture) text (mo = write) character (ji = character), and its inspiration comes from "want to make a simple message becoming a simple message becomes become a simple message becomes becoming. Humanize".

Since then, Xiao Huang's face swept the world like poisoning. In 2015, the expression of "joy and weeping" was the annual vocabulary of the "Oxford Dictionary".

As people's emotions given to expressions are becoming stronger and stronger, static expressions have been unable to meet people's needs. At that time, GIF dynamic expressions were born.

In 2006, the "Rabst" series of dynamic emoticons created by the Student Wang Yan of the China -Pass and Animation Department was considered to be the earliest dynamic emoji package in China.

Soon dynamic text, various video clips intercept ... stronger narrative and emotional appeal make the dynamic table situation like breaking bamboo. Whose mobile phone is not a few antenna babies?

Today, the era of emoticons has come to stew, and the phenomenon of fighting pictures has been repeatedly appeared. The expressions are becoming more and more open and diversified. Just a picture or photo plus the text can become a qualified emoticon package. Has made an emoticon package, he failed ".

At the beginning of the article, I mentioned that "Emoticon Pack is a new type of carrier of continuous infrared plus promotion of BUFF", such as Hong Shixian in "The temptation of home" a few years ago, and the popularity of the year of the beginning of 2019 has become an emoticon. It was even made into a mobile phone case to drive the continuous return of the entire crew with its own power.

"Returning Pearls" has long lost its temperament, and it is almost destroyed by netizens. It does not even need to be a two -creation. Soon "Return to Pearls" resumed, and the volume of playback was instantly searched on top, and the ratings were the first.

A few days ago, the WeChat version was upgraded, and the official expression would be "moved", which caused heated discussions instantly. The top of the hot search, just an expression, why did it set off such a great uproar?

A marketing expert in Japan said: "The era of products has passed, and now it is the era of selling. Young people no longer buy things, but they are willing to pay for interesting things, beautiful things, and pleasant things."

The marketing charm of emoticons should not be underestimated. He has three monetization models: self -producing and self -sale, and it is a business monetization.

For brands, emoticons marketing can lose high -cold burdens to form a strong interaction with customers, thereby developing loyal customers. Brands such as Jingdong, Tmall, Coca -Cola and other brands have launched their own exclusive emoji, which refreshed the user's perception of the brand.

In 2018, Starbucks launched Starbucks Keyboard in AppStore. After downloading, installation and setting, it can become one of the input methods on the phone.

The self -selling emoji package not only conveys its own product concept, but also to some extent instill product information.

In addition, it is a clever use of external popularity to make emoticons, superimposed brand attributes, and its momentum is even more powerful.

Nike, a well -known sports brand, once released a set of dynamic comic emoji packages with the help of "Kobe Retreat". Finally, it obtained 3 million readings and over 100,000 reposts, which is definitely the most successful marketing.

The most successful way of business monetization is to create IP. The largest property in Kumamoto Prefecture is Kumamoto Kumamoto, the powerful IP. The popularity has also successfully promoted the development of the local tourism industry.

Some people say that the emotions of the previous generation are in the wine, and some people say that the emotions of this generation are in the emoticon. Whether the emoji can become popular depends on who finds the resonance point of emotions first.

While expressing the social needs of the people, emoticons also brought new opportunities for brand -based marketing. As long as the brand is properly played, the emoji can be turned into a sharp blade that is enough to cut into the young people.

There is such a sentence in the Law of Emoticon Survival: "There is one more expression than an emoticon, but it marks the two eras."

As the speed of Internet update is accelerated, more direct emotional tables have achieved social rigid needs, and the commercial value of emoticons should not be underestimated. The traffic brought by the invisible publicity is the huge wealth of the Internet era.

After all, who has traffic, who has the wealth password.

refer to:

What exactly does an emoji make money? Behind this is an emotional business