It turns out that this is the ultimate form of community catering

Author 丨 coconut

Respect the original, reject all unauthorized reprints

As early as 2015, the community catering market began to attract the attention of the industry.

Since then, the community catering is no longer synonymous with couples, family stores, and flies. There are also more and more chain catering brands out of the shopping mall and choose to open a store near the community.

Until in recent years, the impact of the epidemic has brought the community catering to the wind again. Many companies rose up against the trend and let the community catering began to show a new look.

Convenience is first, prefabricated dishes are involved

Community catering can take the lead in recovery and develop during the epidemic. The biggest dividend is the convenience of community catering. The high -stick community channels give it strong survivability.

Prefabricated dishes, as a track with convenient attributes, are the first to flow in community dining.

Before 2019, Aunt Qian was only deployed in Guangdong. In recent years, Aunt Qian's stores have been rolled out in Shanghai, Wuhan, Suzhou, Wuxi, and Changsha, Changsha, Chengdu, Chongqing and other Central China. It is understood that Aunt Qian has more than 3,000 stores in the Mainland, located near large and small communities.

Aunt Qian's concept of "not selling overnight meat" has opened up a new model of fresh freshness in the community.

Not only is the net dish, other types of prefabricated dishes are also penetrating into each community. As a core product of catering retail, prefabricated dishes can make up for the lack of traditional catering models, and make consumers select more outside the hall. Under the general trend, more and more community restaurants have also appeared to sell prefabricated dishes.

Rich category, operate in full time period

Wan Lilong, who started to make cakes in Xiangtan, Hunan, launched the "Baozibu Shop" brand (hereinafter referred to as Wanliron) in 2017. After coming to Changsha, 15 stores opened in 3 years, with a total of 60 in the province. Many direct stores.

Wanliron is a typical representative of the "Tang Food+Prefabrication" operation method. The main scope of the package point also avoids consumers' cognitive defects of prefabricated dishes, which can be accepted by most people.

How can I make bigger and stronger? What Wanliron does not stop there.

The market demand of the package is concentrated in the morning, so supplementing the dinner is the key to expanding revenue. Wanlong not only has powder noodles and rice packages, but also adds multi -category small bowls.

In fact, other types of community catering are gradually expanding their own business scope. For example, the stores of the main meal supplement the supper stall and the aqua shop opened the bar.

To achieve full -time catering operations, it has gradually become the only way for community catering in the post -epidemic era.

Community catering fast food and chain

Coincidentally, Nancheng Xiang, who opened a store in Beijing, also made his own world.

Nanchengxiang

The alternative combination of "skewers+rice+ravioli" covers the entire period, and there is no way to Wanlilong's road, but it has achieved the number one in Beijing 130+ direct -operated stores, single stores and takeaway benefits nationwide.

Although the business content is different, fast food is the biggest common place between the two.

It is undeniable that the community is a soil that is very suitable for fast food. Back to the community, eating a meal home to rest is the true portrayal of most working people today.

When the first choice of consumers has changed, it is no longer the first. In a short period of time, solving consumer diet needs with high cost performance, it has become the core content of community fast food.

Therefore, non -branded stores around the original community are gradually being replaced by brands. The powerful supply chain and central kitchen are the weapons of these new communities.

"24 Hours Canteen+Supermarket"

Community catering with huge imagination space is constantly walking out of new ways, and there are more and more gameplay.

Church, takeaway, retail, compatible with multiple formats, also need to meet the needs of morning, middle and evening meals.

It can't help but imagine whether the "24 -hour cafeteria+supermarket" is the ultimate form of community catering.

Such a new model is a model that firmly seizes the psychological psychology of consumers, and has also become the best template for community catering.

In the era of epidemic, there is still a very broad market space in community catering, which can be described as opportunities and challenges coexist. Community catering, which has been changing, will also usher in its golden age.

- END -