Chinese Beer Map: Who contracted your summer night?

If you want to know a city, open a bottle of local beer is enough

In the night of the night, I only heard the sound of "啵". In my hand, the beer bottle cap was brittlely turned on. The pale yellow beer rose up the cheerful foam, and raised it with my friends around me.

This summer happiness is given by beer.

However, in China more than a hundred years ago, beer as an exotic product is far from being so common. At that time, people described this slightly yellow beverage "color like horse urine, flavors of the same soup".

△ Source: pexels

Until the 1980s, after China's implementation of the "Beer Special Project", the beer industry rose. In just a few years, there are more than 800 beer companies across the country, and almost every city has its own beer plants.

Yanjing in Beijing, Lobo in Shanghai, Huiquan in Fujian, Liquan in Guilin, Venus in Henan, Wu Su in Xinjiang, Yellow River in Lanzhou, Hans in Shaanxi, Chongqing Shancheng, Sichuan Blue Sword ... Local characteristic beer brands occupy people's dining tables.

So some people say that if you want to know a city, it is enough to open a bottle of local beer.

However, with the changes in the beer industry pattern, the phenomenon of merging small factories in the Chinese beer market has been divided by the five beer giants of China Resources Snow, Qingdao, Yanjing, Budweiser, and Carlsberg, occupying more than 90 % of the market share.

The Chinese now consume 42.96 billion liters of beer each year, and they drink about 30 liters per person per year. In addition to the five major beer giants, there are some local beer. They have gained a number of loyal fans with quality and taste.

Northeast: a bowl of noodles, a chicken rack, a bottle of old snow

Northeast China is the earliest place to contact beer in China.

In 1900, China's first brewery was born in Harbin. This beer plant was founded by Russian businessman Ulublevsky and was renamed "Harbin Brewery" in 1950.

At that time, Harbin Beer (referred to as "Harbin Beer") swept Harbin. The beer that people in other parts of the country drank one year were not as good as Harbin people drinking more a day.

△ Source: pixabay

As the earliest beer brand in China, at first the taste of Haie beer was relatively strong and strong.

However, after joining the Parkway British Berois Group in 2008, the taste of Harbin Beer became relatively light, known for its freshness and pure positiveness.

In Northeast China, people are preferred to be beer with high degree and high stamina.

"A bowl of noodles, a chicken rack, and a bottle of old snow." This is an authentic or ordering term.

The "old snow" in Shenyang's population has a domineering nickname: boring donkey. The biggest feature of this beer is full of stamina. The concentration of malt is 12 degrees, known as "12 degrees of death".

Even Shenyang people who have a lot of alcohol, three or four bottles of old snow belly, basically unstable. Not to mention, the unbelievable foreigners.

Therefore, this sentence circulates: "Shenyang Laoxue with barbecue, and those who come from other places are all overwhelming."

△ On social media, netizens expressed their nostalgia for Lao Xue

Picture source: Xiaohongshu APP

In 1993, Shenyang Brewery, which was produced by Laoxue, was acquired by China Resources Group, and China Resources Snow was born. Today, the old snow that Shenyang people prefer is the label: snowflakes mellow beer.

In the Northeast, there is the nickname of "death" as Lao Xue, as well as Jiafeng Beer. Weiyingbo's under.

Jiafeng Beer's malt concentration also reaches 12 degrees, known as "killing Jiafeng". What made Jiamus people proud is that in 1984, Jiafeng Beer won the "Golden Cup Award" in the National Light Industry Products Quality Competition.

Except for the old snow in Shenyang, Jiafeng of Jiamusi, Kailong in Dalian, Tieling's Island City and Dandong's Yalu River Beer, each made foreigners afraid of three points.

North China: Buy North Beer in the east of the city, buy five stars in the west of the city

The beer brand in North China has a long history.

In 1915, the two brothers who traded in Vladivostok founded the "Double Health Five Star Beer Soda Plant" in Beijing. "Shuanghe Sheng" is the meaning of the two brothers to prosper and prosperity, and the "five -star" means "five -star highlights".

At the beginning of its founding, the beer produced by this beer plant was mainly used for export or provided for foreigners in Beijing.

At the end of the 1970s, after people were full, beer really entered the lives of Beijingers, and the scenes of men and women and children held the heating bottle to snap up bulk beer.

At that time, there were only two beer brands on the Beijing market: Shuanghe Sheng five -star beer and Beijing beer. The price of these two wines was not expensive.

Because the two wineries are located on both sides of Beijing and west, there are saying that "buy North Beer in the east of the city and buy five stars in the west of the city".

