Guizhou Kuchuan: "Fresh" on the "Entering Chongqing" Express

In July, the fire was hot, and the mountain city was full of heat. Early in the morning, in the direct -operated stores in the "Kuchuan Fresh Entering Chongqing" in Banan District, Chongqing, all the dishes were neatly on the cabinet, waiting for customers to come to the door to purchase.

"This kind of cucumber is tender and fragrant, suitable for eating raw and cooling, which is a good ingredient for summer heat." Ms. Hu, who lives nearby, came to choose the ingredients early, and praised the ingredients in his hands.

The cucumber selected by Ms. Hu comes from the depths of the mountains of more than 200 kilometers -Daping Community of Daping Street, Daping Street, Nuchuan Autonomous County. After picking up the car in the afternoon, it was directly loaded. After more than three hours of high -speed roads, transported to the Chongqing Shuangfu International Farmers City. After the employees of the branch inspection center were appointed, it was distributed to the "Kuchuan Shengxian Entering Chongqing" through the cold link to the direct business of the "Kuchuan Shengxin Entering Chongqing" overnight. Stores directly reach the store from the source to avoid high temperature and ensure the quality of ingredients.

Ms. Hu is an old customer of the direct -operated stores of "Nuchuan Fresh Entering Chongqing". She said that Kuchuan's agricultural products are delicious and nutritious. Purchase once.

"In order to ensure the quality and freshness of Chongqing products, we planted more than 20,000 acres of vegetables in Chong Chongchu 'in Wuanchuan. One base is one. "Qin Yingmin, deputy general manager of Kuaxing Agricultural Products Agricultural Development Co., Ltd., introduced that fresh ingredients are continuously transported from Kuchuan Vegetable Base to Chongqing Zhiying Store for sale every time.

The green vegetables here knocked on the "mountain gate" and ran towards "Chongqing". On the other side, the small ecological eggs also took the "quick train" in the Chengdu -Chongqing Economic Circle.

In the early morning of the summer, walk into the intelligent breeding base between the eggs and hen between the mountains in Lishui Town, Kuchuan Autonomous Prefecture. On the operation desk, several workers divided the eggs and quickly sent the box to Chongqing. "Our chicken farm is more than 50,000 eggs every day, one -third of which enters the Chongqing market through 'freshly entered Chongqing'." Cui Yonghe, the person in charge of Kuchuan Cuijia Ecological Breeding Co., Ltd. The driving force of freshness in Chongqing, this year his breeding scale has expanded by 30,000.

In recent years, Kuchuan has given full play to the location advantage of 3 hours of economic circle from the main urban area of ​​Chongqing, explores the pilot project of innovation "fresh into the Chongqing", actively builds the "Nuchuan Fresh Fresh" brand, and effectively promotes Kuchuan's vegetables, eggs, beef beef Grain, lily powder, honey and other high -quality agricultural special products are sold to Chongqing and other markets to achieve "promoting production by selling" and "Guizhou goods out of the mountain".

Up to now, Nuchuan has established 8 direct -operated stores in Chongqing and 1 wholesale and sorting center of "Nuchuan Fresh Entering Chongqing". A new model of production and sales docking of direct supply, direct production, and direct sales of products for production and sales are initially formed. At the same time, through the "Fresh Entering Chongqing" store display and promotion of Kuchuan cultural tourism resources, use consumer points to exchange tourist coupons, attract Chongqing citizens to enter Kuchuan, and understand the mysterious guy culture and humanistic style.

Yu Xing Agricultural Products Agricultural Development Co., Ltd., the chairman of Nuoxing Agricultural Development Co., Ltd., planned to accurately analyze the basic data of store sales in the next step, deeply sort out the advantages, combine the needs of the Chongqing market, accurately connect the production in the county in accordance with the supply and demand relationship, and guide the county to guide the county with the sales situation. Internal operating entities and breeding farmers are produced in accordance with the requirements to stabilize the supply channels. On the basis of based on supermarket stores, to the nearby residential buildings, through community group purchase, online platforms, and cultural tourism publicity to quickly form stores and wholesale stalls to stabilize customers, gradually expand the scope of influence, expand the substantial customer base, and greatly improve the "fresh fresh fresh fresh fresh freshness The benefits of entering the Chongqing project.

(Zou Ke Meng Hongxia Yang Dong, Kuchuan Rong Media Center)

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