Calling "Hunan cuisine in the poem"

——The leadership of the Provincial Trademark Brand Association visited Member Unit Starbai Restaurant

On the morning of July 11, Zhu Zenghui, president of the Hunan Provincial Trademark Brand Association, led the research team to visit the member unit Xingtaibai Restaurant to learn about the development of the "Star Pacific" business, and declare the "Star Pacific Bai" trademark "The first batch of Hunan Province in 2022 Well -known brands "conduct on -site visits and make suggestions for their brand strategy, marketing, communication and intellectual property protection and application. Zhang Zhaoping, director of the well -known brand review committee of the Association, Hu Zhixin, Secretary and Secretary -General of the Party Branch of the Association, Hui Huibin, Li Weizhi, Yao Zizheng, Ouyang Wei, Peng Jun, and Assistant Liu Chao of the Association Liu Chao accompanied him. Huang Yonglin and Yang Ming, the founders of Xingtaibai Restaurant, received the research team enthusiastically.

Changsha in July is the cool summer season. On the same day, the research team came to Taibai Cultural and Creative Canteen on the southwest of Yuehu Park in Kaifu District, under the scorching sun. The official opening of the month, mainly providing work meals for nearby parks.

As soon as the research team entered the Taibai · Cultural Cultural Cafeteria, it was deeply attracted by the beautiful natural environment and strong humanistic atmosphere here. The cafeteria is surrounded by mountains and rivers, with fresh air, simple decoration, and elegant decoration. In the hustle and bustle, it is like a unique Jiangnan woman, which looks extraordinarily elegant and quiet.

"The original intention of the founder is the core competitiveness of the brand", "The delicious dishes are the last word", "make Hunan cuisine with the world's ingredients" ... Facing the research team sitting on the table, the industry is hailed as "chef Huang Yonglin of the poet "in the poet" throws a golden sentence from time to time. He said that he joined Cantonese cuisine 33 years ago, and most of his life was in the catering industry. Back to Changsha 13 years ago, he made a volunteer to make the original and poetic Hunan cuisine. In 2021, he and senior catering person Yang Ming jointly founded the Tai Bai · Cultural and Cultural Campus, trying to spread Xiang cuisine culture and the most charm of Hunan cuisine to taste in his own way.

The research team highly praised Huang Yonglin and Yang Ming's entrepreneurial practice. Through in -depth exchanges, the research team learned that Taibai · Cultural and Creative Canteen currently has weak links in brand building, dissemination and intellectual property protection. For example, the popularity is not high enough, lack of self -media communication platforms, and insufficient intellectual property protection. In response to these issues, Zhu Zenghui suggested to strengthen brand cultivation, apply for patents through registering multiple types of trademarks, cartoons, join business related social organizations, participate in related brand activities, and open up WeChat public accounts, Douyin and other self -media platforms. Expand the popularity and influence of the brand. Members of the research team Hu Zhixin, Feng Huibin, Li Weizhi, Yao Zizheng, Ouyang Wei, Peng Jun, and Liu Chao also proposed their own insights, and presented suggestions for the brand building and intellectual property protection of Taibai · Cultural and Creative Canteen.

At present, due to the more complicated and severe international environment and the significant impact of the domestic epidemic impact, the new downward pressure on the economy has further increased, and the catering industry and many catering companies are facing great challenges. The research team's affectionate message Taibai · Cultural and Creative Canteen should strengthen their faith and enhance confidence, make products and serve diners, and continuously enhance the brand influence of "Star Pacific", so that "Hunan cuisine in the poem" towards the country and the world.

Huang Yonglin and Yang Ming thanked the research team for their care and guidance. They said that the suggestions proposed by the research team have strong guidance, and will definitely help the brand building and intellectual property protection work of "Star Pacific" to a new level.

Manuscript Source: Hunan Trademark Brand Association

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