△ Screenshot of Yanjing Beer's early sign

The birth of Yanjing Beer was relatively late. It was a product of Shunyi County (now renamed Shunyi District) Brewery in Shunyi County, Beijing.

In the "one city, one beer" beer development strategy at that time, Yanjing Beer was one of the few beer companies that have been growing in the minority. They are currently one of the five giants in the domestic beer industry.

After the acquisition of Qingdao Beer in 2000, Shuanghe Sheng Five Star Beer gradually faded out of the market and stayed in the memory of the older generation.

Compared with other places, there are not many beer production and varieties in North China -output account for about 10%of the country. The beer taste in this area is the most popular evaluation in the field: light.

The only exception is the Bartham beer in Inner Mongolia, which may be the private collection of the bold man in Inner Mongolia. Many foreigners have evaluated it the next day after drinking it: who drinks and who is stubborn.

Northwest: eating meat, drinking big mouth

In recent years, when the "light beer" with low degree and less bubbles occupy the mainstream market, Usuu beer from Xinjiang has won many people's favor with multiple "different wines" characteristics.

Wusu is a county located in the northern foot of Tianshan, Xinjiang. In the 1980s, the small town created its own beer factory named "Wusu Beer". For a long time, people in other provinces rarely drink Wusu beer.

In 2016, Wusu Beer became a wholly -owned subsidiary of foreign beer giant Carlsberg, and walked out of Xinjiang to become a "dark horse" in the beer market.

Wusu Beer has a well -known titles of the world- "Determined Da Wusu", because it is full of energy, the concentration of malt is as high as 11%, and the alcohol content is higher, which is 4%. Bottle 620 ml.

△ Netizens on social media sharing the feeling of drinking Wusu Beer

Picture source: Xiaohongshu APP

The most special thing is that the entrance of Wusu Beer is refreshing, giving people an illusion of drinking another bottle, but it is said to be "intoxicated."

Before the Usuu Beer became popular, the Yellow River Beer, the beer brand from Lanzhou, Gansu, once had a halo of "Beer Northwest King" on the top of his head, and there was no scenery in the three provinces of Gan Qingning.

In Lanzhou, Yellow River Beer and Lamb Stub are the best partners.

Whenever night comes, the hot heat of the day has gradually faded, and about three or five friends sit around the Yellow River, eat the skewers of the oily lamb, and then pour a bite of the iced Yellow River beer. Listening to the sound of Huanghe Tao. One of the happiest moments of people.

△ Baked lamb skewers. Source: pixabay

Beer and barbecue are not only exclusive to Lanzhou people.

In Yinchuan, red willow branches grilled mutton skewers with local Xixia beer, accompanied by the sound of "ton", drinking under the drink. This is the boldness of Northwest people when drinking beer. Essence

East China: Harbin Beer Eat Clame, the local standard is standard

East China is the crown of China's beer industry. More than 30%of beer is produced from this region each year. If Shandong is the pearl on the crown, then Qingdao is the flash point of the pearl.

△ Picture source: Qingdao Beer Co., Ltd. 2021 Annual Report

Tsingtao Beer, born in 1903, has long been synonymous with Qingdao. Every summer, "Harbin Beer, Eating Clade, Shutting the Sea" is the standard of the locals.

Tsingtao people love to drink prose beer. This kind of beer is not the same as the beer bought in the supermarket. It does not pass the traditional high -temperature sterilization beer. It has a delicious taste and rich nutrition, but the preservation time is short.

In Qingdao, whether it is a supermarket or a beer house, as long as there is a barrel, a dozen plastic bags are equipped. Drop a plastic bag and drink a few pounds of beer home to drink. This special way to install wine, Qingdao people are still happy.

Plastic bags are also "a big monster in Qingdao".

△ Picture source: Tuwa Creative

Qingdao people who are particular about beer must choose a factory land. They can accurately distinguish the subtle differences in the sense of different factories. It is difficult for foreigners to do this.

There are four beer plants in Qingdao, one factory, second, fourth and fifth factories. This says such a saying: "One factory is true, the second factory is dizzy, the fourth factories, and the five factories."

In addition to Tsingtao Beer, locals also often buy local brands of Latte Beer. They will say: "Steter Beer is brewed with Laoshan Spring Water, and the flavor of wheat is better."

Strangely, as an East China Economic Town, Shanghai does not match the beer brand that matches its fame. But the local people's memories must be a powerful wave of beer (Reeb, reverse the English letters of beer).

