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Shanwei Simiao Mi appeared in the live broadcast room of the Provincial Cultural Service Industrial Park, netizens: Can you go to eat meals?

Author:Southern Rural News Time:2022.09.26

"Watching good harvest in Guangdong." On the evening of September 23, in the live broadcast room of "Guangdong Youzhen Garden" in the rural rejuvenation cultural service industrial park in Guangdong Province, from Guangdong New Supply and Marketing Tianrun Grain and Oil Group Co., Ltd. (hereinafter referred to as Tianrun Grain and Oil Company ) A variety of products such as Shanwei Sisodi Mi Mi and Haifeng Oil Zhanmi appeared. Under the wonderful explanation of the anchors, the response was hot. The number of viewers of the live broadcast room was 106,000, and the high popularity reproduced the high -quality rice production area of Shanwei. Many netizens asked: "Can I go to your house for dinner?"

Why is Shanwei silk seedlings so popular?

Long -term planting

"There are five constants in the north, and there are silk seedlings in the south." Silk seedlings, as a high -quality rice -type rice with local characteristics of Lingnan, are known as the jasper of rice and the reputation of good products in the rice. Guangdong is the window of China's agricultural look -up world. As a unique Cantonese -style signboard, silk seedlings are clean and crystal with rice grains. They are rich in oil and have a rich aroma, soft, delicious, and gradually become the "new favorite" on the people's table.

Shanwei rice rice planting has a long history. As early as 1555, Jiajing's "Haifeng County Chronicle" was recorded in rice planting. Shanwei City also has rich wild rice resources. As early as the 1980s, Haifeng County scattered 91 wild rice. In June 2021, the Shanwei Branch of the Guangdong Academy of Agricultural Sciences found a new wild rice in Haifeng County, with an area of more than 50 acres. Shanwei City attaches great importance to it and actively protects resources and cultivation. The excellent quality "Haifeng Oil Occupy Rice" and the long -term rice planting history of Shanwei City and the effective use of wild rice resources are inseparable.

High degree of scale

In recent years, under the leadership of the Shanwei Municipal People's Government, Shanwei has vigorously promoted the planting of silk seedlings. The proportion of the planting area of silk seedlings accounted for the planting area of grain crops was among the top in eastern Guangdong and the province. In 2020, Shanwei City's rice planting area was 1.0536 million mu, with an annual output of 378,900 tons, with an output value of more than 1.79 billion yuan, of which the planting area of silk seedlings in the leading industry was 762,500 mu, accounting for 72.4%, and the output value was 1.575 billion yuan, accounting for 8888, accounting for 8888, accounting for 8888, accounting for 8888, accounting for 8888, accounting %. Shanwei City's silk seedlings are basically distributed in Haifeng County and Lufeng City. The leading industries are more prominent, and the advantageous industry belts basically formed.

As an important "rice bag" in the Greater Bay Area, in 2021, the Provincial Supply and Marketing Cooperative and Shanwei Municipal People's Government will prepare to build the Simon Mi Rice Cross -county Cluster Industrial Park, planning silk seedlings for 760,000 acres, and the development of Shanwei Simi Mimi Industry New steps.

Main park effect map

Brand creation results

In terms of product promotion, Tianrun Grain and Oils directly under the provincial supply and marketing cooperative enterprise, Tianrun Grain and Oil, has 500,000 tons of grain library in the province, and undertakes more than 300,000 tons of policy reserves. Launched a series of products such as Shanwei Shanwei Mi Mi Mi and Shanwei Oil Zhanmi, and continued to carry out activities such as "reassuring grain and oil into the community" for catering stores, shopping mall supermarkets, and supermarket supermarkets. Grain upward channels.

It is reported that Tianrun Grain and Oil Company will continue to help the development of Shanwei Sisi Miao Rice Industry in order to continuously meet consumer needs as the development direction, and put forward higher requirements in all aspects of raw grain varieties, planting management, processing storage, and product development. When media agencies have launched the brand of "Shanwei Sima Mi Mi", promote the transformation and upgrading of traditional agricultural product sales paths, and take multiple measures to help rural revitalization.