25 years focusing on "authentic Changsha taste"

——The leader of the Provincial Trademark Brand Association and a dear of visiting member units

On the afternoon of July 12, Zhu Zenghui, President of the Hunan Provincial Trademark Brand Association, visited Yicheng, a member unit of the member unit to learn about the development of one lamp, and declared the "one lamp" trademark "The first batch of Hunan Province in 2022 in 2022 Well -known brands "conduct on -site visits and make suggestions for their brand strategy, marketing, communication and intellectual property protection and application. Hui Zhixin, Secretary and Secretary -General of the Association's Party Branch, Feng Huibin, Li Weizhi, Peng Jun, and Assistant Liu Chao, a well -known brand review committee of the association, accompanied the visit. Wu Qingsong, the person in charge of Yicheng Lantern, warmly received the investigation team and his party enthusiastically.

Yicheng Lantern was founded in 1997. It was once a flies restaurant on the owner of Changsha Citizen West Street. After 25 years of development, with its characteristic dishes, high -quality services and standardized operation and management advantages, rapid development has become loved Catering brand. As of June 2022, a lantern directly operated stores in large cities such as Changsha, Wuhan, Shenzhen, and Nanjing. The number of stores reached 18, and the total number of employees exceeded 800. One lantern pursues the brand business philosophy of "make good Changsha cuisine and satisfies the heart of food", and puts taste catering and healthy catering on the dining table. Internet celebrity catering brand.

On the afternoon of the day, the sun was hot. After the visit of the search science and technology, the research team and his party did not stop at the boat and car. When I walked into the door, I saw the red signature of the "one lamp" particularly eye -catching. The shop was neatly placed in the eight -square table and bench. The decoration was simple and warm, and it had the taste of old Changsha.

After in -depth understanding, the research team believes that the dishes of a lamp always adhere to the "authentic Changsha taste", and the product positioning is very accurate. Compared with other online celebrity restaurants and restaurants, the price is affordable. Become a lingering taste memory of Changsha people. At the same time, paying attention to word of mouth spread, thus becoming a rumored online celebrity brand.

At present, due to the more complicated and severe international environment and the significant impact of the domestic epidemic impact, the new downward pressure on the economy has further increased. Many catering companies and Internet celebrity catering brands are facing greater challenges. The research team hopes that Yicheng Lantern is increasingly required to be personalized in the catering brand, and continue to adhere to its own personality. Hunan cuisine is more popular and moves towards a wider stage.

Wu Qingsong expressed his gratitude to the research team and his party to visit Yicheng. He said that in the future, the opinions and suggestions of the research team will be carefully studied and researching the team, and the brand communication, brand marketing and intellectual property rights protection and use of one lamp will be strengthened, so that the lantern brand will be more loud and farther.

News source: Hunan Trademark Brand Association

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