In 2001, Lobo Beer's advertising song "Reasons for Shanghai" swept the north and south of the river. The lyrics were like a love letter: "Shanghai is where I grow up, with my feelings, toast for the first time, the first time in love, in Forever innocence ... "

△ "Reasons for Shanghai" swept the north and south of the river

Picture source: pixabay

In Shanghai, this song is the dishes of Lobo Beer, but now Lobo Beer has gradually faded out of people's vision, and coffee on the streets of Shanghai.

Nanchang Beer, which is also located in East China, is not well -known. The winery was established in 1958 and is now acquired by Budweiser. This beer is mainly refreshing, perhaps to neutralize the taste experience of being spicy by the local people.

South China: Fruit Beer, "The whole family drinks"

In the beer industry, compared with brands such as Harbin Beer and Tsingtao Beer, Pearl River Beer has not appeared for a long time. It was born in 1985 and a few years later than Yanjing Beer.

At present, the Pearl River Beer has a series of series such as Pearl River Chunsheng and Pearl River Beer (that is, classic models, known as Laozhu Beer), Pearl River 0 degrees, and Xubao Beer.

△ Pearl River Beer Products

Picture source: screenshot of Zhujiang Beer official website

Among them, the old beer with a classic "big green stick" bottle beer is mixed with the love and hatred of Cantonese people. Love is because the price is cheap. The juice concentration reaches 12 degrees.

But people just like this flaw. For a long time, the Pearl River Beer relying on the local market, it has continued to grow and grow, and now it has become a well -known beer brand in China.

In addition to the Pearl River Beer, in Lao Guang's childhood memories, "Guang's Pineapple Beer" occupies a seat. This drink began in the 1970s, which not only retains the mellow wheat fragrance in the beer, but also has the aroma of pineapple.

Some Lao Guang recalled that after the reform and opening up, young people in Guangzhou like to drink beer, and women also pursue the trend. Pineapple beer is a good choice for drinks with low alcohol content and refreshing taste.

△ Source: pixabay

"Guangshi's pineapple beer, the whole family drinks", this slogan once rang all over the streets of Guangzhou.

However, Later, Guang's pineapple beer once fell into a downturn. In recent years, the revival of domestic goods has risen, and it has reappeared in people's vision.

Southwest: hot pot with beer, taste buds exploded

The flavors of beer in Chongqing and Sichuan are mostly similar, mainly refreshing, and the concentration of alcohol and malt juice is generally low. The formation of this taste system should be related to local preferences.

The fresh beef belly is in the rolling red oil, and the venue switches to the garlic sesame oil to slow down, and then dip the green pepper and pepper noodles. Under this stimulus, drink a bite of refreshing. Beer, after the mouth returns to tranquility, greets the next taste of taste buds explosion.

△ The seductive hot pot source: pixabay

At the end of the last century, Blue Sword Beer accounted for nearly 85%of the Sichuan and Chongqing markets, and sold considerable sales in Yunnan. At that time, the Chinese beer industry had a saying "Bei Yanjing, Nanzhu River, Dongqingdao, and West Blue Sword".

But in the tide of capital mergers, Lan Jian sold all the shares to China Resources Snow in 2007. Since then, the blue sword in the southwest has disappeared and replaced by snowflakes.

In Guizhou, Moutai, known for white wine, also produced beer, but was later acquired by China Resources Snowflake.

Yunnan's Dali Beer, Wind and Snowy Moon, and Lancang River are not famous in the local area. Their common features are good water. In particular, most of the water near Dali Cangshan flows into the beer factory.

However, these beer plants were also acquired by large manufacturers, but some names were retained.

Don't think that there is no beer in the Tibet Plateau. On the contrary, Tibetan beer is monopolized in the field of Chinese beer. The branches are Lhasa Beer. It was born in 1988.

Because there are ingredients in Lhasa Beer, the taste is very unique.

△ Green Map Source: pixabay

In recent years, Tibet has built several new beer companies, such as Nyingchi Beer in 2018, and Reba Qingyu Beer was established in 2017.

Looking back at the century -old history of the Chinese beer industry, some local beer has been acquired and swallowed, becoming a common memory of people's hometown; a small number of lucky people, retaining their names, still accompanied people on the table.

This summer, with a bottle of beer, recalling the old things in his hometown, it is probably a happy thing.

Reporter 丨 Li Guang

Edit ｜ Chen Zexiu

Layout ｜ Chen Zexiu

This article is reproduced from the public account: Reading Studio

Reprinted, please contact the original author

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