2022 Catering Half -annual Daily ｜ Why Chongqing Hot Pot is swept again in Chengdu again

Tan Hailin, the founder of the tanning small data of the catering industry, gave his opinion for Chongqing hot pot. He believes that Chongqing Hot Pot is again popular in Chengdu is the current performance of consumers who like to be new and hate. "We know that in the previous era, whether it was Dalonglong, Xiaolongkan, or even Tan Ya blood, it has been spanning for a long time today. These brands that go out of Chengdu have gone through the bottleneck period in the process of development. The consciousness of the person has gradually declined. However, the needs of the consumer market must have a fresher and more fun demand, so at this time as long as someone has made innovations, and it is an innovation that consumers accept, he must be able to fire. So today, whether it is Nan hot pot, or some Chongqing brands such as the rear hot pot, when everyone ’s consumption fatigue appears, it has made some differentiated innovations, impressed customers, and established consumer groups."

Regarding the difference between Chongqing Hot Pot and Chengdu Hot Pot, Tan Hailin believes, "We say that hot pots that are labeled in Chongqing, in fact, we don't have to strengthen it. In fact, where is it? It is the bottom logic behind it. Whether it is Nan hot pot or rear hot pot, they have made some very accurate innovations than the original traditional brands. When it comes to Nan hot pot, everyone will think of his extreme cost -effectiveness. Bring the ultimate experience of consumption, these things can meet the needs of young people at the moment, from decoration to products, make these details more solidly, and increase consumers' freshness. "

In the end, Tan Hailin said, "This generation of hot pot brands know more about the use of streaming media, and under this period of this era, it has successfully attracted consumers' attention and grabbed the customer group to their own hands. Where is the young man, the hot pot restaurant will definitely go.

Cover news reporter, Chen Lu Xu Shili

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